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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Primanomics : Jurnal Ekonomi & Bisnis Almana : Jurnal Manajemen dan Bisnis Indonesian Journal of Economics, Social, and Humanities Jurnal Administrasi dan Manajemen Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Ekonomi Bisnis Manajemen Prima Jurnal Ilmiah Smart Journal of Sustainable Business Hub (JSBH) Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ilmiah Smart Digital Innovation : International Journal Of Management
Robin Robin
STMB MULTISMART
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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Analysis of Factors Affecting the Risk of Business Failure of Food Sector SMEs in Binjai City Mhd Restu Razaq; Robin; Adi Harianto; Muhammad Fathoni; Nasib
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3222

Abstract

This study aims to determine the factors that influence the risk of business failure for food sector SMEs in Binjai City. This study uses quantitative research methodology to reveal trends and explain the correlation between variables using descriptive, historical, and correlation analyses. Data analysis methods include qualitative descriptive analysis and quantitative descriptive analysis using confirmatory factor analysis (CFA) with Smart PLS software tools. This study has a sample size of 115 food sector SMEs that are considered to have failed or not developed in running a business. We collected data using questionnaires, interviews, references, and documents related to the research problem. The findings indicated that there is a direct and meaningful correlation between financial literacy and the likelihood of company failure among small and medium-sized enterprises (SMEs) in the food sector in Binjai City. Business networking has a beneficial and substantial impact on the risk of business failure for small and medium-sized enterprises (SMEs) in the food industry in Binjai City. Digital marketing has a beneficial and substantial impact on the likelihood of business failure. Product innovation has a favorable and substantial impact on the likelihood of company failure for small and medium-sized enterprises (SMEs) in the food industry in Binjai City. Collaboration has a beneficial and substantial impact on the likelihood of company failure. The implementation of green transformational leadership has a beneficial and substantial impact on the likelihood of business failure for small and medium-sized enterprises (SMEs) in the food industry in Binjai City. Green entrepreneurial approach positively and significantly impacts the likelihood of business failure.
The Influence Of Targeting And Relational Marketing On Customer Purchasing Decisions Cv. Putra Mas Pratama Robin Robin; Devi Devi; Angeline Florencia
Digital Innovation : International Journal of Management Vol. 1 No. 3 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i3.24

Abstract

The research conducted examined the influence of independent variables—targeting (X1) and relationship marketing (X2)—on the dependent variable, purchase decision (Y). The findings revealed that both targeting and relationship marketing individually have a positive and significant impact on customer purchase decisions at CV. Putramas Pratama Medan. Additionally, when considered together, targeting and relationship marketing significantly influence customer purchase decisions at the company. Based on these results, it is recommended that CV. Putramas Pratama should expand its target market to increase consumer responsiveness to the company's product offerings. Furthermore, the company should focus on building consumer trust by paying close attention to customer needs and feedback. This dual approach of broadening the target market and enhancing relationship marketing is expected to improve customer purchase decisions significantly.
Pengaruh Motivasi Kerja Dan Pelatihan Kerja Terhadap Kinerja Karyawan Pada CV. Central Rezeki Motor Medan Robin, Robin; Denni, Denni; Jesica, Jesica
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5507

Abstract

Employee performance is a benchmark used by the organization in reflecting its success. Employees can be considered successful if they are able to complete the tasks assigned by the organization. However, there are several factors that can affect employee performance which in turn can have a good / bad impact on the organization. one of those factors is motivation and job training. providing motivation to employees is the obligation of the leadership so that employees are able to increase work productivity. Companies usually prepare each employee to get to know their job better and continue to provide learning guidance in the long run. This study aims to determine whether there is an influence between work motivation and job training on employee performance in the management department of the Management study program of the College of Business Management Multi Sarana Management Administration and Engineering Technology (STMB MULTISMART) Medan. The research method used is quantitative research method where the sampling technique used is saturated sampling technique or census. The results showed that motivation is able to contribute to employee performance, meaning that motivation plays an important role in shaping employee productivity. Therefore, employees who have high motivation tend to be more productive towards employee performance. Job training is able to contribute to employee performance where the more job training provided to employees, the higher employee performance, so that with an increase in employee performance it can improve company development.
Analysis Of The Influence Of Marketing And Communications Consumer Loyalty Towards Decisions Buy Products At PT. Kingled Indonesia Medan Agusman, Agusman; Sofyan, Silvia; Robin, Robin
Indonesian Journal of Economics, Social, and Humanities Vol 6 No 3 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.6.3.273-286

Abstract

This research aims to determine the influence of marketing communications and consumer loyalty towards the decision to buy products at PT Kingled Indonesia. The data collection method uses a questionnaire. The questionnaire has been tested validity and reliability before collecting research data. Data analysis The technique in this research uses classical and multiple linear assumption tests regression analysis. The research results show that marketing communications are partially positive and significant influence on purchasing decisions. This is proven by the tcount value of 4.024 > from ttable it is 1.661 and the significant value is below 0.1, namely 0.000. When Consumer loyalty partially has a positive and significant effect on purchasing decisions. This is proven by tcount of 3.801 > from ttable of 1.661 and a significant value below 0.1, namely 0.000. At the same time, marketing communications and Consumer loyalty has a positive and significant effect on purchasing decisions. This is proven by Fcount of 23.930 > Ftable 2.36 and is significant the value is below 0.1, namely 0.000. Meanwhile, the amount of influence given is 34.5%. The rest is influenced by other factors outside this research. This research aims to determine the influence of marketing communications and consumer loyalty towards the decision to buy products at PT Kingled Indonesia. The data collection method uses a questionnaire. The questionnaire has been tested
PENGARUH KOMUNIKASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT. EWAY ALLIANCE INDONESIA Robin, Robin; Devi, Devi; Jessica, Jessica
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.4000

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Komunikasi Dan Motivasi Terhadap Kinerja Karyawan Pada PT. Eway Alliance Indonesia. Penelitian ini menggunakan jenis data kuantitatif dan sampel penelitian sebanyak 50 sampel dan menggunakan sampel jenuh. Sampel jenuh adalah teknik penentuan sampel bila semua anggota populasi digunakan sebagai sampel. Hasil penelitian secara parsial menunjukan bahwa komunikasi (X1) memiliki thitung (4.255) > ttabel (2,011) dengan tingkat signifikan 0,000 < 0,05 sehingga dapat disimpulkan bahwa terdapat pengaruh positif yang signifikan secara parsial antara komunikasi terhadap kinerja karyawan pada PT. Eway Alliance Indonesia. Secara parsial motivasi (X2) terlihat bahwa nilai thitung (5.964) > ttabel (2,011) dengan tingkat signifikan 0,000 < 0,05 sehingga dapat disimpulkan bahwa terdapat pengaruh positif yang signifikan secara parsial antara motivasi terhadap kinerja karyawan pada PT. Eway Alliance Indonesia dan secara simultan komunikasi dan motivasi memiliki nilai Fhitung (92,040) > Ftabel (3,20) dengan signifikansi 0,000 < 0,05 sehingga dapat disimpulkan bahwa terdapat pengaruh yang signifikan antara komunikasi dan motivasi secara simultan terhadap kinerja karyawan pada PT. Eway Alliance Indonesia.
PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK AQUA DI DESA CINTA RAKYAT Tarigan, Feriani Astuti; Robin, Robin; Angeline, Shella
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4031

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh digital marketing dan brand awareness terhadap keputusan pembelian pada produk AQUA di Desa Cinta Rakyat. Metode dalam penelitian ini adalah deskriptif kuantitatif. Karena populasinya tidak diketahui, maka teknik pengambilan sampel yang digunakan adalah rumus Lemeshow. Dapat dijelaskan bahwa perhitungan sampel dengan pendekatan rumus Lemeshow dapat digunakan untuk menghitung jumlah sampel dengan besar populasi yang tidak diketahui. Dengan demikian, jumlah sampel yang digunakan sebanyak 96 responden dan teknik pengambilan sampelnya menggunakan Accidental Sampling dimana responden yang ditemui secara tidak sengaja akan terlebih dahulu dijadikan sampel penelitian. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, digital marketing dan brand awareness berpengaruh signifikan terhadap keputusan pembelian pada produk AQUA di Desa Cinta Rakyat.
Co-Authors Adi Harianto Agusman, Agusman Alvan Juniardi Marpaung Angeline Florencia Angeline, Shella Charles Pramudana Cindy Aurora Colossal, Steffia Tandiana Denni, Denni Desy Angkasa Angkasa Devi Devi Devi Devi, Devi Emily, Emily Eric Gunawan Erika Erika Etin Indrayani Feriani Astuti Tarigan Hendi Hendi Hernawaty Manalu Jesica, Jesica Jessica Jessica Kevin Kevin Kristin Sanjayati Latersia Br Gurusinga Mhd Restu Razaq Razaq Mianda Amoria Br Ginting Br Ginting Monica Halim Muhammad Fathoni Nasib Rusdiana Simamora Silvia Sofyan Silvia Sofyan Silvia Sofyan Siska Siska Sofyan, Silvia Tono Tono Vindica Leslie Viorentina Viorentina Vivy Limiyanty