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Journal : Community Empowerment

Penggunaan Digital Marketing untuk Memperluas Pasar dan Meningkatkan Daya Saing UMKM Susanto, Barkah; Hadianto, Akrim; Chariri, Fardan Nur; Rochman, Miftachul; Syaukani, Muhammad Mirza; Daniswara, Aditya Ari
Community Empowerment Vol 6 No 1 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.75 KB) | DOI: 10.31603/ce.4244

Abstract

Salah satu permasalahan yang membuat daya saing UMKM masih rendah adalah terbatasnya kemampuan para pelaku usaha dalam melakukan pemasaran. Kegiatan pengabdian pada masyarakat ini dilaksanakan untuk mengenalkan produk UMKM keripik singkong ke pasar yang lebih luas, meningkatkan daya saing UMKM melalui pemanfaatan digital marketing. Dalam pengabdian ini, metode yang digunakan untuk memecahkan permasalahan adalah memberikan penyuluhan, pelatihan, dan pendampingan kepada pelaku UMKM yang menjadi mitra. Kegiatan tersebut dilaksanakan secara bertahap selama 2 bulan. Dari kegiatan yang telah dilaksanakan, mitra cukup memahami tentang konsep digital marketing dan mampu menggunakan internet untuk melakukan pemasaran. Meningkatnya kemampuan mitra dalam melakukan pemasaran diharapkan dapat membantu mitra untuk memperoleh pasar yang lebih luas dan meningkatkan daya saing mitra sebagai pelaku UMKM
Pemberdayaan Masyarakat Berbasis Potensi Lokal yaitu Singkong Menjadi Usaha Kreatif di Desa Duren Susanto, Barkah; Pradana, Fahrial Santri Anom; Fitriana, Ramadzani; Wulandari, Nofi; Dina, Fauza Arsya; Galih, Septi Sulistya
Community Empowerment Vol 6 No 3 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.354 KB) | DOI: 10.31603/ce.4305

Abstract

Dusun Duren, Desa Jati, Kecamatan Sawangan, Kabupaten Magelang memiliki hasil pertanian yang cukup banyak, terutama singkong. Namun hasil panen yang tinggi ini, tidak diimbangi dengan proses pengolahan produksi yang bernilai ekonomis tinggi. Kecenderungan masyarakat Dusun Duren setelah panen singkong langsung menjual singkong, sehingga nilai jualnya rendah dan tidak sebanding dengan waktu tanam singkong yang relatif lama. Pengabdian ini bertujuan untuk meningkatkan kesejahteraan para petani, meningkatkan perekonomian masyarakat Dusun Duren, dan menciptakan lapangan pekerjaan baru terutama bagi kaum perempuan dan remaja yang belum mendapatkan pekerjaan tetap. Pelatihan ini dilakukan dengan cara mengolah singkong menjadi kripik yang mempunyai banyak varian rasa agar nilai jual singkong akan bertambah, sehingga nantinya masyarakat Dusun Duren mampu menciptakan Kelompok Usaha Bersama (KUB).
Prevention and handling of Covid-19: acceleration of vaccination movement in Magelang Regency Barkah Susanto; Angger Mahanani; Herlina Hera Pradian; Atina Harin Hayuni; Melinda Puspa Dewi; Hafizh Reza Muhammad
Community Empowerment Vol 7 No 5 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.285 KB) | DOI: 10.31603/ce.6473

Abstract

This program aims to help speed up the vaccination process in the Magelang Regency area in the terms of preventing and controlling the spread of the Covid-19 virus, which has been spreading in the area for the previous two years. The activities are carried out using a system that begins with directives and direct practice at the vaccination site, as well as help in delivering community services such as data input, vaccine delivery, and documenting the final results of vaccine recipients. The districts of Muntilan, Candimulyo, Mungkid, Salaman, Borobudur, Dukun, and Mertoyudan were among those that helped with the vaccine campaign. This activity is expected to aid efforts to recover and improve public health as well as the community's economic productivity
Assistance in the preparation of financial reports and asset inventory at BUMDes Wringinputih Barkah Susanto; Eka Novia Susianti; Devi Hidayati; Suci Pangukir; Risa Yuliana Mahfiroh
Community Empowerment Vol 7 No 6 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.541 KB) | DOI: 10.31603/ce.6489

Abstract

During the Covid-19 pandemic, financial reports were prepared and asset data was collected in an effort to improve accountability and professionalism in the management of BUMDes. The Balkondes Guyub Rukun, Bojong Hamlet, Wringinputih Village, Borobudur District, Magelang Regency, was the venue of this program. A BUMDes manager and Balkondes Guyub Rukun employee, was the target of this program. Field surveys, problem identification, needs analysis, training, and mentorship are just a few of the activities that have been undertaken. It is envisaged that hosting activities and training in the preparation of financial reports and asset data collecting will provide insight and experience, as well as boost the efficacy of financial report preparation that is currently done manually. This program produces digital financial reports based on pivotable Excel spreadsheets and well-documented BUMdes asset inventory data.
Assistance in the establishment of BUMDes in Sonorejo Village, Candimulyo Barkah Susanto; Ataj Amiratul Aida; Elifa Fenny Rahayu; Khofifa Lailatul Salamah; Lidya Sahira Atiqoh; Iffatul Farida
Community Empowerment Vol 7 No 10 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.6638

Abstract

The Integrated Community Service (PPMT) activity regarding the establishment of BUMDes in Sonorejo Village, Candimulyo was carried out as an effort to develop investment and productivity by advancing the village economy, and facilitating community services to obtain welfare. This program was carried out with BUMDes administrators and village assistants. The method of implementing the program is carried out starting from socialization, assistance, monitoring and evaluation in the establishment of BUMDes. With this program, the establishment of BUMDes is expected to provide insight and experience and advance the village economy. The result of this program is the verification of all legal documents and the registration of the proposed BUMDes on the Ministry of Village website.
Formation of Pokdarwis in supporting the establishment of the Merbabu slope tourism area in Surodadi Village, Magelang Barkah Susanto; Nia Kurniati Bachtiar; Laili Qomariyah; Afla Azzahra Putri; Lany Christanty; Lasiona Ravi Nirwana
Community Empowerment Vol 7 No 11 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7897

Abstract

Due to a lack of understanding regarding the development of tourist areas, the natural potential of Surodadi Village, Candimulyo, Magelang Regency has not been optimally developed to become a natural tourist attraction. This community service's goal is to help create tourism awareness groups (POKDARWIS) and educate people on how to manage and develop natural tourism villages. This program uses the knowledge and skill transfer method to village officials and the community as POKDARWIS candidate members. The result of this program was the formation of POKDARWIS as one of the institutions that handles the development or establishment of tourist areas in Surodadi Village, Candimulyo, Magelang Regency.
Optimizing feed banks as an alternative to animal feed supply in the dry season in Surodadi Village, Magelang Barkah Susanto; Betari Maharani; Nur Hidayah; Ericka Darmawan; Khalimah Dwi Kurniawati; Nina Ndaru Arlintang; Salsa Hanifatul Fathima; Sukma Auranisha Shifania
Community Empowerment Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11049

Abstract

Tepus Wetan Hamlet, Surodadi Village is in close proximity to a 17-hectare pine forest owned by Perhutani, managed by the local community, the majority of whom are engaged in farming and livestock breeding. The dry season poses challenges for farmers in providing feed for their livestock. The objective of this initiative is to enhance feed-making skills, particularly to address dry season challenges. The approach involves raising awareness about the concept and benefits of a Feed Bank, establishing and managing one, and implementing techniques for feed management and storage. Following the awareness campaign, practical training sessions were conducted on Feed Bank setup, management, and utilization. As a result, participants have gained a better understanding of feed banks and acquired new knowledge on sustainable and effective animal feed alternatives during the dry season. This initiative has positively impacted resource efficiency, livestock productivity, and agricultural income.
Development of fish therapy pond edutourism in Magelang Pine Valley Ilham Majida Yasa; Yunita Yunita; Barkah Susanto; Betari Maharani; Nur Hidayah; Ericka Darmawan; Ani Setiyowati; Syuhada Abdi Ra’uuf; Asifa Nas Arif; Rizqil Ghozi Mubarok
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12277

Abstract

Lembah Pinus Magelang, located in Surodadi Village, Tepus Wetan Hamlet, faces challenges due to a lack of diverse tourist attractions, leading to low tourist interest and limited competitiveness of the area. To address this issue, the community service initiated the development of a fish therapy pond as a new attraction. This program was carried out in three main stages: identifying existing and supporting facilities, socializing the potential for fish therapy pond development with Pokdarwis Mekar Lestari, and assisting in the construction process of the fish therapy pond. The initial identification revealed that existing facilities, such as children’s play areas, outbound spaces, and camping grounds, were insufficient to sustainably attract visitors. The fish therapy pond was developed with an environmentally friendly design and involved the local community in its management. This new attraction successfully increased the area’s appeal, as evidenced by a rise in visitor numbers from 500 to 1,200 within two months after its opening. An entry fee of IDR 2,000 per visitor also contributed to additional income for the community through sustainable management. This program not only enhanced the diversity of tourist attractions at Lembah Pinus Magelang but also empowered the local community in managing tourism resources. The long-term impact is expected to include improved local economic development, better tourism management, and strengthened competitiveness of the area as a leading natural tourism destination.