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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Jurnal Ilmiah Kanderang Tingang Edunomics Journal Jurnal Pendidikan Pengabdian Kampus: Jurnal Informasi Kegiatan Pengabdian Pada Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi
Windy Utami Putri
Universitas Palangka Raya
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PELATIHAN PENGELOLAAN KEUANGAN MENGGUNAKAN APLIKASI MANAGER.IO DI DESA KAYU BULAN KABUPATEN KAPUAS Windy Utami Putri; Merisa Oktaria; Fendy Hariatama; Rinto Alexandro; Rofika Sri Wulandari; Mega Agustini
Jurnal Pengabdian Kampus Vol 9 No 2 (2022): Jurnal Pengabdian Kampus
Publisher : LPPM Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52850/jpmupr.v9i2.7500

Abstract

Masyarakat dalam memenuhi kebutuhan hidupnya melakukan aktivitas ekonomi yang memerlukan keahlian tertentu. Salah satunya ketika menjalankan UMKM ataupun organisasi tentu saja pengelolaan keuangan menjadi hal yang sangat penting. Aplikasi Manager.io merupakan salah satu dari kemajuan teknologi yang dapat membantu masyarakat dalam mengelola keuangan. Desa Kayu Bulan merupakan salah satu desa yang berada di wilayah Kecamatan Kapuas Tengah Kabupaten Kapuas yang memiliki luas wilayah 48 km²  dengan jumlah penduduk 1708 jiwa. Desa Kayu Bulan menjadi sasaran pengabdian yang dilakukan karena merupakan salah satu desa di Kecamatan Kapuas Tengah yang memiliki putaran perekonomian yang cukup cepat, memiliki beragam profesi dan jumlah penduduk yang cukup banyak. Sesuai dengan program kerja yang disusun, Desa Kayu Bulan memiliki profesi dan cukup banyak UMKM yang membutuhkan pengelolaan keuangan berbasis teknologi namun memiliki keterbatasan pengetahuan. Pengabdian yang dilakukan di Desa Kayu Bulan adalah meberikan pelatihan tentang penggunaan Aplikasi Manager.io dalam pengelolaan keuangan. Hal ini diharapkan agar masyarakat dapat memiliki keterampilan yang dapat membantu ketika menjalankan profesi maupun ketika menjalankan UMKM.  Masyarakat yang menjalankan UMKM ataupun profesi lainnya menjadi daya tarik bagi tim untuk meningkatkan ekonomi masyarakat melalui pengelolaan keuangan yang tepat dan benar. Tujuan dan manfaat yang ingin dicapai melalui pengabdian ini ialah membentuk individu masyarakat menjadi lebih mandiri dan membantu masyarakat lebih memahami pengelolaan keuangan berbasis teknologi sehingga dapat memiliki keterampilan dalam meningkatkan kesejahteraan.
Analisis Pemasaran Melalui Harga dan Promosi Home Industry Tahu 99 Kennata Arjo Mukti di Kota Palangka Raya Merisa Oktaria; Revnussa Octobery; Windy Utami Putri; Wenny Awalina; Elsa Criscya Monika; Tonich Uda
Edunomics Journal Vol. 4 No. 1 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i1.7949

Abstract

Competition between companies is not only in terms of product types and product quality but from the company's strategy in setting prices and promotions and how to set prices and promotions used so as to increase consumer buying interest. Companies that are able to compete are companies that have a competitive advantage, where the company can carry out pricing and promotion strategies appropriately. Therefore, companies must act quickly and actively in marketing products and setting prices according to products, promotions that can attract consumers. Appropriate pricing and promotion strategies with the aim that consumers do not switch to competing products. The purpose of this study is to describe the pricing and promotion strategy of the Home Industry Tofu 99 Kennata Arjo Mukti in Palangka Raya City. This type of research is qualitative research. This study involved 10 (ten) informants. The data taken in this study is to make observations first, then conduct interviews, and document the data needed, then analyzed qualitatively including data reduction, presenting data, and drawing conclusions. The results showed that: Home Industry tofu 99 Kennata Arjo Mukti set prices based on market prices. The promotion used is by placing a banner in front of the production site, and promotion through word of mouth to another. Home Industry Tofu 99 Kennata Arjo Mukti sets the price according to the quality of the product, which is delicious, does not use preservatives, the ingredients used do not contain harmful ingredients such as formalin and borax. In promoting the information submitted in accordance with the condition of the product being sold. Home Industry Tofu 99 Kennata Arjo Mukti has two types of tofu pieces, namely medium-sized tofu and large-sized tofu with the same taste.
Pengelolaan Sistem Informasi Manajemen Pada Swalayan Indomaret di Jalan Rajawali Kota Palangka Raya Rakhmadi Ilham; Dehen Erang; Windy Utami Putri; Rinto Alexandro
Journal Pendidikan Ilmu Pengetahuan Sosial Vol. 15 No. 1 (2023): Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Vol 15 Nomor 1 Juni 2023
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jpips.v15i1.9476

Abstract

The existence of the modern market has received great attention and welcome from the public, especially the middle to upper economic community due to several things, for example the location is in a strategic place, air conditioned, comfortable, and the promotion of goods offered is cheaper than the price of goods in the market. traditional market. The formulation of the problem in this study is 1) How is the Management of Management Information Systems at Indomaret Supermarkets on Jalan Rajawali Palangkaraya City? 2) What is the role of the management information system at the Indomaret supermarket on Jalan Rajawali, Palangka Raya? 3) What is the role of management information system technology at Indomaret Supermarkets on Jalan Rajawali, Palangka Raya City?. The purpose of this study to identify and describe, namely: 1) Management of the management information system at Indomaret Supermarkets on Jalan Rajawali, Palangka Raya City. 2) The role of management information systems at Indomaret Supermarkets on Jalan Rajawali, Palangka Raya City. 3) The role of management information system technology at Indomaret Supermarkets on Jalan Rajawali, Palangka Raya City. This research was conducted using a qualitative method, an approach that is carried out on all research objects so that the data search process can run easily and according to plan. The location of this research was carried out at Indomaret supermarket on Jalan Rajawali, Palangka Raya city. Sources of research data are primary data sources that are directly given to researchers and source data that are not directly given to researchers, for example through other people or through documents. The data collection procedure is by (1) Observation, (2) Interview, (3) Documentation. Analysis of the data used in this study is a qualitative analysis, namely an analysis that describes what actually happened to the object of research. The results of the study indicate that the management of management information systems must consider the efficiency of the company's data source system in guaranteeing information through the application of management information systems. Research suggestions improve management and management information systems to be more effective and efficient and improve product information.
Analisis SWOT Terhadap Pelaksanaan Strategi Pemasaran Madu Kelulut Pada Kelompok Usaha Desa Petak Puti Fendy Hariatama; Merisa Oktaria; Windy Utami Putri; Rinto Alexandro; Rendy Prayogo; Hendrowanto Nibel
Journal Pendidikan Ilmu Pengetahuan Sosial Vol. 14 No. 1 (2022): Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Vol 14 Nomor 1 Juni 2022
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jpips.v14i1.4742

Abstract

The purpose of this study was to obtain data about the marketing strategy applied by the honey kelulut business group community, to know the implementation of the marketing strategy, to know the results of the SWOT analysis on the implementation of the marketing strategy and to find out the problems faced by the kelulut honey business group community in Petak Puti Village. This study uses a descriptive research method with a qualitative approach or data collection, interviews, observations and documentation. The subject of this research is the community of the honey kelulut business group in Petak Puti Village. The data analysis technique in this study used an interactive qualitative descriptive data analysis model consisting of three concurrent activity lines, namely: data reduction, data presentation, and conclusion drawing. Based on the results of research and interviews, it was shown that at first this kelulut honey bee colony was an aid from the government. How to add a colony apart from government assistance, is also looking for colonies of honey bee kelulut in the forest or breaking up colonies of honey bee kelulut that already exists. In addition to maintaining stup assistance from the government, they also look for kelulut honey bee colonies in the forest around the village and break up existing colonies, so that these colonies can later grow. As well as planting flowers that have enough pollen so that it can increase the productivity of the honey produced. The influencing factors are the cleanliness of the stup, the safety of the stup from rainy or hot weather, and also guarding against nuisance animal attacks. There are two kinds of stup, namely stup made of wood logs taken from the forest which directly have the colony and some are made of boards, the stup is for the transfer of the colony. The post-harvest honey process is filtered into closed jars, allowed to stand for 2-3 days to reduce foam at the time of harvest, then poured into packaged bottles. The group entrusts the marketing of honey to the assistants, so that the assistants who market to the City of Palangka Raya and its surroundings go through agents/collectors in that city
Analisis SWOT Pada Pemasaran Batik Benang Bintik Lestari Indah Palangka Raya Rinto Alexandro; Windy Utami Putri; Yanti Nurmawati
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24689

Abstract

This research uses a qualitative approach with a descriptive method, which is the research in question to gather information about the status of existing symptoms, namely the status of a symptom as it is at the time of research. The research aims to determine the right strengths, weaknesses, opportunities, threats and strategies to apply to Lestari Indah. The results of this research show that the strength owned by Lestari Indah yarn Batik is always maintain quality products and high quality but with an affordable price, Batik motifs and colors are varied and with a sprightly understand the wishes of consumers to the product. The strategic location also becomes the strength of Lestari Indah. The weakness in sustainable freckle yarn Batik is the limited number of employees, the risk of decreasing revenue and high distribution cost rates. Batik Freckles Lestari Indah has the opportunity of increasing community income, the ability to capture market share, the presence of corporate cooperation with consumers, positive response of consumers to the existence of the company. The threat to the beautiful sustainable yarn spots Batik is the large number of competitors and high risk of business. A precise strategy that can be used Lestari Indah is an aggressive growth strategy with market penetration.
Co-Authors Agus Rahmadinor Bella Nova Dhira Dedy Dwi Ervansyah Dehen Erang Elsa Criscya Monika Fendy Hariatama Hendrowanto Nibel Mega Agustini Meli Wulandari Merisa Oktaria Nadia Nor Eka Wulandari Nonsihai Nonsihai Nonsihai Nonsihai Rakhmadi Ilham Rendy Prayogo Revnussa Octobery Rinto Alexandro Rofika Sri Wulandari Sundari Sundari Susan Daniel Susi Sukarningsi Susi Sukarningsi Tonich Uda Tonich Uda Wenny Awalina Yanti Nurmawati