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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Nusantara Hasana Journal Jurnal Ekonomi Journal of the Community Development in Asia
Erick Lauren Ray
Politeknik APP Jakarta
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Nursing Transportation

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ANALISIS PENGARUH CUSTOMER EXPERIENCE TERHADAP LOYALITAS PELANGGAN Erick Lauren Ray; I Nyoman Wirya Artha; Erlita Khrisinta Dewi
Jurnal Manajemen Industri dan Logistik Vol 5, No 2 (2021): page 75 - 217
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i2.724

Abstract

abstractThis study aims to see the effect of sense, feel, act, think, relate on customer loyalty. The variables sense, feel, act, think and relate are part of the customer experience which are the independent variables, while the variable customer loyalty is the dependent variable. The object of this research is the visitors to the hoka-hoka bento restaurant or what is known as hokben. The target respondents for this study were 70 people spread across four hokben outlets in the South Jakarta area. The results of the study show that the variables sense, act and relate have a positive effect on customer loyalty in Hokben restaurant, while the variables feel and think do not have a significant effect on customer loyalty. The most dominant dimension of customer experience in this study is shown in the act experience variable.abstrakPenelitian ini bertujuan untuk melihat pengaruh antara sense, feel, act, think, relate terhadap loyalitas pelanggan. Variabel sense, feel, act, think dan relate adalah bagian dari customer experience yang menjadi variabel independen, sedangkan variabel loyalitas pelanggan adalah sebagai variabel terikat. Adapun objek penelitian ini adalah pengunjung restoran hoka-hoka bento atau yang dikenal hokben. Target responden untuk penelitian ini berjumlah 70 orang yang tersebar di empat gerai hokben di wilayah Jakarta Selatan.  Hasil peneltian menunjukan bahwa variabel sense, act dan relate berpengaruh positif terhadap loyalitas pelanggan restoran hokben sedangkan variabel feel dan think tidak berpengaruh signifikan terhadap loyalitas pelanggan. Dimensi customer experience dalam penelitian ini yang paling dominan ditunjukan pada variabel act experience.
PENGARUH PERSEPSI KEMUDAHAN TERHADAP MINAT NASABAH DALAM PENGGUNAAN RAYA DIGITAL BANK DI PT BANK RAYA INDONESIA Tbk. JAKARTA Erlita Khrisinta Dewi; Erick Lauren Ray; Fitri Ardanih
Nusantara Hasana Journal Vol. 2 No. 8 (2023): Nusantara Hasana Journal, January 2023
Publisher : Yayasan Nusantara Hasana Berdikari

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Abstract

This study aims to determine the perception of convenience, customer interest, and the effect of perceived convenience significantly on customer interest in using Raya Digital Bank at PT Bank Raya Indonesia Tbk in Jakarta. The approach used is a quantitative approach. This research uses descriptive analysis. The data used in this study is primary data with the method of distributing questionnaires. The sample used is 97 respondents who have customer criteria from Bank Raya Indonesia and use the Raya Digital Bank application. The test was carried out through instrument testing, correlation coefficient, determination coefficient, and T test. The results of the correlation coefficient test of the R value obtained were 0.733 so that it was known that the perceived convenience variable had a strong relationship with customer interest. The coefficient of determination test obtained R square results of 0.538 so that it can be seen that the ability of the perceived ease variable in explaining the variable of customer interest in using Raya Digital Bank is 0.538. The results also show that the perception of convenience has a significant and positive effect on customer interest in using Raya Digital Bank at PT Bank Raya Indonesia Tbk Jakarta.  
SME'S FINANCIAL BEHAVIOR; ACCESS TO FINANCE, FINANCIAL LITERACY AND FINANCIAL EXPERIENCE Franky Okto Bernando; Erick Lauren Ray; Benny Oktaviano
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

MSMEs contribute 60.6% to the Gross Domestic Product (GDP) in Indonesia. However, on the other hand, the level of financial literacy and financial experience of MSME actors is still low, as well as the lack of access to financial institutions for this sector. The purpose of this study is to determine whether there is an effect of financial access (X1), financial literacy (X2) and financial experience (X3) on the financial behavior (Y) of SMEs. The research data was tested using SPSS version 25, with the results of the study both partially using the T test and simultaneously using the F test there was a significant influence between the variables of financial access (X1), financial literacy (X2) and financial experience (X3) on financial behavior (X1) Y), the coefficient of determination in Adjusted R Square explains the magnitude of the influence of 72.8%, while the remaining 27.2% is influenced by other factors.
The Decision to Use E-Wallet in The Millennial Generation in Jakarta Bernando, Franky Okto; Ray, Erick Lauren
Journal of The Community Development in Asia Vol 6, No 2 (2023): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2265

Abstract

This study aims to analyze the effect of Environmental Consciousness, Perceived Usefulness, and Perceived Ease of Use on the Decision to use E-Wallet in the Millennial Generation in Jakarta through their Attitude Toward Green. It is hoped that through this research, you can see the extent to which technology is utilized with the UTAUT Model and Millennial Generation Purchase Behavior in Jakarta in the use of digital technology in supporting green behavior attitudes. The sampling method used is purposive sampling. This research was conducted using the questionnaire method, conducted on 190 respondents. Quantitative analysis includes validity and reliability tests, classical assumption tests, coefficient of determination R2, F test, t-test and multiple regression analysis. The R2 value of 0.357 indicates that 35.7% of the achieved use decisions are indeed influenced by the independent variables used in this study. From these findings, we will determine the effect of Perceived Usefulness, Environmental Consciousness and Perceived Ease of Use on the Decision to Use E-Wallet with an Attitude Toward Green as an intervening variable in the millennial generation in the city of Jakarta so that later it will be able to contribute thoughts related to the study of attitude toward green or financial technology.
Co-Authors Benny Oktaviano Erlita Khrisinta Dewi Fitri Ardanih Franky Okto Bernando I Nyoman Wirya Artha