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Ryan Pratama Sutanto
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Journal : Nirmana

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Studi Kasus Website Gramedia sebagai Media Online untuk Membeli Buku Sutanto, Ryan Pratama
Nirmana Vol 17, No 1 (2017): JANUARY 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.672 KB) | DOI: 10.9744/nirmana.17.1.37-41

Abstract

Perkembangan teknologi, diiringi dengan perkembangan kondisi/sosial manusia. Menilik perkembangan gadget dan smartphone, media buku berkembang selaras dengan perkembangan teknologi. Dulu, buku hanya dinikmati secara fisik. Kini, penikmat buku dapat juga menikmati buku melalui perangkatnya. Toko buku tak lagi hidup secara fisik melainkan didesain untuk berdiri dan berkembang di dunia virtual. Teknologi internet ini memungkinkan desain toko buku online dibuat. Website berjenis e–commerce ini adalah sebuah ranah bisnis yang baru berkembang pesat di Indonesia. Toko Buku Gramedia, adalah salah satu brand toko buku ternama di Indonesia. Website Toko Buku Gramedia menyediakan fitur bagi pengunjung website untuk membeli online. Menarik untuk dikaji, bahwa sebagai sebuah brand toko buku besar, Gramedia; sebagai pelopor brand toko buku lokal yang mengadopsi transaksi penjualan buku secara online.
Komparasi Destination Branding dalam Official Website Negara Singapura-Malaysia-Indonesia Sutanto, Ryan Pratama; Natadjaja, Listia; ., Erandaru
Nirmana Vol 12, No 1 (2010): JANUARY 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.12.1.9-19

Abstract

High profit income has attracted South Asian countries to compete in the fields of tourism marketing. Destination branding as a differentiating factor is an alternative approach in marketing communication. The purpose of this research is to make a comparison study of destination branding application in Singapore's, Malaysia's and Indonesia's tourism official websites. Destination branding in websites as part of promotion campaigns is a strategy used by each country to promote tourism to consumers worldwide. This research uses qualitative method, and involves experts in the fields of Information Technology (IT) and Visual Communication Design. Each website's elements contributes in the success of a country's destination branding and influences its brand image.
Co-Authors Albert Jesse, Albert Andrew Suryanto Aristarchus Pranayama Bramantijo Bramantijo Bramantijo Yoyok Bramantya Bramantya, Bramantya Bramantya Yoyok Bramatya Yoyok Cathleen Andrea Indrawan Celcea Tifani Christina, Irene Christine Yunita Cicelly Delfinna Daniel Adi Susanto, Daniel Adi Devina Christabel Widjaja, Devina Christabel Dewi, Lidyana Shia Dhanu Cahaya Heryoko Effendy, Juvensius Jowono Erandaru Erandaru Erandaru Srisanto Erica Sapphira Indiarto Evelyn Angelia Winardy Ferry Christiawan Fransisca Luciana Santoso Kesbir Kesbir Lidia Tiatira Verdiany Listia Natadjaja Lydia Elenovia Chandra Santoso Lydia Suryani, Lydia Melvine Karsono Mikhael Albertinus Lemuel Oey Henny Priscilia Birgita Lasapu, Priscilia Birgita Robson Liem, Robson Silvia Lauw Stanley Chrislie Lodijanto Stephanie Theodora Susilo, Stephanie Theodora Stevany Putri, Brigitta Anggraeni Tedja Priskilla Cristina Dewi welli wijaya Widjaja, Joanna Wijaya, Jerimia Wira Yohanna Christy Tjandrawibowo, Yohanna Christy Yudianto Yudianto