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All Journal Semiotika: Jurnal Komunikasi FORUM PAEDAGOGIK JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Jurnal Ekonomi Perusahaan Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Siti Meisyaroh
Institut Bisnis Dan Informatika Kwik Kian Gie
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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UTILIZATION OF INSTAGRAM SHOPPING FEATURES AS A MEDIA FOR MARKETING COMMUNICATION FOR ONLINE STORES CARL AND CLAIRE Siti Meisyaroh; Amelia Katherine Surya
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.866

Abstract

The extraordinary growth and development of online business has led to intense business competition. Instagram is one of the social media that is here to offer solutions for business owners and their potential customers by issuing special shopping features. One of the online stores that utilizes the Instagram Shopping feature as a marketing communication media is Carl & Claire. In this study, researcher tried to discover the use of the Instagram Shopping feature as a marketing communication medium for Carl & Claire's online store and also discover the advantages and disadvantages using the 4P marketing mix concept. The 4 concepts included in the 4P marketing mix are: Product, Price, Place, and Promotion. The research method used by the researcher in this study is a qualitative descriptive research method. The data in this study were obtained from primary data and secondary data. The data collection technique that the researcher used was observation, documentation, and interviews with 2 informants, namely Mrs. Nouva Puspita as the CEO & Founder of Carl & Claire and Ms. Kezia Marika Puteri as the Junior Brand Manager of Carl & Claire.
OPINI PELANGGAN TERHADAP KUALITAS, KENYAMANAN FITUR – FITUR PADA MOBIL HONDA JAZZ DI JAKARTA Siti Meisyaroh
Jurnal Manajemen Vol 6 No 2 (2017): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The rapid development of automotive industry in Indonesia to make a tight level of competition, especially in the automobile industry. The car manufacturers continue to push the product. This is evident from the diverse array of brands and types of cars in Indonesia.This study sought to determine what factors are affecting the purchasing decisions of Honda Jazz in Jakarta.Keywords: Quality Of Product, Price, Promotion, Brand Awareness, Purchase Decision
The Role of Parents in Forming The Self- Concept of Children with Special Needs when Interacting in The Community Maria Kezia Vania; Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1035

Abstract

In essence, humans are social beings where they need each other to interact and communicate. This is also needed by children with special needs even though they have significant differences in terms of physical, psychological, cognitive and social which makes it take a longer time and process to understand something and achieve life goals. This research was conducted to determine the role of parents in forming self-concept, providing motivation, and increasing the confidence of children with special needs when interacting in the community. This research was carried out based on social interaction theory as the research basis. When humans interact there is interpersonal communication, namely communication between two or more people directly where the sender and receiver of messages can exchange messages directly. The research subjects were three mothers of children with special needs with mental retardation, namely children who have significantly below average intelligence and behavioral inability to adapt during development. This research method is descriptive qualitative with data collection techniques directed interviews and documentation. Parents admit that educating them requires more patience, process, and time than children in general. The results of the research through interviews show that the role of parents is carried out in a concrete way by encouraging children to want to learn, be independent and interact with others and tell what is good and bad. So it was concluded that the role of parents is very important in forming self-concept, giving motivation and confidence to children with special needs when interacting in the community.
Pemberdayaan Perempuan melalui Seminar dan Pelatihan Berkebaya sebagai Upaya Penguatan Peran Keluarga dan Pelestarian Budaya Elis Sondang Dasawati; Siti Meisyaroh; Martha Ayerza Esra
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 3 No. 1 (2025): Oktober 2025 - Maret 2026
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v3i1.1949

Abstract

Women's emancipation is a frequently discussed topic today. Women are beginning to appear in all fields of work, from jobs requiring higher education such as engineering, medicine, economics, and piloting, to jobs often held by men because they are considered to require strong physical strength, such as security guards, drivers, and cleaners. Therefore, it is interesting to discuss how women can empower their families, communities, and uphold national culture. This community service activity aims to provide information and knowledge to Pemberdayaan Kesejahteraan Keluarga (PKK) mothers who are interested in gaining insight into the role of women in the family and community in developing and preserving national culture. This training and presentation are part of a community service program for lecturers at the Kwik Kian Gie Institute of Business and Informatics and are conducted in collaboration with the PKK mothers of RW 16 Grand Prima Bintara Bekasi. It is hoped that this activity will not end with today's seminar but will continue in the next seminar
Kegiatan Pengabdian kepada Masyarakat: Edukasi Pemasaran Digital sebagai Upaya Penguatan Jiwa Entrepreneur Deavvy M.R.Y Johassan; Ronnie Sirait; Siti Meisyaroh
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 3 No. 2 (2026): April - September 2026
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v3i2.2208

Abstract

The development of information technology and the internet has changed the way businesses market their products. However, many aspiring entrepreneurs and MSMEs do not yet have adequate knowledge about digital marketing. This lack of understanding has the potential to hinder competitiveness, narrow market reach, and reduce the chances of business sustainability. The objectives of this PkM activity are: (1) Providing a basic understanding of digital marketing, including the concepts of branding, market segmentation, and online promotion strategies, (2) Improving participants' ability to utilize digital platforms, such as social media, marketplaces, and content design applications, (3) Cultivating an entrepreneurial spirit through motivation, case studies, and practical marketing plan preparation, and (4) Encouraging participants to implement digital marketing strategies to increase business added value. This activity integrates two scientific fields, namely informatics and management, to provide comprehensive understanding to participants. In the informatics aspect, participants are introduced to informatics concepts such as Marketing Information Systems, Search Engine Optimization (SEO), Digital Content Creation, Data Analytics, and Social Media Marketing. In the management aspect, participants are invited to understand the importance of the impact on increasing the marketing capacity of MSMEs, but also provide important contributions to the development of management science, especially related to digital marketing models, MSME development strategies, and the implementation of management theory in the context of a technology-based local economy. Digital marketing education not only teaches promotional techniques, but also instills creative, adaptive, and innovative ways of thinking..
COMPETENCY ALIGNMENT AND LECTURER JOB SATISFACTION IN VOCATIONAL HIGHER EDUCATION Arina Luthfini Lubis; Siti Meisyaroh; Novi Hendri Adi; Rahmadi Rahmadi; John Friadi
FORUM PAEDAGOGIK Vol 17, No 1 (2026)
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/paedagogik.v17i1.20131

Abstract

Competency alignment and job placement are important aspects of human resource management in vocational higher education because they influence lecturers’ job satisfaction. This study explores lecturers’ perspectives on competency alignment, job placement, and job satisfaction. A qualitative phenomenological approach was employed. Data were collected through in-depth interviews with ten lecturers who had experience in structural positions and analyzed using the Miles and Huberman model. The findings indicate that not all lecturers perceive their positions as aligned with their competencies. Job placement is generally carried out through direct assignments from institutional leaders and is often viewed as an additional workload because lecturers must continue fulfilling their teaching, research, and community service responsibilities. Changes in structural positions also create perceptions of reduced opportunities for contribution and career uncertainty. The study reveals that lecturers’ job satisfaction is influenced more by competency utilization, opportunities to contribute, and professional recognition than by the existence of a structural position itself. These findings highlight the importance of competency-based job placement and sustainable opportunities for lecturers to contribute to institutional development.
Co-Authors Amelia Katherine Surya Deavvy M.R.Y. Johassan Elis Sondang Dasawati Feren Felicia Ilene John Friadi Lubis, Arina Luthfini Marcella Novena Maria Kezia Vania Martha Ayerza Esra Muhammad Rizky Arbiyanto Novi Hendri Adi Rahmadi Rahmadi Ronnie Sirait Tang Natasha Tang Natasha Chrisanti Saputra