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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Rully Restiningrum
Universitas Narotama
Economics, Econometrics & Finance

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The Influence of Site Quality and Trust on Repurchase Interest of Tokopedia through Perceived Usefulness Rully Restiningrum; Nurul Aini; Joko Suyono; Damarsari Ratnasahara
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 1 (2021): January 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.829 KB) | DOI: 10.29138/ijebd.v4i1.1195

Abstract

Purpose: this study aims to examine the relationship between site quality variables and trust in Tokopedia consumer repurchase interest in Surabaya through the mediating variable of perceived usefulness. Design/methodology/approach: This is a quantitative study and the data will be analysed through partial Least Square (PLS). Findings: 5 out of 7 hypotheses cannot be proved and supported by this study Research limitations/implications: The respondent of this study are 95 Tokopedia user. Practical implications: Only 2 out of 7 hypotheses can be proved and supported. Paper type: This study is categorised as a case study.
Co-Authors Damarsari Ratnasahara Joko Suyono Nurul Aini