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All Journal Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Smart BUDGETING : Journal of Business, Management and Accounting Expensive: Jurnal Akuntansi dan Keuangan Priviet Social Sciences Journal Journal of Innovative and Creativity Jurnal Ilmiah Smart Sinov : Media Informasi Penelitian Kabupaten Semarang
Yessica Sardina Purba
S.T. Manajemen Bisnis Multi Sarana Manajemen Administrasi Dan Rekayasa Teknologi
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The effect of competence and discipline on employee performance at PT Lautan Belawan Jaya Hoki, Leony; Purba, Yessica Sardina; Florenza, Viona
Priviet Social Sciences Journal Vol. 4 No. 6 (2024): June 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v4i6.319

Abstract

This research employs a quantitative descriptive approach. The sampling technique utilized non-probability total sampling, incorporating questionnaires, interviews, and observations with a population of 30 employees. Data analysis techniques in- clude tests for validity, reliability, multicollinearity, normality,  heteroscedasticity, t, F, multiple linear regression, and the coefficient of determination (R2). The results reveal that the coefficient of determination (Adjusted R Square) is 0.302, indicating that competence (X1) and discipline (X2) explain 30.2% of employee performance (Y), while the remaining 69.8% is influenced by other variables outside this research, such as work stress, work environment, and communication. Partial test results show that competency influences employee performance with a t-value of 3.253, which is greater than the t-table value of 1.99773, and a significance value  of 0.000, which  is less than 0.05. Discipline also influences employee performance with a t-value of 4.297, which is greater than the t-table value  of 1.99773, and a significance value  of 0.000, which is less than 0.05. The F-value of 15.259 is greater than the F-table value of 3.98, indicating that the competency (X1) and discipline (X2) variables simultaneously influence employee performance (Y) at PT Lautan Belawan Jaya.
Analisis Strategi Pemasaran Produk UMKM di Kota Pematang Siantar dalam Meningkatkan Daya Saing di Era Digital Yessica Sardina Purba
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2401

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Pematang Siantar dalam upaya meningkatkan daya saing di era digital. Perkembangan teknologi informasi yang pesat telah mendorong perubahan signifikan dalam pola konsumsi dan perilaku pasar, sehingga UMKM dituntut untuk beradaptasi dengan strategi pemasaran yang berbasis digital. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi terhadap beberapa pelaku UMKM yang aktif memanfaatkan media digital. Hasil penelitian menunjukkan bahwa sebagian besar UMKM di Pematang Siantar telah mulai menggunakan platform digital seperti media sosial, marketplace, dan aplikasi pesan instan sebagai sarana promosi dan komunikasi dengan konsumen. Namun, masih terdapat kendala seperti keterbatasan pengetahuan teknologi, minimnya anggaran promosi, serta kurangnya pemanfaatan data konsumen untuk pengambilan keputusan. Strategi pemasaran yang efektif di era digital antara lain mencakup pemanfaatan konten kreatif, interaksi aktif dengan pelanggan, dan analisis data pasar secara berkala. Penelitian ini merekomendasikan perlunya pelatihan digital marketing secara berkelanjutan bagi pelaku UMKM serta dukungan dari pemerintah daerah untuk menciptakan ekosistem pemasaran digital yang inklusif dan kompetitif.
Pengaruh Capital Adequacy Ratio (CAR) Dan Non Performing Loan (NPL) Terhadap Harga Saham Pada Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2017-2021 Yessica Sardina Purba
Media Informasi Penelitian Kabupaten Semarang Vol. 5 No. 1 (2023): Juli : Media Informasi Penelitian Kabupaten Semarang
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sinov.v5i1.566

Abstract

This study aims to detemine the effect of Capital Adequacy Ratio (CAR), and Non Performing Loan (NPL) on stock prices in banking companies listed on the IDX in 2017-2021. This type of research is explanatory research which explains the causal relationship between variables by testing the hypothesis. The sample used in this study amouted to 10 companies with purpose sampling method. This test tool uses software eviews 12. From the result of this study it can be concluded that the Capital Adequacy Ratio (CAR)has no effect on stock prices. Non Performing Loan (NPL) has no effect on stock prices.Simultaneously,Capital Adequacy Ratio (CAR), and Non Performing Loan (NPL) have no effect on stock Prices.Companies should not accumulate too much funds in the CAR, just reserve the minimum according to the RWA (Risk Weighted Assets) set by Bank Indonesia, which is 8%, the rest of the funds can be invested in assets so that the company's wealth will continue to increase and profitability will also increase so that investors more interested in buying shares.In the banking sector, most investors at this time do not really look at the fundamental analysis but at the technical analysis when deciding or buying stocks.
Co-Authors Anjela Veronika Florenza, Viona Hendri Rusly Hendy Hendy Hoki, Leony Kelvin Handoko Kezia, Grace Velline Velline Yanti, Feri