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All Journal Monex: Journal of Accounting Research Jurnal Manajemen Komunikasi Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian Kepada Masyarakat MAKARDHI Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Bestari (JPMB) Journal of Governance, Taxation, and Auditing Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Guna Sewaka Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Klabat Accounting Review JURALINUS
Christina Susanti
Politeknik Pariwisata Bali
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Implementasi Corporate Social Responsibiliy Berlandaskan Tri Hita Karana Di Hotel Jaringan Internasional Susanti, Christina; I Gusti Ngurah Agung Wiryanata
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 1 (2024): Volume 9 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i1.3556

Abstract

This study aims to identify and understand the implementation of Corporate Social Responsibility (CSR) based on Balinese local culture, namely Tri Hita Karana (THK) at WS Bali Hotel. This research is a qualitative study using sources determined by purposive sampling technique. Data collection was done by interview, documentation study, and observation. Data analysis techniques used in this research are data reduction, data presentation, and conclusion drawing. The results of this study indicate that WS Bali Hotel has implemented Tri Hita Karana. Implementation of parhyangan by establishing places of worship, conducting joint religious activities in the internal and external environment of the hotel. Implementation of pawongan by helping foundations and families in need and providing facilities for employees to carry out their respective passions and the practice of giving fair rewards and punishments. Implementation of palemahan by not using single-use plastics, recycling soap and shampoo residues, recycling used cooking oil and handling waste properly.   The hotel pays attention to the welfare of employees and the environment by facilitating CSR activities that run in harmony with THK which contains Balinese cultural values.
Penguatan Kapasitas Keuangan UMKM Wisata: Pendampingan untuk Usaha Silver, Cycling dan Tubing di Desa Celuk Ni Made Sri Rukmiyati; I Wayan Tuwi; Ni Ketut Mareni; I Dewa Ayu Rai Sumariati; Anak Agung Istri M. Septiviari; I Gusti Ngurah Agung Wiryanata; Ni Luh Riska Yusmarisa; Luh Nyoman Tri Lilasari; Christina Susanti; Anak Agung Gede Oka Geria
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.1942

Abstract

Tourism villages offer a strategic approach to local economic development and cultural preservation. Celuk Village in Gianyar, Bali, is known for its silver craftsmanship and educational tourism activities. However, the sustainability of its tourism enterprises relies heavily on sound financial management. This community engagement initiative aimed to strengthen financial literacy and practices among local business actors—Silver Class workshops, tubing operators, restaurants, and village-owned enterprises (BUMDes)—through training, mentoring, and participatory evaluation. The results indicate improved participant understanding of financial recording, budgeting, and cash flow management. Questionnaire evaluations revealed high satisfaction levels (average score of 4.21 out of 5), with activity relevance and facilitator quality receiving the highest marks. This initiative demonstrates that strengthening financial governance is a strategic pathway toward empowering and sustaining tourism villages.
Perancangan Sistem Informasi Akuntansi Hotel Kecil Berdasarkan Standar Akuntansi Keuangan Entitas Mikro, Kecil, dan Menengah Christina Susanti
Monex: Journal of Accounting Research Vol 14, No 2 (2025)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/monex.v14i2.8927

Abstract

UMKM hotel kecil menghadapi tantangan seperti literasi keuangan, keterbatasan sumber daya manusia, dan tidak adanya sistem pelaporan keuangan yang terstruktur. Isu-isu ini menghambat akses mereka ke pembiayaan formal dan pengambilan keputusan yang efektif. Penelitian ini bertujuan untuk merancang Sistem Informasi Akuntansi (SIA) manual khusus untuk Usaha Mikro, Kecil, dan Menengah (UMKM) hotel kecil dengan memanfaatkan Standar Akuntansi Keuangan Entitas Mikro, Kecil, dan Menengah (SAK EMKM). Studi ini mengidentifikasi kesenjangan utama dalam praktik akuntansi saat ini dengan menggunakan pendekatan kualitatif deskriptif, yang mencakup wawancara, observasi, dan analisis dokumentasi pada hotel kecil di Gianyar, Bali. Berdasarkan temuan tersebut, model SIA sederhana telah dikembangkan, terdiri dari modul untuk mencatat pendapatan dan pengeluaran harian, memelihara buku besar, dan menyiapkan laporan keuangan utama yaitu Laporan Laba Rugi, Laporan Posisi Keuangan, dan Catatan Laporan Keuangan. Sistem manual ini dirancang agar praktis, mudah diimplementasikan, dan sesuai dengan SAK EMKM. Hal ini diharapkan akan meingkatkan transparansi, akuntabilitas, dan efektivitas manajemen keuangan UMKM hotel kecil. Penelitian ini diharapkan akan memperkuat kapasitas pelaporan keuangan hotel kecil dan keberlanjutan bisnis dalam sektor perhotelan.
Building public satisfaction with marketing communication strategy and service quality Susanti, Christina Esti; Srimulyani, Veronika Agustini; Hermanto, Yustinus Budi; Waloyo, Laurensius Anang Setiyo
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.40431

Abstract

Marketing starts from communicating information related to products and services to the right consumers. Marketing communication is a combination of two studies, namely communication, and marketing. Excellent service quality (ESQ) is an important relationship marketing activity influencing customer satisfaction. In the public sector, there are increasing public demands on the quality of services provided, especially in urban areas that are very easily accessible with the development of information technology and the increasing level of public education. This study aims to provide insight into the importance of marketing communication strategies and ESQ in the public sector to public satisfaction by taking the object of research of the Department of Communication and Information Technology (IT) of Madiun City. The study used a quantitative approach and questionnaires as a data collection tool. The research sample of 304 people represented three sub-districts included in the Madiun City area. The data analysis techniques used are simple linear regression & multiple linear regression analysis. The test results of this study show that the dimensions of ESQ consisting of tangible, reliability, responsiveness, assurance, & empathy, both simultaneously and partially have a positive and significant impact on the satisfaction of the community who use the services of the Department of Communication & IT in Madiun City. The results of this study show the importance of marketing communication strategies and assessment of excellent service quality as an effort by the public sector to increase public satisfaction. Marketing communication strategies can also support government efforts in building regional branding.
Co-Authors Anak Agung Gede Oka Geria Anak Agung Istri M. Septiviari Charles De Deo Sambi Kaki DIVANDA, Putu Sahra I Dewa Ayu Rai Sumariati I Gusti Ngurah Agung Wiryanata I Wayan Tuwi Luh Nyoman Tri Lilasari Lusy Ni Ketut Mareni Ni Luh Riska Yusmarisa Ni Made Dewi Damayanti Ni Made Rukmiyati PUTRI, I Gusti Ayu Deanita Septiviari, Anak Agung Istri M. Sumariati, Dewa Ayu Rai Utama, I Wayan Nanda Asa Veronika Agustini Srimulyani Waloyo, Laurensius Anang Setiyo Wijaya, Komang Mahayuni Chikara Wiryanata, I Gusti NgurahAgung Wiryanata, I.G.N. Agung Yustinus Budi Hermanto