Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research
Arman Hj. Ahmad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Back To The Future: Is The Travel Buble Issue In Malaysia Will Sustain The Region Tourism Outbreak Of Covid-19? Arman Hj. Ahmad; Sheikh Muhamad Hizam Sheikh Khairudin; Zulkifli Saidun; Ilham Sentosa; Farah Hida Sharin; Mohd Juraij Abdul Rani
International Journal of Education, Vocational and Social Science Vol. 4 No. 01 (2025): Pebruary,International Journal of Education, Vocational and Social Science( IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i01.1464

Abstract

The current study aimed to determine the current travel bubble issue on the tourism marketing sustainability in Malaysia during the outbreak of COVID-19. To collect questionnaires, SPSS 28.0 software was used for statistical validation. The results were validated using multivariate analysis after expert opinions were gathered. A total of 206 respondents contributed to the questionnaire survey and data collected were analyzed using Smart-PLS. Based on the key-findings, this study found that people were aware of the virus's occurrence and preventive measures, but they were not afraid of infection. Tourists mostly want to have free time to travel as it can boost their energy, relieve stress from staying at home, and help their emotions. Unfortunately, due to the Pandemic COVID-19, the infection rates and death are high, and also there have been multiple routes of infection and the evolution of new variants recently namely omicron and identifying the symptoms has been difficult. However, people arriving and departing from airports, hotels et cetera, are the tourists who are willing to contribute to the travel bubble policy and travelling during this Pandemic COVID-19. Thus, travel decisions, environmental risk perceptions, physical and mental health and health beliefs were all significantly related to travel intentions, with different issues having various degrees of influence, whereas health beliefs had no effect. Further research is presented in this study.
Unearth the Role of Branding towards Customer Satisfaction on Infant Formula Brand in Malaysia: A Critical Review of Enfagrow A+ Mindpro Arman Hj. Ahmad; Ridzuan Masri; Irbiana Hanim Tahir; Sarah Hazlinda Hazlan; Nurelya Shafika Mohd Sam; Nurul Aziidah Zulkifli; Mohamad Shyafiq Ezzat Yahya
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2187

Abstract

This study is an attempt to critically review and understand the role of branding on customer satisfaction using Enfagrow A+ Mindpro (a brand of Mead Johnson Nutrition, Malaysia) as a case brand. The role of branding on customer satisfaction is of worth significant to know as it is important to make customers satisfy on a specific brand. The elements of branding in Enfagrow A+ Mindpro such as brand image, brand loyalty, brand awareness as well as perceived quality were predicted to contribute to customer satisfaction. Based on the review of past literatures, the customer satisfaction were built up when branding successfully met the needs and requirements of the customers. Contrary to traditional models, this study posits that brand loyalty can precede and influence customer satisfaction, offering a novel perspective on consumer-brand dynamics in Malaysia’s children’s nutrition market. In this review, a research framework is proposed and suggested for future empirical investigations to test the proposed hypotheses. As for the sample of the study, customers who made their purchases of Enfagrow A+ Mindpro brand both in retail and online in Malaysia, will be conveniently targeted as the main population and samples. Data will be collected through a self-administered questionnaire, distributed both in physical form (at retail stores or paediatric clinics) and digitally (via Google Forms shared through parenting networks and vendor mailing lists) which then analysed using a series of statistical procedures using SPSS and AMOS software for the preliminary analyses, Confirmatory Factor Analysis (CFA) to validate the measurement model as well as Structural Equation Modeling (SEM) to simultaneously evaluate the proposed model's fit and assess both direct and indirect paths among variables. The results projected that branding elements will have significant contribution to customer satisfaction towards the brand. The conclusion and implication of the study are discussed to further highlights the initiative. Despite unearthing the connections between branding and customers’ satisfaction, this study advances existing theory by offering a novel framework for understanding consumer-brand relationships in Malaysia’s children’s nutrition market. Furthermore, this paper could enrich the body of knowledge related to consumerism and marketing research.
Co-Authors Farah Hida Sharin Ilham Sentosa Irbiana Hanim Tahir Mohamad Shyafiq Ezzat Yahya Mohd Juraij Abdul Rani Nurelya Shafika Mohd Sam Nurul Aziidah Zulkifli Ridzuan Masri Sarah Hazlinda Hazlan Sheikh Muhamad Hizam Sheikh Khairudin Zulkifli Saidun