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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Firda Deviyana Rizki
Universitas Padjadjaran
Economics, Econometrics & Finance

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The Impact of Big Five Personality towards Impulsive Buying Behavior Firda Deviyana Rizki; Arianis Chan; Cecep Safa’atul Barkah; Pratami Wulan Tresna
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 2 (2022): March 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.646 KB) | DOI: 10.29138/ijebd.v5i2.1733

Abstract

Purpose: This research aims to determine which type of The Big Five Personality impacted the impulsive buying behavior of TnT Rajut’s customers. Design/methodology/approach: This research proposes two strategies based on TnT Rajut’s SWOT analysis, social media activation and bundling price strategy. Findings: Based on the calculated data from respondents, it is shown that Openness to Experience, Extraversion, and Agreeableness impacted the impulsive buying behavior. Research limitations/implications: Meanwhile, Conscientiousness and Neuroticism didn’t impact impulsive buying behavior. Originality/value: This paper is original Paper type: Research Paper
Co-Authors Arianis Chan Cecep Safa’atul Barkah Pratami Wulan Tresna