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All Journal Jurnal Audience Jurnal Pengabdian Masyarakat IPTEKS Jurnal Atma Inovasia Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Immanuel Dwi Asmoro Tunggal
Universitas Atma Jaya Yogyakarta
Religion Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH CUSTOMER ENGAGEMENT TERHADAP MINAT MEMBACA SUARA MERDEKA OLEH KOMUNITAS Immanuel Dwi Asmoro Tunggal
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): Agustus 2019
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v2i2.2708

Abstract

AbstrakIndustri media massa, khususnya media cetak kini semakin menghadapi tantangan yangberagam. Tantangan tidak hanya datang dari sesama media cetak, tetapi juga dari jenis mediayang lain. Salah satunya adalah tantangan dari kehadiran media online yang telah mengubahkebiasaan masyarakat dalam menggunakan media. Suara Merdeka sebagai surat kabar tertuadi Jawa Tengah, menjalankan strategi komunikasi dengan komunitas – komunitas yang ada diJawa Tengah. Suara Merdeka berusaha mendekatkan diri dengan komunitas melalui kegiatandengan komunitas secara berkala dan melalui akun instagram. Penelitian ini ditujukan untukmelihat sebarapa jauh pengaruh Customer Engagement terhadap Minat Membaca. Penelitianini menggunakan teori Hierarchy of Effect Model. Sampel yang digunakan adalah 94 orang yangberasal dari 19 komunitas yang berbeda. Hasil dari penelitian ini adalah terdapat hubunganyang positif dan pengaruh yang signifikan antara Customer Engagement terhadap MinatMembaca.Kata kunci: Media Massa, Customer Engagament, Minat MembacaAbstractMass media industry, especially printed media today has to face many threatens, not only fromthe same type of media but also from other types such as online media. As the oldest newspaperin Centra Java which has to face this threatens, Suara Merdeka arranged a communicationstrategy. This communication strategy uses social media such as instagram and some activitiesto embrace communities who live in Central Java, especially in Semarang. These tools was usedfor make a customer engagement with communities. The aim of this research was purposedto see how far the effect of customer engagement on reading interest. This research usesHierarchy of Effect Model. Sample of this research was 94 people who were from 19 differentcommunities. The result of this research that there is a positive relationship and significanteffect between customer engagement on reading interest.Keywords: customer engagement, Reading Interest.
Peningkatan Kapasitas Literasi Media dan Informasi pada Guru SMA Tarakanita Magelang Irene Santika Vidiadari; Immanuel Dwi Asmoro Tunggal; Caecilia Santi Praharsiwi
Jurnal Pengabdian Masyarakat IPTEKS Vol 7, No 2 (2021): JURNAL PENGABDIAN MASYARAKAT IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jpmi.v7i2.5073

Abstract

Perkembangan teknologi komunikasi dan informasi saat ini memberikan kemudahan akses bagi para pengguna sekaligus menyebabkan banjir informasi di media digital sehingga  pengguna kesulitan menyaring informasi, baik informasi yang benar dan hoax, serta  menyaring sumber informasi yang kredibel dan tidak. Masalah ini juga dihadapi oleh para guru SMA yang sedang mendampingi siswanya terkait penggunaan internet.  Hal ini menjadi persoalan di SMA Tarakanita Magelang. Para guru belum  mendapatkan pendampingan seputar akses internet, terutama terkait menyaring informasi dan mengecek kebenaran dan menyaring informasi yang sebaiknya tidak dibagikan di internet. Untuk mengatasi masalah tersebut, maka diadakan pendampingan kepada guru SMA terkait literasi media dan informasi yang dilaksanakan dalam bentuk pemaparan teori dan praktik. Hasil kegiatan menunjukkan dua temuan: (1) perbedaan generasi antara guru dan murid menjadi kunci dari kesenjangan digital di antara mereka. Salah satu kesenjangan yang muncul adalah ketidaktahuan guru untuk mengecek sumber berita di media daring, mengidentifikasi misinformasi, disinformasi dan hoax, memilah jenis-jenis informasi yang akan dikonsumsi, dan menjaga privasi di internet. (2) pelatihan dalam bentuk praktik membantu guru SMA Tarakanita Magelang memanfaatkan internet untuk mendukung pembelajaran daring dan memberikan teladan saat memanfaatkan media sosial. 
The Impact of E-WOM, Accessibility, and Attractiveness on Revisit Intention to Wediombo Beach Yogyakarta: The Mediating Role of Tourist Experience Muhammad Thoyib Amali; Immanuel Dwi Asmoro Tunggal; Alfiatu Rohima
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1463

Abstract

The aim of this research is to examine the influence of electronic word-of-mouth, accessibility, and attractiveness on the intention to revisit Wediombo Beach, as influenced by the tourist experience. This research uses an explanatory quantitative approach with data collected from a survey of 120 respondents who have visited Wediombo Beach. Path analysis, utilizing the SmartPLS program and the Sobel test to measure mediation variables, serves as the analysis technique. Hypothesis testing reveals that electronic word of mouth and attractiveness have a positive and significant influence on revisit intention, with the tourist experience acting as a mediator. The tourist experience also mediates the significant impact of accessibility, despite its negative value, on revisit intention. In regulating the impact of electronic word of mouth, accessibility, and attractiveness on revisit intention, the tourist experience serves as a partial mediating factor. Furthermore, researchers can suggest managerial implications for the Special Region of Yogyakarta Tourism Office and related tourism managers to improve the accessibility factor, which can start with making clear directions and improving the road quality to Wediombo Beach.
Pelatihan Literasi Media Digital dan Public Speaking bagi Komunitas Piwulang Becix Yogyakarta Pupung Arifin; Immanuel Dwi Asmoro Tunggal
Jurnal Atma Inovasia Vol. 6 No. 2 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i2.12795

Abstract

Homeschooling in Indonesia is recognized as an alternative form of education that provides flexibility in the learning process. However, many people still lack a clear understanding of its benefits and challenges, particularly in developing children's practical skills. This community service program aims to develop public speaking and digital media literacy skills among children and adolescents through activities implemented by the Piwulang Becix Community in Yogyakarta. The method used is an interactive approach, including audiovisual media training, social media literacy, and public speaking techniques. Children are introduced to various audiovisual technologies, such as green screens and virtual reality, to stimulate their creativity and engagement in learning. The results of this activity indicate an improvement in children's skills in using digital media more critically and responsibly, as well as increased confidence in speaking in public. However, several challenges are still found, especially anxiety when speaking in front of an audience among some participants. Overall, this program provides a more personal, contextual, and applicable learning experience related to digital media and public speaking. It is expected that this training can serve as adequate initial preparation for children to face the challenges of digital media more wisely and effectively in the future.
Co-Authors Alfiatu Rohima Caecilia Santi Praharsiwi Irene Santika Vidiadari Muhammad Thoyib Amali Pupung Arifin