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All Journal Journal of Secretary and Business Administration Jurnal Sekretaris & Administrasi Bisnis
Lilis Putri Anggraeni
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Implementasi Strategi Pemasaran Untuk Meningkatkan Penjualan di Galeri Ciumbuleuit Hotel Lilis Putri Anggraeni; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.208

Abstract

The growing of the tourism sector in various parts of the world makes a big competition occur by promoting the superiority of each country that is not owned by other countries. In this issue there will definitely be ups and downs or increases and decreases that have link with the tourism sector. To stay ahead in the fierce market competition, a good and correct marketing strategies is needed for to not lose the competition and still exist in the tourism. This supports the writing of a practical work report entitled "Implementation of Marketing Strategies to Increase Sales at the Galeri Ciumbuleuit Hotel ", with a tourism background that run hotel and hospitality industry that strongly supports the development of the tourism sector in Indonesia. This research focuses on how to sell the products owned by the Galeri Ciumbuleuit Hotel. The purpose of this study was to determine the process of receiving requests of Galeri Ciumbuleuit Hotel’s products. In addition, to find out the relevant theories are implemented in the sales process carried out by the Galeri Ciumbuleuit Hotel. This field research was carried out in more or less than 3 months. The primary data were obtained from direct observations inside and outside the Galeri Ciumbuleuit Hotel, while the secondary data were obtained from books, documents, and articles relating to the research work report. The results of this study indicate that there is a match between theory and practice in increasing sales at Galeri Ciumbuleuit Hotel. The activities carried out to increase sales have paid attention to marketing strategies in accordance with marketing mix theory. This is done to make it easier to recognize and reach the market so that it can attract a lot of markets as possible. Also to avoid losing competition with competitors.
Implementasi Pelayanan Prima Terhadap Kualitas Pelayanan Customer Service Di Bri Kantor Cabang Bandung Martadinata Lilis Putri Anggraeni; Djenal Suhara; Tengku Sitti Rochmah
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.284

Abstract

Providing services for every banking institution is an activity that is routinely carried out every day. This proves that the quality of service provided by each banking institution must be considered in order to achieve customer satisfaction. People who are directly involved in customer satisfaction are Customer Service Officers (CSOs). CSOs play a role in increasing customer satisfaction in order to maintain their loyalty. Banking institutions need professional human resources (HR) to enable the implementation of service excellence properly. Therefore, every CSO must be equipped with the ability and knowledge of qualified service excellence. In addition to the ability and qualified knowledge, another important thing in the implementation of service excellence which is related is communication. A CSO must understand very well how to properly interpersonal communication as it should be. Bank Rakyat Indonesia or BRI is one of the largest banks in Indonesia with a vision to become a leading commercial bank that always prioritizes customer satisfaction and pays great attention to service excellence. Research location at Bank Rakyat Indonesia, Bandung Martadinata Branch Office. The object of research in this study is the services provided by CSOs with the implementation of service excellence to the customers. From the research results it can be rejected that there are increases and decreases in the number of customers who use Customer Service services. This is the author's consideration to examine how the implementation of excellent service to customers at the bank with the dimensions of service quality. Although some of the felt unsatisfied.
Implementasi Pelayanan Prima Terhadap Kualitas Pelayanan Customer Service Di Bri Kantor Cabang Bandung Martadinata Lilis Putri Anggraeni; Djenal Suhara; Tengku Sitti Rochmah
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.284

Abstract

Providing services for every banking institution is an activity that is routinely carried out every day. This proves that the quality of service provided by each banking institution must be considered in order to achieve customer satisfaction. People who are directly involved in customer satisfaction are Customer Service Officers (CSOs). CSOs play a role in increasing customer satisfaction in order to maintain their loyalty. Banking institutions need professional human resources (HR) to enable the implementation of service excellence properly. Therefore, every CSO must be equipped with the ability and knowledge of qualified service excellence. In addition to the ability and qualified knowledge, another important thing in the implementation of service excellence which is related is communication. A CSO must understand very well how to properly interpersonal communication as it should be. Bank Rakyat Indonesia or BRI is one of the largest banks in Indonesia with a vision to become a leading commercial bank that always prioritizes customer satisfaction and pays great attention to service excellence. Research location at Bank Rakyat Indonesia, Bandung Martadinata Branch Office. The object of research in this study is the services provided by CSOs with the implementation of service excellence to the customers. From the research results it can be rejected that there are increases and decreases in the number of customers who use Customer Service services. This is the author's consideration to examine how the implementation of excellent service to customers at the bank with the dimensions of service quality. Although some of the felt unsatisfied.
Implementasi Strategi Pemasaran Untuk Meningkatkan Penjualan di Galeri Ciumbuleuit Hotel Lilis Putri Anggraeni; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.208

Abstract

The growing of the tourism sector in various parts of the world makes a big competition occur by promoting the superiority of each country that is not owned by other countries. In this issue there will definitely be ups and downs or increases and decreases that have link with the tourism sector. To stay ahead in the fierce market competition, a good and correct marketing strategies is needed for to not lose the competition and still exist in the tourism. This supports the writing of a practical work report entitled "Implementation of Marketing Strategies to Increase Sales at the Galeri Ciumbuleuit Hotel ", with a tourism background that run hotel and hospitality industry that strongly supports the development of the tourism sector in Indonesia. This research focuses on how to sell the products owned by the Galeri Ciumbuleuit Hotel. The purpose of this study was to determine the process of receiving requests of Galeri Ciumbuleuit Hotel’s products. In addition, to find out the relevant theories are implemented in the sales process carried out by the Galeri Ciumbuleuit Hotel. This field research was carried out in more or less than 3 months. The primary data were obtained from direct observations inside and outside the Galeri Ciumbuleuit Hotel, while the secondary data were obtained from books, documents, and articles relating to the research work report. The results of this study indicate that there is a match between theory and practice in increasing sales at Galeri Ciumbuleuit Hotel. The activities carried out to increase sales have paid attention to marketing strategies in accordance with marketing mix theory. This is done to make it easier to recognize and reach the market so that it can attract a lot of markets as possible. Also to avoid losing competition with competitors.
Co-Authors Chandra Hendriyani Djenal Suhara Tengku Sitti Rochmah