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All Journal RETORIKA: Jurnal Ilmu Bahasa Kulturistik : Jurnal Bahasa dan Budaya Linguistic Community Services Journal Postgraduated Community Service Journal
Sujaya Nyoman
Universitas Warmadewa
Humanities Education Languange, Linguistic, Communication & Media Other

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Multimodal Semiotics in Cosmetic Advertisement Ni Putu Meira Purnama Yanti; I Nyoman Sujaya; Mirsa Umiyati
RETORIKA: Jurnal Ilmu Bahasa Vol. 8 No. 2 (2022)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.8.2.2022.173-182

Abstract

This research deals with the elements of multimodal semiotics and the meaning of beauty. The theory used in this research was the multimodal semiotics theory by Kress and Leewuen (2011) in their book entitled Multimodal Discourse Analysis. The method applied in this research was a descriptive qualitative method. Based on data analysis, it was found that cosmetic advertisements have various multimodal semiotics such as verbal, visual, gestural, and audio. Verbal elements in the form of speech and writing which are dominated by declarative sentences. Visual elements refer to female figures in advertisements and other things with certain color. Gesture elements include smiling facial expressions, sparkling eyes, touching skin, and other movements. Audio elements come from bee sound effects, traditional Javanese music sounds, and so on. Meanwhile, the meanings of beauty conveyed through the multimodal semiotic elements refer to the meaning of physical beauty such as olive skin, white skin like jicama fruit, thick and beautiful hair, stormy hair, and graceful attitude.
Persona Deixis in the Balinese Script Dialogue "Bogolan" by A. Wiyat S. Ardhi A.A.I. Mas Trisnamayuni; I Nyoman Kadana; I Nyoman Sujaya
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 1 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.1.2025.343-355

Abstract

This research aims to describe the use of personal pronouns in the Balinese language, referred to as persona deixis expressions, especially in a dialogue context. The data for this research was extracted from written sources consisting of books containing four script titles. The data collection process utilized literature review and observation methods, along with note-taking techniques. The analysis employed the matching and distribution method with direct element division and determinant element separation techniques. The results of the analysis are presented in descriptive form and tables. The findings of this study outline the three forms of persona deixis, namely first-person deixis, second-person deixis, and third-person deixis. Each deixis expression was analyzed based on its meaning and reference according to the context found in the dialogue. With the presence of diverse language levels in Balinese, this research also analyzes the factors influencing the language levels used in a dialogue.
CHANGES OF VIEWPOINTS IN INDONESIAN-ENGLISH TRANSLATION Susini Made; Sujaya Nyoman
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 5 No. 2 (2021): Juli 2021
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.5.2.3358

Abstract

This study concerns with translation which involves languages that have different linguistic and cultural systems. When a source and target language do not have the same system of language and culture, to some extent, equivalence cannot be directly achieved. By deploying Vinay & Darbelnet’s Modulation (1995) and House’s translation equivalence (2015), this study is to reveal the changes of point of view the translators did in translating texts from Indonesian into English. The data sources of this present study include Indonesian novels and short stories loaded with culture and their English translations. The analysis revealed that to create adequate target texts, the translators changed their points of view through some conditions. The changes include: a) negation of opposite; b) part for the whole; c) abstract for concrete; d) cause for effect; e) active for passive; f) space for time; g) change of symbols; and h) intervals and limits. Changing point of view becomes cultural bridge in the translation which involves languages with different culture.
Pelatihan Bahasa Inggris Komunikatif dalam Rangka Pengembangan Pura Dalem Ped sebagai Objek Wisata Religi I Ketut Subagia; Nyoman Sujaya; A. A. Inten Mayuni; Ni Nyoman Kertiasih
Linguistic Community Services Journal Vol. 6 No. 1 (2025)
Publisher : Warmadewa Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/licosjournal.6.1.2025.15-18

Abstract

Pengabdian ini bertujuan untuk memberdayakan pecalang di Pura Dalem Ped melalui pelatihan bahasa Inggris komunikatif guna mendukung mereka dalam melayani pengunjung mancanegara serta menjaga ketertiban dan kesucian pura sebagai objek wisata religi. Metode yang diterapkan meliputi observasi, pelatihan interaktif, simulasi, dan evaluasi. Hasil pelatihan menunjukkan peningkatan pemahaman mitra terhadap pola-pola dasar komunikasi dalam bahasa Inggris, yang mendukung tugas mereka di lingkungan wisata internasional. Meski pelatihan berjalan lancar, penguasaan bahasa Inggris memerlukan praktik berkelanjutan. Pelatihan semacam ini diharapkan memberikan manfaat bagi mitra, pengembangan Pura Dalem Ped, dan peningkatan reputasi Universitas Warmadewa dalam pengabdian masyarakat
Pembahasaan Pada Signboard di Pura Dalem Ped Nusa Penida, Klungkung, Bali Nyoman Sujaya; Anak Agung Inten Mayuni; Made Detrichyeni Winaya
Postgraduated Community Service Journal Vol. 4 No. 2 (2023)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pcsj.4.2.2023.56-62

Abstract

This article talks about wording the rules in signboard installed in Dalem Ped Temple Nusa Penida Bali when doing social work. It focuses on translating the rules from Balinese into Indonesian and English. Besides, the social work also gave mentoring and lectures about communicative English functions to the staff of Pura Dalem Ped temple. Using the descriptive analysis and observation and interview techniques it can be explained that translation involves culture, context and situation. To have a good translation a translator should be good at both source and target language text. Translation deals with expressing the source language message into target language text. It is the meaning that should be transferred or informed. Since every language has its own form and meaning, there must be shift in everyone’s translation. There is no formal correspondence in translating the source language text into the target language. Dealing with the translation of the languages displayed in the signboard, it could be explained that the translation of the text in the signboard was accurate, readable and acceptable.
UNWAR Tingkatkan Bahasa Inggris Surat-Menyurat Karyawan Hotel Sthala Ubud Made Susini; Nyoman Sujaya; Ni Ketut Sukiani; Made Detrichyeni
Postgraduated Community Service Journal Vol. 5 No. 2 (2024)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pcsj.5.2.2024.76-80

Abstract

This article deals with Community Service with the scheme Community-Based Empowerment conducted by the service team from Faculty of letters Warmadewa University. The service partner was the staff of Sthala hotel, Ubud Bali. The focus of this community service was about English language training for correspondence. The method applied includes observation, identifying problem, lectures, mentoring, discussions and evaluation. After the service was carried out, it could be explained that the community service could run well. The staff of the hotel have been able to understand what correspondence is. They have been able to improve their skills in English grammar. Partners are also able to use formal English in correspondence. Partners have also been able to implement the 7 Cs: real, concise, concrete, correct, coherent, complete, and courteous in writing formal letters.
Pelatihan Bahasa Inggris Komunikatif Dalam Rangka Pengembangan Pura Dalem Ped Sebagai Objek Wisata Religi I Ketut Subagia; Nyoman Sujaya; Anak Agung Inten Mayuni; Ni Nyoman Kertiasih
Postgraduated Community Service Journal Vol. 6 No. 1 (2025)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pcsj.6.1.2025.8-11

Abstract

This community service empowers the community in the field of communicative English knowledge. The target is pecalangs (the security) who work for the Dalem Ped temple. The service which gives training about communicative English aims at optimizing the pecalang's ability to communicate using English. This is necessary to be done so that the pecalang at the Dalem Ped temple are able to serve and supervise visitors who come not only from Bali and outside Bali but also from abroad so that service to visitors and order in maintaining the sanctity of the temple can be handled. The methods applied include direct observation, recording problems faced by partners, preparing modules and books, giving lectures, mentoring, simulations and evaluations. To increase understanding, the service team has also donated the book "English for Guides" written by the service team. Good communication, friendliness and enthusiasm of the partners in participating in the training made the training run well. The material could be delivered well and they already understand the basics of learning communicative English. They already understand simple English sentence patterns which are very effective for mastering English quickly. However, studying English requires high intensity because mastering English does not only require knowledge but also skills. Therefore, training like this needs to be carried out repeatedly. However, the service team remains optimistic and hopes that this training will be beneficial for both partners and the service team and the Warmadewa University institution.
Co-Authors A. A. Inten Mayuni Anak Agung Inten Mayuni Detrichyeni Winaya, Made I Ketut Subagia I Nyoman Kadana Made Detrichyeni Mirsa Umiyati Ni Nyoman Kertiasih Ni Putu Meira Purnama Yanti Sukiani, Ni Ketut Susini, Made Trisnamayuni , A. A. Istri Mas