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Implementasi Corporate Social Responsibiliy Berlandaskan Tri Hita Karana Di Hotel Jaringan Internasional Susanti, Christina; I Gusti Ngurah Agung Wiryanata
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 1 (2024): Volume 9 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i1.3556

Abstract

This study aims to identify and understand the implementation of Corporate Social Responsibility (CSR) based on Balinese local culture, namely Tri Hita Karana (THK) at WS Bali Hotel. This research is a qualitative study using sources determined by purposive sampling technique. Data collection was done by interview, documentation study, and observation. Data analysis techniques used in this research are data reduction, data presentation, and conclusion drawing. The results of this study indicate that WS Bali Hotel has implemented Tri Hita Karana. Implementation of parhyangan by establishing places of worship, conducting joint religious activities in the internal and external environment of the hotel. Implementation of pawongan by helping foundations and families in need and providing facilities for employees to carry out their respective passions and the practice of giving fair rewards and punishments. Implementation of palemahan by not using single-use plastics, recycling soap and shampoo residues, recycling used cooking oil and handling waste properly.   The hotel pays attention to the welfare of employees and the environment by facilitating CSR activities that run in harmony with THK which contains Balinese cultural values.
Penguatan Kapasitas Keuangan UMKM Wisata: Pendampingan untuk Usaha Silver, Cycling dan Tubing di Desa Celuk Ni Made Sri Rukmiyati; I Wayan Tuwi; Ni Ketut Mareni; I Dewa Ayu Rai Sumariati; Anak Agung Istri M. Septiviari; I Gusti Ngurah Agung Wiryanata; Ni Luh Riska Yusmarisa; Luh Nyoman Tri Lilasari; Christina Susanti; Anak Agung Gede Oka Geria
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.1942

Abstract

Tourism villages offer a strategic approach to local economic development and cultural preservation. Celuk Village in Gianyar, Bali, is known for its silver craftsmanship and educational tourism activities. However, the sustainability of its tourism enterprises relies heavily on sound financial management. This community engagement initiative aimed to strengthen financial literacy and practices among local business actors—Silver Class workshops, tubing operators, restaurants, and village-owned enterprises (BUMDes)—through training, mentoring, and participatory evaluation. The results indicate improved participant understanding of financial recording, budgeting, and cash flow management. Questionnaire evaluations revealed high satisfaction levels (average score of 4.21 out of 5), with activity relevance and facilitator quality receiving the highest marks. This initiative demonstrates that strengthening financial governance is a strategic pathway toward empowering and sustaining tourism villages.
Perancangan Sistem Informasi Akuntansi Hotel Kecil Berdasarkan Standar Akuntansi Keuangan Entitas Mikro, Kecil, dan Menengah Christina Susanti
Monex: Journal of Accounting Research Vol 14, No 2 (2025)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/monex.v14i2.8927

Abstract

UMKM hotel kecil menghadapi tantangan seperti literasi keuangan, keterbatasan sumber daya manusia, dan tidak adanya sistem pelaporan keuangan yang terstruktur. Isu-isu ini menghambat akses mereka ke pembiayaan formal dan pengambilan keputusan yang efektif. Penelitian ini bertujuan untuk merancang Sistem Informasi Akuntansi (SIA) manual khusus untuk Usaha Mikro, Kecil, dan Menengah (UMKM) hotel kecil dengan memanfaatkan Standar Akuntansi Keuangan Entitas Mikro, Kecil, dan Menengah (SAK EMKM). Studi ini mengidentifikasi kesenjangan utama dalam praktik akuntansi saat ini dengan menggunakan pendekatan kualitatif deskriptif, yang mencakup wawancara, observasi, dan analisis dokumentasi pada hotel kecil di Gianyar, Bali. Berdasarkan temuan tersebut, model SIA sederhana telah dikembangkan, terdiri dari modul untuk mencatat pendapatan dan pengeluaran harian, memelihara buku besar, dan menyiapkan laporan keuangan utama yaitu Laporan Laba Rugi, Laporan Posisi Keuangan, dan Catatan Laporan Keuangan. Sistem manual ini dirancang agar praktis, mudah diimplementasikan, dan sesuai dengan SAK EMKM. Hal ini diharapkan akan meingkatkan transparansi, akuntabilitas, dan efektivitas manajemen keuangan UMKM hotel kecil. Penelitian ini diharapkan akan memperkuat kapasitas pelaporan keuangan hotel kecil dan keberlanjutan bisnis dalam sektor perhotelan.
Building public satisfaction with marketing communication strategy and service quality Susanti, Christina Esti; Srimulyani, Veronika Agustini; Hermanto, Yustinus Budi; Waloyo, Laurensius Anang Setiyo
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.40431

Abstract

Marketing starts from communicating information related to products and services to the right consumers. Marketing communication is a combination of two studies, namely communication, and marketing. Excellent service quality (ESQ) is an important relationship marketing activity influencing customer satisfaction. In the public sector, there are increasing public demands on the quality of services provided, especially in urban areas that are very easily accessible with the development of information technology and the increasing level of public education. This study aims to provide insight into the importance of marketing communication strategies and ESQ in the public sector to public satisfaction by taking the object of research of the Department of Communication and Information Technology (IT) of Madiun City. The study used a quantitative approach and questionnaires as a data collection tool. The research sample of 304 people represented three sub-districts included in the Madiun City area. The data analysis techniques used are simple linear regression & multiple linear regression analysis. The test results of this study show that the dimensions of ESQ consisting of tangible, reliability, responsiveness, assurance, & empathy, both simultaneously and partially have a positive and significant impact on the satisfaction of the community who use the services of the Department of Communication & IT in Madiun City. The results of this study show the importance of marketing communication strategies and assessment of excellent service quality as an effort by the public sector to increase public satisfaction. Marketing communication strategies can also support government efforts in building regional branding.
ANALYSIS OF THE DESIGN OF A WEBSITE-BASED POINT OF SALES SYSTEM FOR HOTEL MANAGEMENT Wijaya, Komang Mahayuni Chikara; Utama, I Wayan Nanda Asa; Rukmiyati, Ni Made Sri; Tuwi, I Wayan; Susanti, Christina
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.952

Abstract

This research aims to design and develop an efficient and integrated website-based Point of Sales (POS) system for Kamala Bali Resort in Nusa Dua, in order to improve operational efficiency and service quality. The method used is a qualitative approach, which includes in-depth interviews, direct observation, and document analysis to understand the needs and challenges faced by the resort in managing the transaction system. The results showed that the development of a website-based POS system that integrates the Front Office Cashier (FOC) and Restaurant Bar Cashier (RBC) modules can accelerate the guest registration process, food and beverage order management, and real-time financial transaction management. The system also reduces the risk of human error and increases the transparency of financial reports. The contribution of this research is not only to provide practical solutions for small and medium-sized hotels in adopting technology, but also to enrich the literature regarding the application of information systems in the hospitality industry, as well as to become a model for other hotels in Indonesia that want to transform into the digital era.
Implementation of Sustainability Business Practices Based on Tri Hita Karana Values in International Chain Hotels in Bali Wiryanata, I Gusti Ngurah Agung; Susanti, Christina; Sumariati, Dewa Ayu Rai; Septiviari, Anak Agung Istri M.
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.982

Abstract

The purpose of this study is to analyze sustainability business practices based on Tri Hita Karana (THK) in hotels under the auspices of the Marriott international network, namely E Hotel in Ubud, S Hotel in Kuta, W Hotel in Seminyak, TS Hotel in Legian, and TL Hotel in Nusa Dua. This qualitative research uses informants determined by purposive sampling techniques. Interviews, documentation studies, and observation were used in data collection. The data analysis technique used in this study is an interactive model by Miles and Huberman, which consists of data reduction, data presentation, and conclusions. The findings indicate that each hotel adapts Marriott International's sustainability standards aligned with THK's core principles: Parahyangan (harmony with God), Pawongan (harmony among people), and Palemahan (harmony with nature). The hotels participate in activities such as religious engagement, food redistribution, waste segregation, energy conservation, and the use of eco-friendly products. This integration of THK enhances employee engagement, strengthens community relationships, and promotes environmentally responsible practices in the hospitality industry.