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All Journal Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Smart BUDGETING : Journal of Business, Management and Accounting Expensive: Jurnal Akuntansi dan Keuangan Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Priviet Social Sciences Journal Jurnal Ilmiah Smart
Yessica Sardina Purba
S.T. Manajemen Bisnis Multi Sarana Manajemen Administrasi Dan Rekayasa Teknologi
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS DETERMINAN PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI MASA PANDEMI COVID-19 PADA PT. SINGA MAS JAYA ABADI MEDAN Purba, Yessica Sardina
Jurnal Manajemen Akuntansi Dan Administrasi Bisnis Vol 6 No 1 (2022): Jurnal Ilmiah SMART
Publisher : Sekolah Tinggi Manajemen Bisnis (STMB) MultiSmart

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62262/jmab.v6i1.274

Abstract

Tujuan penelitian ini adalah untuk menganalisis mengevaluasi dan mengkaji Pengaruh promosi dan kualitas pelayanan terhadap kepuasan konsumen pada PT. Singa Mas Jaya Abadi Medan di masa Pandemi Covid-19. Pada penelitian ini, sampel yang digunakan sebanyak jumlah populasi konsumen PT. Singa Mas Jaya Abadi Medan yang berjumlah 50 orang. Instrumen yang digunakan adalah kuisioner untuk mengumpulkan data dari variable promosi, kualitas pelayanan dan kepuasan konsumen. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, analisis regresi linear berganda, ujihipotesis parsial atau uji t, uji hipotesis simultan atau uji F dan perhitungan koefisiesn determinasi. 1. Promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen, Promosi dan kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap kepuasan konsumen. besarnya koefisien determinasi dapat dilihat dari nilai Adjusted R Square sebesar 0,691 berarti promosi dan kualitas pelayanan dapat menjelaskan kepuasan konsumen sebesar 69,1% dan sisanya 30,9% dipengaruhi oleh variabel lain di luar dari penelitian ini
The effect of competence and discipline on employee performance at PT Lautan Belawan Jaya Hoki, Leony; Purba, Yessica Sardina; Florenza, Viona
Priviet Social Sciences Journal Vol. 4 No. 6 (2024): June 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v4i6.319

Abstract

This research employs a quantitative descriptive approach. The sampling technique utilized non-probability total sampling, incorporating questionnaires, interviews, and observations with a population of 30 employees. Data analysis techniques in- clude tests for validity, reliability, multicollinearity, normality,  heteroscedasticity, t, F, multiple linear regression, and the coefficient of determination (R2). The results reveal that the coefficient of determination (Adjusted R Square) is 0.302, indicating that competence (X1) and discipline (X2) explain 30.2% of employee performance (Y), while the remaining 69.8% is influenced by other variables outside this research, such as work stress, work environment, and communication. Partial test results show that competency influences employee performance with a t-value of 3.253, which is greater than the t-table value of 1.99773, and a significance value  of 0.000, which  is less than 0.05. Discipline also influences employee performance with a t-value of 4.297, which is greater than the t-table value  of 1.99773, and a significance value  of 0.000, which is less than 0.05. The F-value of 15.259 is greater than the F-table value of 3.98, indicating that the competency (X1) and discipline (X2) variables simultaneously influence employee performance (Y) at PT Lautan Belawan Jaya.
Co-Authors Anjela Veronika Florenza, Viona Hendri Rusly Hendy Hendy Hoki, Leony Kelvin Handoko Kezia, Grace Velline Velline Yanti, Feri