Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Supply Chain Management International Journal of Economics, Business and Innovation Research
Ridzuan Masri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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The Contribution of Arrival Number of Halal Tourism and Economic Growth of West Sumatra Based on the Supply Chain Strategy: Using the Cointegration Test Antoni Antoni; Ridzuan Masri; Abdul Murad Bin Ahmad; Reni Yuliviona; Ice Kamela; Irwan Muslim
International Journal of Supply Chain Management Vol 8, No 4 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Abstract. The purpose of this research is to identify the relationship between the number of halal tourist arrivals of West Sumatra with economic growth by using the method of test and Granger cause testers Granger in the period 2000–2017. To review this written report, tourism growth is proxy with the number of tourist arrivals (LAR). While the economic consumption of income from tourism (LPAD) is utilized as a placeholder for the increase of tourism as the research. The significance of this research is the maturation of the tourism sector, which is more grievous in the hope it can contribute significantly to the economic and social development of the country in question. Further development in the tourism industry of West Sumatra as a tourist destination has put tourism industry, which knows the halal tourism industry as one of the important industry and the biggest contributor of the western Sumatra region.
Supply chain management among SMEs in Klang Valley, Malaysia: the possibilities and the challenges Joyce F.Y. Leu; Ridzuan Masri
International Journal of Supply Chain Management Vol 8, No 4 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract- Over the years, the issue of talent shortage and undermanage of talent continues to stir challenges to many organizations both large and smaller firms. In most cases, SMEs constantly suffer from the shortage of talent due to various internal constraints, however, SMEs do aware of the importance of getting the right people for the key positions. Many of the respondents do recruit domain experts, although these employees are in the categories of lower-skilled workers. Although some forms of informal training provided by most SMEs to their employees, and tie the compensation with a merit-pay system, nevertheless, further alignment between skilled-workers and business goals still need to be enhanced in the long run. Despite all challenges and limitations, it is still possible for SMEs to kick-start proper talent management systems and continuously improves it from time to time. Identifying key positions is an initial attempt of talent management, as firms only need to hire talents in the area of a few core job functions. Followed by this will be appropriate talent development and commitment of firms to align talents with business goals. Also, inspiriting work cultures and values, proper feedback systems, and the like will further enhance the branding of SMEs and make it easier for SMEs to attract and retain talents. All these efforts will eventually translate into desirable organizational strategic outcomes.
Supply Chain Policy for the Worldview of Innovations Ridzuan Masri; Wan Mohd Azfar Wan Mohd Zain; Normy Rafida Abdul Rahman; Muhammad Zeeshan
International Journal of Supply Chain Management Vol 8, No 1 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract— Innovation is an important activity to ensure the organization's sustainability which strongly depends on the supply chain policy of the system. In addition to generating profits to the organization, innovation should also be an act that can warrant well-being not only to the present generation's life, but to future generations as well and for Islam, including well-being in the hereafter. This means, innovation is not just an ordinary activity, but a responsibility to be implemented. Nevertheless, the approach of innovation between the west and Islam is different. Before an innovation could take place, it is important and worthy for an innovator to comprehend the worldview of both civilizations as there are ethical boundaries that separate the objectives, ways, and direction of an innovation. This article discusses perspective of innovation from both Islamic and western worldview and its relationship with innovation in narrative methodology.
The Relationship between the Level of Corruption and Economic Growth in Indonesia: An Investigation using Supply Chain Strategy and Bounds Test Antoni Antoni; Ridzuan Masri; Abdul Murad Bin Ahmad; Irwan Muslim; Nasfi Nasfi; Sabri Sabri; Rahmad Rahmad
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Global competition has intensified geographic repositioning of supply chain activities with implications for the economic prosperity of specific regions and geographies affected by such shifts. This study examines the relationship between the level of corruption and economic growth using the supply chain and ARDL bounds test method. The data used are GDP, the level of corruption, foreign direct investment, government spending and inflation from 2000-2018. The results of the study indicate a negative and significant impact on the level of corruption on economic growth in the long run. The implication of this research is that weak institutions, indicating the failure of government (corruption) that affect the performance of economic growth.
Unearth the Role of Branding towards Customer Satisfaction on Infant Formula Brand in Malaysia: A Critical Review of Enfagrow A+ Mindpro Arman Hj. Ahmad; Ridzuan Masri; Irbiana Hanim Tahir; Sarah Hazlinda Hazlan; Nurelya Shafika Mohd Sam; Nurul Aziidah Zulkifli; Mohamad Shyafiq Ezzat Yahya
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2187

Abstract

This study is an attempt to critically review and understand the role of branding on customer satisfaction using Enfagrow A+ Mindpro (a brand of Mead Johnson Nutrition, Malaysia) as a case brand. The role of branding on customer satisfaction is of worth significant to know as it is important to make customers satisfy on a specific brand. The elements of branding in Enfagrow A+ Mindpro such as brand image, brand loyalty, brand awareness as well as perceived quality were predicted to contribute to customer satisfaction. Based on the review of past literatures, the customer satisfaction were built up when branding successfully met the needs and requirements of the customers. Contrary to traditional models, this study posits that brand loyalty can precede and influence customer satisfaction, offering a novel perspective on consumer-brand dynamics in Malaysia’s children’s nutrition market. In this review, a research framework is proposed and suggested for future empirical investigations to test the proposed hypotheses. As for the sample of the study, customers who made their purchases of Enfagrow A+ Mindpro brand both in retail and online in Malaysia, will be conveniently targeted as the main population and samples. Data will be collected through a self-administered questionnaire, distributed both in physical form (at retail stores or paediatric clinics) and digitally (via Google Forms shared through parenting networks and vendor mailing lists) which then analysed using a series of statistical procedures using SPSS and AMOS software for the preliminary analyses, Confirmatory Factor Analysis (CFA) to validate the measurement model as well as Structural Equation Modeling (SEM) to simultaneously evaluate the proposed model's fit and assess both direct and indirect paths among variables. The results projected that branding elements will have significant contribution to customer satisfaction towards the brand. The conclusion and implication of the study are discussed to further highlights the initiative. Despite unearthing the connections between branding and customers’ satisfaction, this study advances existing theory by offering a novel framework for understanding consumer-brand relationships in Malaysia’s children’s nutrition market. Furthermore, this paper could enrich the body of knowledge related to consumerism and marketing research.
Co-Authors Abdul Murad Bin Ahmad Antoni Antoni Arman Hj. Ahmad Ice Kamela Irbiana Hanim Tahir Irwan Muslim Joyce F.Y. Leu Mohamad Shyafiq Ezzat Yahya Muhammad Zeeshan Nasfi, Nasfi Normy Rafida Abdul Rahman Nurelya Shafika Mohd Sam Nuri Aslami Nurul Aziidah Zulkifli Rahmad Rahmad Reni Yuliviona, Reni Sarah Hazlinda Hazlan Wan Mohd Azfar Wan Mohd Zain