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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Curricula : Journal of Teaching and Learning Phonologie : Journal of Language and Literature
Sumiati Sumiati
Universitas Negeri Makassar
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Strategi Pertumbuhan Usaha Cafe Titik Nol Sulfiani Sulfiani; Sumiati Sumiati; Haedar Akib; A.Octamaya Tenri Awaru
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 6, No 1 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v6i1.4800

Abstract

To develop a business or business to be successful, it depends on how to run the business according to the rules and pay attention to the changes that occur. Zero point cafe is a self-owned business, not a child of an entrepreneur or a branch of a medium or large business.  Zero point cafe is managed by one of Hasanuddin University's undergraduate program students named Ajrullah Sumaji, this cafe is located on Jln Statistik, Tamalanrea Indah, Makassar City.This study aims to determine the business growth strategy and the factors that influence the Café Point Zero business.  To achieve this goal, the researchers used data collection techniques through individual interviews.  The data obtained from the research results are processed using qualitative descriptive data to find out what strategies are carried out or used by Point Zero Café in increasing its business growth and what factors influence the business growth strategy of Point Zero Café..The results showed that (1) the Point Zero café business growth strategy was carried out by making more use of social media as a tool to promote the cafe, fostering existing relationships with cafe employees to enliven or find regular cafe customers, providing the best service to all consumers,  take advantage of technological developments in running a business.  always trying to improve facilities to improve customer convenience, trying to maintain a consistent taste of the products sold.  (2) the factors that influence the growth strategy of the Zero Point Café Business, namely internal factors and external factors.  Internal factors include strengths and weaknesses.  The strengths of Point Zero Café are the café's image, the strategic location of the café, the quality of the products offered, adequate advice and infrastructure, having regular customers, and perfecting innovative and creative products.  Meanwhile, the weakness of this café is the lack of promotional activities, marketing network, and limited marketing personnel.  External factors include opportunities and threats.  Opportunities owned by the Cafe include (1) Hasanuddin University student growth rate (2) An increasing sales trend.  While the threat for Point Zero Café is during the current covid 19 pandemic, of course this cafe is not operating properly.
Kemampuan Membaca Memahami Teks Bahasa Jerman Sumiati Sumiati; Abdul Kasim Achmad
Phonologie : Journal of Language and Literature Vol 3, No 1 (2022): Phonologie : Journal of Language and Literature
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/phonologie.v3i1.36298

Abstract

Abstract. This research was conducted at SMA Negeri 3 data and information about Makassar's reading ability. The purpose of this study was to gain an understanding of the German text of class XI students of SMA Negeri 3 Makassar. The subjects of this study were students of class XI IPS, totaling 30 students. The data obtained were then analyzed using the percentage technique. The results of this study indicate that the ability to read German texts in class XI SMA Negeri 3 Makassar is in the good category with a percentage level of 78%.Keywords: Reading Comprehension, Text, German
DISCURSIVE STRATEGIES FOR HANDLING THE SPREAD OF ONLINE GAMBLING AMONG THE YOUNG GENERATION WITH POSITIVE DISCOURSE ANALYSIS IN ONLINE ARTICLES Sumiati Sumiati; Jufri Jufri
Curricula: Journal of Teaching and Learning Vol. 10 No. 2 (2025): Curricula : Journal of Teaching and Learning
Publisher : LLDIKTI Wilayah X

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Abstract

Gambling is increasingly spreading and becoming a big problem in society and has a very bad impact on the people who participate in or are involved in gambling. Moreover, these activities have penetrated to children or the younger generation and have become a source of anxiety and anxiety in the community. Various studies have found a variety of expressions that show expressions of anxiety and anxiety in society. Using the Positive Discourse Analysis (PDA) framework, it not only explores social problems, but also seeks solutions by identifying ways in which language can be used to drive change. The purpose of this research focuses on discursive strategies used by observers who are also policy makers of the Indonesian government. A total of 3 attriches were analyzed through the stages of identification, interpretation, and explanation of the data found in the article with the theme of online gambling among the younger generation which includes framing online gambling as a serious concern because of its negative impact on various aspects of society's social, economic, and psychological life. The overall discursive strategy is used to build solidarity, arouse optimism and collective aski as a moral strength in facing online gambling. This study shows that PDA can be an analytical tool to examine online gambling discourse as a form of crisis discourse.
Co-Authors A. Octamaya Tenri Awaru Abdul Kasim Achmad Haedar Akib Jufri, Jufri Sulfiani Sulfiani