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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Nusantara Hasana Journal Jurnal Ekonomi Edu Sociata : Jurnal Pendidikan Sosiologi
Erick Lauren Ray
Politeknik APP Jakarta
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ANALISIS PENGARUH CUSTOMER EXPERIENCE TERHADAP LOYALITAS PELANGGAN Erick Lauren Ray; I Nyoman Wirya Artha; Erlita Khrisinta Dewi
Jurnal Manajemen Industri dan Logistik Vol 5, No 2 (2021): page 75 - 217
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i2.724

Abstract

abstractThis study aims to see the effect of sense, feel, act, think, relate on customer loyalty. The variables sense, feel, act, think and relate are part of the customer experience which are the independent variables, while the variable customer loyalty is the dependent variable. The object of this research is the visitors to the hoka-hoka bento restaurant or what is known as hokben. The target respondents for this study were 70 people spread across four hokben outlets in the South Jakarta area. The results of the study show that the variables sense, act and relate have a positive effect on customer loyalty in Hokben restaurant, while the variables feel and think do not have a significant effect on customer loyalty. The most dominant dimension of customer experience in this study is shown in the act experience variable.abstrakPenelitian ini bertujuan untuk melihat pengaruh antara sense, feel, act, think, relate terhadap loyalitas pelanggan. Variabel sense, feel, act, think dan relate adalah bagian dari customer experience yang menjadi variabel independen, sedangkan variabel loyalitas pelanggan adalah sebagai variabel terikat. Adapun objek penelitian ini adalah pengunjung restoran hoka-hoka bento atau yang dikenal hokben. Target responden untuk penelitian ini berjumlah 70 orang yang tersebar di empat gerai hokben di wilayah Jakarta Selatan.  Hasil peneltian menunjukan bahwa variabel sense, act dan relate berpengaruh positif terhadap loyalitas pelanggan restoran hokben sedangkan variabel feel dan think tidak berpengaruh signifikan terhadap loyalitas pelanggan. Dimensi customer experience dalam penelitian ini yang paling dominan ditunjukan pada variabel act experience.
PENGARUH PERSEPSI KEMUDAHAN TERHADAP MINAT NASABAH DALAM PENGGUNAAN RAYA DIGITAL BANK DI PT BANK RAYA INDONESIA Tbk. JAKARTA Erlita Khrisinta Dewi; Erick Lauren Ray; Fitri Ardanih
Nusantara Hasana Journal Vol. 2 No. 8 (2023): Nusantara Hasana Journal, January 2023
Publisher : Yayasan Nusantara Hasana Berdikari

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Abstract

This study aims to determine the perception of convenience, customer interest, and the effect of perceived convenience significantly on customer interest in using Raya Digital Bank at PT Bank Raya Indonesia Tbk in Jakarta. The approach used is a quantitative approach. This research uses descriptive analysis. The data used in this study is primary data with the method of distributing questionnaires. The sample used is 97 respondents who have customer criteria from Bank Raya Indonesia and use the Raya Digital Bank application. The test was carried out through instrument testing, correlation coefficient, determination coefficient, and T test. The results of the correlation coefficient test of the R value obtained were 0.733 so that it was known that the perceived convenience variable had a strong relationship with customer interest. The coefficient of determination test obtained R square results of 0.538 so that it can be seen that the ability of the perceived ease variable in explaining the variable of customer interest in using Raya Digital Bank is 0.538. The results also show that the perception of convenience has a significant and positive effect on customer interest in using Raya Digital Bank at PT Bank Raya Indonesia Tbk Jakarta.  
SME'S FINANCIAL BEHAVIOR; ACCESS TO FINANCE, FINANCIAL LITERACY AND FINANCIAL EXPERIENCE Franky Okto Bernando; Erick Lauren Ray; Benny Oktaviano
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

MSMEs contribute 60.6% to the Gross Domestic Product (GDP) in Indonesia. However, on the other hand, the level of financial literacy and financial experience of MSME actors is still low, as well as the lack of access to financial institutions for this sector. The purpose of this study is to determine whether there is an effect of financial access (X1), financial literacy (X2) and financial experience (X3) on the financial behavior (Y) of SMEs. The research data was tested using SPSS version 25, with the results of the study both partially using the T test and simultaneously using the F test there was a significant influence between the variables of financial access (X1), financial literacy (X2) and financial experience (X3) on financial behavior (X1) Y), the coefficient of determination in Adjusted R Square explains the magnitude of the influence of 72.8%, while the remaining 27.2% is influenced by other factors.
Analisis Personal Branding Bobby Nasution Melalui Media Sosial Instagram @Bobbynst Daniel Simanjuntak; Erick Lauren Ray; Rizki Muhammad Ardian Setiadi; Mochamad Syaefudin
EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI ) Vol 8 No 2 (2025): Edu Sociata : Jurnal Pendidikan Sosiologi
Publisher : EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI )

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/es.v8i2.3536

Abstract

Penelitian ini bertujuan untuk memahami bagaimana penggunaan Instagram dapat meningkatkan personal branding Bobby Nasution. Tujuan dari penelitian ini adalah untuk memahami bentuk komunikasi politik yang dilakukan oleh Bobby Nasution dalam membangun personal branding melalui Instagram. Penelitian ini menggunakan metode kualitatif dengan pendekatan konstruktivisme. Pengumpulan data dilakukan melalui wawancara mendalam, dokumentasi, dan observasi pada narasumber terkait. Berdasarkan hasil penelitian, ditemukan bahwa personal branding yang dibangun Bobby Nasution mencerminkan keaslian dalam konten Instagramnya. Analisis dilakukan dengan menggunakan empat konsep personal branding yang dikemukakan oleh Peter Montoya (Siswiyanto, 2020:9), yaitu: (1) The Law of Visibility, (2) The Law of Personality, (3) The Law of Leadership, dan (4) The Law of Specialization. Ia menunjukkan kepemimpinan dengan menyampaikan pesan-pesan yang tegas dan didukung data faktual. Sisi kepribadiannya yang autentik tampak selaras dengan realitas yang ditampilkan di Instagram, memperlihatkan bahwa ia adalah sosok yang jujur dan transparan. Bobby juga memanfaatkan visibilitasnya dengan konsisten membagikan informasi tentang dirinya dan aktivitasnya melalui akun Instagram @bobbynst, sehingga memperkuat citra publiknya di mata masyarakat.
Co-Authors Benny Oktaviano Daniel Simanjuntak Erlita Khrisinta Dewi Fitri Ardanih Franky Okto Bernando I Nyoman Wirya Artha Mochamad Syaefudin Rizki Muhammad Ardian Setiadi