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All Journal LUGAS Jurnal Komunikasi Nivedana : Jurnal Komunikasi dan Bahasa Golden Ratio of Data in Summary
Khairunisa, Anggi Widia
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI PUBLIC RELATIONS SMAN 10 KOTA BOGOR DALAM MEMBANGUN CITRA POSITIF DI AKUN MEDIA SOSIAL INSTAGRAM Tumpak Panggabean, Yohanes; Suparman; Riyanto, Sutisna; Dharmawan, Leonard; Khairunisa, Anggi Widia; Awalina, Salwa Putri
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1436

Abstract

This study delves into the public relations communication strategies implemented by SMAN 10 Kota Bogor through its Instagram account to build a positive image. Guided by the Agenda Setting Theory, the research examines how media influences public perception by highlighting specific issues. The study employs a descriptive qualitative method, with data obtained through in-depth interviews with the public relations team, the principal, and student representatives who follow the school’s Instagram account. The findings reveal that the public relations team utilizes Instagram as the primary platform to share information about academic achievements, extracurricular activities, and other school events. Content is strategically designed to highlight the school’s strengths and foster a positive image. Consistent and creative strategies, including proper scheduling of posts, enhance user engagement. Content formats such as photos and videos effectively capture attention, aligning with Instagram’s visual-centric nature. These strategies successfully establish SMAN 10 Kota Bogor’s branding as an active and accomplished public school. The increasing number of followers, interactions, and inquiries regarding enrollment demonstrate the strategy’s effectiveness. Moreover, SMAN 10 Kota Bogor was recognized as the second- best social media platform in West Java by the Directorate of Senior High School Development, West Java Provincial Education Office. This study underscores the importance of systematic approaches and two-way interactions in building a positive school image on social media.
Pengaruh Kualitas Akun Instagram @ipbprestasi Terhadap Motivasi Berprestasi Mahasiswa IPB University Aminaturrizqi, Nida; Nugroho, David Rizar; Muhammad, Badar; Khairunisa, Anggi Widia; Manisya, Nabhila
LUGAS Jurnal Komunikasi Vol. 8 No. 2: Desember 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i2.4473

Abstract

Information and Communication Technology is a primary tool to supportbroader, more flexible, and inclusive communication. One application ofthis technology is through social media, such as the Instagram account@ipbprestasi, which provides content uploaded by the @ipbprestasiInstagram account, students' achievement motivation, and the account'sinfluence on the student’s learning motivation at the IPB UniversityVocational School. The issues addressed include the quality of contentuploaded by the @ipbprestasi Instagram account, students' achievementmotivation, and the extent to which the account influences IPB Universitystudents’ learning motivation. This research employs a quantitativeapproach using survey methods and questionnaires distributed to IPBUniversity students. The findings reveal that the quality of uploadedcontent significantly impacts students' achievement motivation. Contentmanagement utilizing the 4C elements of Context, Communication,Collaboration, and Connection positively enhances students' motivation.The conclusion of this study indicates a significant influence of the@ipbprestasi Instagram account on students' learning motivation,aligning with the Uses and Gratifications theory.
The Influence of Influencer Marketing on Purchasing Decisions for Scientific Brand Products Asyifa Rozen, Auliya; Suparman, S.; Riyanto, Sutisna; Dharmawan , Leonard; Khairunisa, Anggi Widia; Awalina, Salwa Putri
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.848

Abstract

This study aims to analyze the influence of influencer marketing on purchasing decisions for Skintific products among audiences exposed to promotional content from influencer marketing. In the digital era, influencer marketing has become an effective strategy that utilizes social media platforms, especially Instagram and TikTok, to increase brand awareness and interaction with audiences. This research uses a quantitative approach, where data is collected through questionnaires distributed to consumers exposed to influencer marketing and analyzed using descriptive analysis methods. The results of the analysis show that influencer marketing has a relatively strong influence on purchasing decisions. In addition, factors show that the purchase channel and time of purchase are the two most influential factors in influencing purchasing decisions. This research provides a deeper understanding of how marketing can influence consumer purchasing decisions and the importance of choosing the right marketing strategy to increase product appeal.
The Influence of Influencer Marketing on Purchasing Decisions for Scientific Brand Products Asyifa Rozen, Auliya; Suparman, S.; Riyanto, Sutisna; Dharmawan , Leonard; Khairunisa, Anggi Widia; Awalina, Salwa Putri
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.848

Abstract

This study aims to analyze the influence of influencer marketing on purchasing decisions for Skintific products among audiences exposed to promotional content from influencer marketing. In the digital era, influencer marketing has become an effective strategy that utilizes social media platforms, especially Instagram and TikTok, to increase brand awareness and interaction with audiences. This research uses a quantitative approach, where data is collected through questionnaires distributed to consumers exposed to influencer marketing and analyzed using descriptive analysis methods. The results of the analysis show that influencer marketing has a relatively strong influence on purchasing decisions. In addition, factors show that the purchase channel and time of purchase are the two most influential factors in influencing purchasing decisions. This research provides a deeper understanding of how marketing can influence consumer purchasing decisions and the importance of choosing the right marketing strategy to increase product appeal.
Co-Authors Aminaturrizqi, Nida Asyifa Rozen, Auliya Awalina, Salwa Putri David Rizar Nugroho Leonard Dharmawan Manisya, Nabhila Muhammad, Badar S. Suparman Suparman Sutisna Riyanto Tumpak Panggabean, Yohanes