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All Journal Jurnal Teknologi Industri Pertanian JURNAL ILMIAH MANAJEMEN & BISNIS JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Logistik Indonesia Nusantara Hasana Journal Jurnal Ekonomi International Journal of Applied Business and International Management Society
Erick Lauren Ray
Politeknik APP Jakarta
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Transportation

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ANALISIS PENGARUH CUSTOMER EXPERIENCE TERHADAP LOYALITAS PELANGGAN Erick Lauren Ray; I Nyoman Wirya Artha; Erlita Khrisinta Dewi
Jurnal Manajemen Industri dan Logistik Vol 5, No 2 (2021): page 75 - 217
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i2.724

Abstract

abstractThis study aims to see the effect of sense, feel, act, think, relate on customer loyalty. The variables sense, feel, act, think and relate are part of the customer experience which are the independent variables, while the variable customer loyalty is the dependent variable. The object of this research is the visitors to the hoka-hoka bento restaurant or what is known as hokben. The target respondents for this study were 70 people spread across four hokben outlets in the South Jakarta area. The results of the study show that the variables sense, act and relate have a positive effect on customer loyalty in Hokben restaurant, while the variables feel and think do not have a significant effect on customer loyalty. The most dominant dimension of customer experience in this study is shown in the act experience variable.abstrakPenelitian ini bertujuan untuk melihat pengaruh antara sense, feel, act, think, relate terhadap loyalitas pelanggan. Variabel sense, feel, act, think dan relate adalah bagian dari customer experience yang menjadi variabel independen, sedangkan variabel loyalitas pelanggan adalah sebagai variabel terikat. Adapun objek penelitian ini adalah pengunjung restoran hoka-hoka bento atau yang dikenal hokben. Target responden untuk penelitian ini berjumlah 70 orang yang tersebar di empat gerai hokben di wilayah Jakarta Selatan.  Hasil peneltian menunjukan bahwa variabel sense, act dan relate berpengaruh positif terhadap loyalitas pelanggan restoran hokben sedangkan variabel feel dan think tidak berpengaruh signifikan terhadap loyalitas pelanggan. Dimensi customer experience dalam penelitian ini yang paling dominan ditunjukan pada variabel act experience.
PENGARUH PERSEPSI KEMUDAHAN TERHADAP MINAT NASABAH DALAM PENGGUNAAN RAYA DIGITAL BANK DI PT BANK RAYA INDONESIA Tbk. JAKARTA Erlita Khrisinta Dewi; Erick Lauren Ray; Fitri Ardanih
Nusantara Hasana Journal Vol. 2 No. 8 (2023): Nusantara Hasana Journal, January 2023
Publisher : Yayasan Nusantara Hasana Berdikari

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Abstract

This study aims to determine the perception of convenience, customer interest, and the effect of perceived convenience significantly on customer interest in using Raya Digital Bank at PT Bank Raya Indonesia Tbk in Jakarta. The approach used is a quantitative approach. This research uses descriptive analysis. The data used in this study is primary data with the method of distributing questionnaires. The sample used is 97 respondents who have customer criteria from Bank Raya Indonesia and use the Raya Digital Bank application. The test was carried out through instrument testing, correlation coefficient, determination coefficient, and T test. The results of the correlation coefficient test of the R value obtained were 0.733 so that it was known that the perceived convenience variable had a strong relationship with customer interest. The coefficient of determination test obtained R square results of 0.538 so that it can be seen that the ability of the perceived ease variable in explaining the variable of customer interest in using Raya Digital Bank is 0.538. The results also show that the perception of convenience has a significant and positive effect on customer interest in using Raya Digital Bank at PT Bank Raya Indonesia Tbk Jakarta.  
SME'S FINANCIAL BEHAVIOR; ACCESS TO FINANCE, FINANCIAL LITERACY AND FINANCIAL EXPERIENCE Franky Okto Bernando; Erick Lauren Ray; Benny Oktaviano
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

MSMEs contribute 60.6% to the Gross Domestic Product (GDP) in Indonesia. However, on the other hand, the level of financial literacy and financial experience of MSME actors is still low, as well as the lack of access to financial institutions for this sector. The purpose of this study is to determine whether there is an effect of financial access (X1), financial literacy (X2) and financial experience (X3) on the financial behavior (Y) of SMEs. The research data was tested using SPSS version 25, with the results of the study both partially using the T test and simultaneously using the F test there was a significant influence between the variables of financial access (X1), financial literacy (X2) and financial experience (X3) on financial behavior (X1) Y), the coefficient of determination in Adjusted R Square explains the magnitude of the influence of 72.8%, while the remaining 27.2% is influenced by other factors.
Niat Pembelian Kendaraan Listrik dengan Faktor Pendukung Harga, Sikap, Norma Subjektif, dan Kontrol Perilaku Bernando, Franky Okto; Ray, Erick Lauren Ray
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.17764

Abstract

Purpose – The objective of this study is to ascertain consumers' interest in purchasing electric vehicles by examining the correlation between the consumer purchase intention variable and the independent variables, attitude, subjective norm, perceived behavioural control, and price sensitivity as moderating factors.Methodology – The type of research carried out in this research is causal associative research with quantitative techniques. The population of this study are vehicle users using fuel oil in the JABODETABEK area and who do not yet own an electric vehicle. The sample in this study was 119 car users who use oil fuel. Data processing uses SmartPLS software to measure research data using the Partial Least Square (PLS) method.Findings – The study's findings indicate that although subjective norms have no bearing on customer purchase intention, attitude, perceived behavioural control, and price sensitivity do. The association between price sensitivity and subjective norms is also influenced, although it is unaffected by the relationship between attitude, perceived behavioural control, and consumer purchase intention.Originality/Novelty – This research model uses the price sensitivity variable as an intervening variable for consumer purchase intention for electric vehicles among oil-fueled vehicle users who have never used an electric car in the Jabodetabek area (Indonesia). 
The Role of Artificial Intelligence in Collaborative Green Supply Chain Management: Impact on Company Performance and Moderation of Top Management Commitment Bernando, Franky Okto; Ray, Erick Lauren; Oktaviano, Benny
Jurnal Logistik Indonesia Vol. 9 No. 2: Oktober 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

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Abstract

This study explores the growing interest in big data and Artificial Intelligence (AI) while addressing the gap in research on AI's role in Collaboration within Green Supply Chain Management (CGSCM) and its impact on Firm Performance (FP). Integrating AI and assessing Top Management Commitment (TMC) as a moderating factor, a moderated mediation model was constructed using data from 152 Indonesian manufacturing firms. The results show that AI positively influences CGSCM and FP, with CGSCM acting as a mediator between AI and FP. Additionally, TMC enhances the positive relationship between AI and CGSCM, strengthening this connection at higher TMC levels. Conversely, TMC moderates the link between AI and FP, reducing its strength at lower TMC levels. These findings provide valuable insights for supply chain and logistics managers, offering guidance on implementing AI to promote collaboration in sustainable supply chains and improve firm performance.
Adopsi Media Sosial, Orientasi Halal, dan Kebijakan Pemerintah: Dampaknya terhadap Kinerja Bisnis UMKM Makanan dan Minuman di Indonesia Franky Okto Bernando; Erick Lauren Ray
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.821

Abstract

This study investigates the influence of social media adoption and halal orientation on the business performance of micro, small, and medium enterprises (MSMEs) in Indonesia’s food and beverage (F&B) sector. It also examines the moderating role of government policy in the relationship between halal orientation and business performance. Previous studies have emphasised the strategic importance of social media in enhancing MSME competitiveness, especially amid increasing digitalisation in Indonesia. Data were collected from 372 MSMEs in Jakarta, Indonesia, using purposive sampling based on the Krejcie and Morgan sample size guidelines. Partial least squares structural equation modeling (PLS-SEM) was employed to analyze the data. The results show that government policy significantly moderates the positive effect of halal orientation on business performance, highlighting the critical role of institutional support. This study addresses a gap in the literature concerning the interaction between religious value alignment, digital tool adoption, and external policy support. Nevertheless, the findings are context-specific and may not be generalizable beyond Jakarta. Future research should refine construct measurements related to social media adoption, entrepreneurial orientation, and government support using validated reflective indicators to enhance reliability and broader applicability.
Pengaruh Aktivisme Merek terhadap Loyalitas Konsumen dan Perubahan Sosial Abdul Rahman Arie Wicaksono; Erick Lauren Ray; Bayu Giri Prakosa
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.841

Abstract

This study investigates the influence of brand activism on consumer loyalty and perceived social change, with a particular emphasis on the Indonesian consumer context. In an era increasingly shaped by value-oriented consumption, brand activism has evolved as a strategic corporate response that extends beyond conventional corporate social responsibility (CSR). Unlike traditional CSR, which predominantly emphasizes philanthropy and environmental sustainability, brand activism entails a company’s public engagement with sociopolitical issues, thereby fostering stronger ideological alignment with consumers. Grounded in Social Identity Theory and Stakeholder Theory, this research examines the extent to which perceived authenticity and consistency of brand activism initiatives affect both consumer behavior and broader societal perceptions. Employing a quantitative research design, data were collected via an online survey involving 300 participants with prior exposure to brand activism campaigns. The proposed model was tested using Structural Equation Modeling (SEM). The results indicate that brand activism has a significant positive effect on consumer loyalty (? = 0.58, p < .001) and enhances perceptions of social change (? = 0.42, p < .001). Moreover, consumer loyalty was found to mediate the relationship between brand activism and perceived social change (? = 0.35, p < .001), suggesting that loyal consumers contribute to the amplification of activism-driven societal outcomes. These findings have practical implications for marketers and brand strategists, highlighting the importance of sustained, genuine engagement with social causes. The study advances marketing scholarship by elucidating the connection between corporate performance and social transformation. Future research should consider longitudinal designs, objective social impact assessments, and cross-cultural comparative analyses to deepen insights into the evolving role of brand activism.
The Influence of Digital Advertising Interactivity on Generation Z's Purchasing Intensity in the Fashion and Beauty Industry Erick Lauren Ray; Franky Okto Bernando; Bayu Giri Prakosa
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i1.4465

Abstract

The rapid growth of digital marketing has increased the importance of interactive advertising in influencing consumer behavior, particularly among Generation Z consumers in the fashion and beauty industry. This study aims to analyze the influence of digital advertising interactivity on purchase intensity, with attitude toward digital advertising serving as a mediating variable. This study employed a quantitative approach using data collected from 312 Generation Z respondents who actively use social media platforms and are frequently exposed to digital advertising. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that digital advertising interactivity has a positive and significant effect on attitude toward digital advertising (beta = 0.68; p 0.001) and purchase intensity (beta = 0.21; p = 0.002). In addition, attitude toward digital advertising significantly affects purchase intensity (beta = 0.54; p 0.001) and partially mediates the relationship between digital advertising interactivity and purchase intensity (beta = 0.37; p 0.001; VAF = 63.8%). The study concludes that interactive digital advertising strategies play an important role in enhancing consumer engagement and encouraging purchasing behavior among Generation Z consumers in the fashion and beauty industry.
BUILDING ENTREPRENEURIAL RESILIENCE: HOW INDONESIAN MSMEs NAVIGATE GLOBAL SUPPLY CHAIN DISRUPTIONS AND CLIMATE CHANGE CHALLENGES Franky Okto Bernando; Deni Pandu Nugraha; Erick Lauren Ray
Jurnal Teknologi Industri Pertanian Vol. 36 No. 1 (2026): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24961/j.tek.ind.pert.2026.36.1.101

Abstract

  Micro, small, and medium enterprises (MSMEs) in Indonesia play significant role in advancing the Indonesian economy; however, they are vulnerable to challenges caused by climate change as a global consequence, as well as challenges stemming from global supply chain issues. In this regard, with a focus on rapid technological change and sustainability, MSMEs have considerable potential for transformation. With the above elaboration, this research aims to examine from the perspective of MSMEs in Indonesia the impact of entrepreneurial resilience and business sustainability on the adoption of green innovation, digital technology, diversified supply chains, and collaborative ecosystems. To address the research questions, a quantitative approach using partial least square -structural equation modelling (PLS-SEM) was employed with a sample of 250 MSMEs from three provinces in Indonesia: West Java, Central Java, and North Sumatra. Model assessment is focused on indicator weights, average variance extracted and composite reliability. Result shows that digitization and supplier diversification were recorded and having a positive impact on entrepreneurial resilience, whereas green innovation has a significant negative influence on entrepreneurial resilience. Resilience was proven have positive effect on business sustainability. Within the framework of the entire model, the strength of explanation reaching R² of 0.995 for entrepreneurial resilience and R² of 0.885 for business sustainability. The components such as Digital transformation and flexible supply chain management are vital for enhancing the resilience and sustainability of MSMEs in the long term, while the effects of green innovation and ecosystem collaboration appear to be more contextually contingent. Keywords: digital adoption, eco-innovation, resilience, supplier diversification, sustainability.
Co-Authors Abdul Rahman Arie Wicaksono Bayu Giri Prakosa Bayu Giri Prakosa Benny Oktaviano Deni Pandu Nugraha Erlita Khrisinta Dewi Fitri Ardanih Franky Okto Bernando Franky Okto Bernando Franky Okto Bernando I Nyoman Wirya Artha Oktaviano, Benny