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All Journal Semiotika: Jurnal Komunikasi JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Jurnal Ekonomi Perusahaan
Siti Meisyaroh
Institut Bisnis Dan Informatika Kwik Kian Gie
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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UTILIZATION OF INSTAGRAM SHOPPING FEATURES AS A MEDIA FOR MARKETING COMMUNICATION FOR ONLINE STORES CARL AND CLAIRE Siti Meisyaroh; Amelia Katherine Surya
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.866

Abstract

The extraordinary growth and development of online business has led to intense business competition. Instagram is one of the social media that is here to offer solutions for business owners and their potential customers by issuing special shopping features. One of the online stores that utilizes the Instagram Shopping feature as a marketing communication media is Carl & Claire. In this study, researcher tried to discover the use of the Instagram Shopping feature as a marketing communication medium for Carl & Claire's online store and also discover the advantages and disadvantages using the 4P marketing mix concept. The 4 concepts included in the 4P marketing mix are: Product, Price, Place, and Promotion. The research method used by the researcher in this study is a qualitative descriptive research method. The data in this study were obtained from primary data and secondary data. The data collection technique that the researcher used was observation, documentation, and interviews with 2 informants, namely Mrs. Nouva Puspita as the CEO & Founder of Carl & Claire and Ms. Kezia Marika Puteri as the Junior Brand Manager of Carl & Claire.
OPINI PELANGGAN TERHADAP KUALITAS, KENYAMANAN FITUR – FITUR PADA MOBIL HONDA JAZZ DI JAKARTA Siti Meisyaroh
Jurnal Manajemen Vol 6 No 2 (2017): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The rapid development of automotive industry in Indonesia to make a tight level of competition, especially in the automobile industry. The car manufacturers continue to push the product. This is evident from the diverse array of brands and types of cars in Indonesia.This study sought to determine what factors are affecting the purchasing decisions of Honda Jazz in Jakarta.Keywords: Quality Of Product, Price, Promotion, Brand Awareness, Purchase Decision
The Role of Parents in Forming The Self- Concept of Children with Special Needs when Interacting in The Community Maria Kezia Vania; Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1035

Abstract

In essence, humans are social beings where they need each other to interact and communicate. This is also needed by children with special needs even though they have significant differences in terms of physical, psychological, cognitive and social which makes it take a longer time and process to understand something and achieve life goals. This research was conducted to determine the role of parents in forming self-concept, providing motivation, and increasing the confidence of children with special needs when interacting in the community. This research was carried out based on social interaction theory as the research basis. When humans interact there is interpersonal communication, namely communication between two or more people directly where the sender and receiver of messages can exchange messages directly. The research subjects were three mothers of children with special needs with mental retardation, namely children who have significantly below average intelligence and behavioral inability to adapt during development. This research method is descriptive qualitative with data collection techniques directed interviews and documentation. Parents admit that educating them requires more patience, process, and time than children in general. The results of the research through interviews show that the role of parents is carried out in a concrete way by encouraging children to want to learn, be independent and interact with others and tell what is good and bad. So it was concluded that the role of parents is very important in forming self-concept, giving motivation and confidence to children with special needs when interacting in the community.
Co-Authors Amelia Katherine Surya Feren Felicia Ilene Marcella Novena Maria Kezia Vania Muhammad Rizky Arbiyanto Tang Natasha Tang Natasha Chrisanti Saputra