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All Journal Komunikator Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Journal of Social Development Studies
Acniah Damayanti
Departemen Komunikasi, Universitas Gadjah Mada
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Journal : Komunikator

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PARACRISIS AND SOCIAL MEDIA: A SOCIAL NETWORK ANALYSIS OF HASHTAG #UNINSTALLBUKALAPAK ON TWITTER Damayanti, Acniah
Komunikator Vol 12, No 1 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.121032

Abstract

Social media has become a double-edged sword for crisis management. It poses both opportunities and challenges. One of the challenges is that social media themselves could risk the organization by generating crisis-threat and amplify it. This crisis-threat is termed as paracrisis, and #uninstallbukalapak is an example of paracrisis. The Twitter public created this hashtag as a response to Achmad Zaky?s, the CEO, tweet that allegedly criticized the incumbent presidential candidate. Using the exploratory Social Network Analysis method, this research investigated the formation of #uninstallbukalapak paracrisis by identifying the most influential actors in the network discussion of #uninstallbukalapak on Twitter and investigated what topics were in the discussion. This research found that the most influential actors in the network of #uninstallbukalapak were @achmadzaky, @bukalapak, and @jokowi. Topics mainly discussed were mistake attribution to Achmad Zaky, the association of #uninstallbukalapak hashtag with presidential candidate support, and also the expression of public support to Achmad Zaky and Bukalapak.
Paracrisis and Social Media: A Social Network Analysis of Hashtag #uninstallbukalapak on Twitter Acniah Damayanti
Komunikator Vol 12, No 1 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.121032

Abstract

Social media has become a double-edged sword for crisis management. It poses both opportunities and challenges. One of the challenges is that social media themselves could risk the organization by generating crisis-threat and amplify it. This crisis-threat is termed as paracrisis, and #uninstallbukalapak is an example of paracrisis. The Twitter public created this hashtag as a response to Achmad Zaky’s, the CEO, tweet that allegedly criticized the incumbent presidential candidate. Using the exploratory Social Network Analysis method, this research investigated the formation of #uninstallbukalapak paracrisis by identifying the most influential actors in the network discussion of #uninstallbukalapak on Twitter and investigated what topics were in the discussion. This research found that the most influential actors in the network of #uninstallbukalapak were @achmadzaky, @bukalapak, and @jokowi. Topics mainly discussed were mistake attribution to Achmad Zaky, the association of #uninstallbukalapak hashtag with presidential candidate support, and also the expression of public support to Achmad Zaky and Bukalapak.
Co-Authors Dinda Hermiranti Putri Hempri Suyatna Lisa Lindawati Matahari Farransahat Puthut Indroyono Putri, Dinda Hermiranti Rindu Sanubari Mashita Firdaus