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Lovecake's Marketing Strategy Bengkulu City Cecilia Sondang Aprilia; Oni Yulianti; Ida Ayu Made Er Meytha Gayatri
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 2 (2021): APRIL
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to see how Lovecake’s strategy of Bengkulu City and the fears, weaknesses, opportunities and threats that will occur in the future in increasing sales. This study used SWOT analysis method by selecting consumers who come as the respondents. LoveCake's was founded in 2016 located on Jalan Dempo Raya No.5 Kebun Tebeng. Based on the research sequence, the sample consisted of internal factors, namely 7 people who were the owners and employees of LoveCake's and external factors of 35 people who were the consumers. Based on the SWOT analysis, it is known that LoveCake’s of Bengkulu City has a strength value of 33.6, weaknesses of 4.19. Therefore, the IFAS complementary is 33.6 - 4.19 = 29.41 while the opportunity value is 20.91 and the threat is 8.19. Thereore, the EFAS quadrant is equal to 20.91 - 8.19 = 12.72. Then, it looks like LoveCake’s is at coordinates (29.41 - 12.91) in quadrant (1). This quadrant position is a very profitable position, a field that has opportunities can take full advantage of existing opportunities. LoveCake's is expected to implement a strategy that supports an aggressive growth policy.

Factors Affecting the Performance of State Civil Servants at the Education and Culture Services of Kaur District Hertedy Pratama; Oni Yulianti; Rinto Noviantoro
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.174

The purpose of this research is to find out the factors that influence the performance of State Civil Apparatus employees at the Department of Education and Culture of Kaur Regency. This type of quantitative descriptive research, the sample is the entire population of State Civil Apparatus employees at the Education and Culture Office of Kaur Regency as many as 40 people with 28 male and 12 female compositions. The sampling method is by means of a census. The analytical tool used is multiple linear regression analysis using SPSS. analysis tools. The results of this study are the Individual Variable (X1) partially does not have a significant effect on the performance of State Civil Apparatus employees at the Department of Education and Culture of Kaur Regency with a tcount <t table (-1.406<2,024) or a significant value (0.168>0 0.05) and Psychological Variables (X2) partially have no significant effect on the performance of State Civil Apparatus employees at the Education and Culture Office of Kaur Regency with a value of tcount < t table (1,345 <2,024) or a significant value (0,187> 0.05). For the Organizational variable (X3) partially has a significant effect on the performance of State Civil Apparatus employees at the Department of Education and Culture of Kaur Regency with a value of tcount> t table (9.172> 2,024) or a significant value (0.000<0.05). However, simultaneously, Individual (X1), Psychological (X2) and Organizational (X3) variables together have a significant influence on the performance of State Civil Apparatus employees at the Education and Culture Office of Kaur Regency. F count > F table (31.068 > 2.45 ) or significant value (0.000<0.05).

Effect of Recruitment and Placement on Employee Performance at PT. Wahyu Septyan Bengkulu Ripi Pitriyanti; Oni Yulianti; Nia Indriasari
Jurnal Fokus Manajemen Vol 1 No 2 (2021): November
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

The purpose of this study was to determine the effect of recruitment and job placement on employee performance at PT. Wahyu Septyan Bengkulu. The sample in this study were 84 outsourced employees at PT. Wahyu Septyan Bengkulu. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression indicate that there is a positive influence between recruitment and placement on employee performance at PT. Wahyu Septyan Bengkulu because the direction of the regression has a positive direction, namely Y = 10,471+ 0,316X1 + 0,305X2 + e. Recruitment has a significant effect on employee performance at PT. Wahyu Septyan Bengkulu, because the significant value of 0.000 is smaller than 0.05. This means that the increasing attention to recruitment will increase the performance of employees of PT. Wahyu Septyan Bengkulu. This illustrates that with good recruitment between employees and leaders and between employees and other employees, performance can be improved. Placement has a significant effect on employee performance at PT. Wahyu Septyan Bengkulu because the significant value of 0.002 is smaller than 0.05. This illustrates that the more precise the placement of employees, the performance will also increase. Recruitment and placement have a significant effect together on employee performance at PT. Wahyu Septyan Bengkulu, thus the initial hypothesis proposed is proven (Ha is accepted). That is, there is a significant influence between recruitment and placement on performance together. The coefficient of determination of R square is 0.304. This means that recruitment and placement affect performance by 30.4% while the rest (100-30.4% = 43.3%) is influenced by other causal factors not examined in this study.

The Effect of Price and Design of Honda Beat Motorcycle Products on Purchase Decisions at Honda Dealers PT. PAS Sudirman, Bengkulu City Ditantio Pramana; Oni Yulianti; Zahra Indah Ferina
Journal of Indonesian Management (JIM) Vol. 1 No. 1 (2021): March
Publisher : Penerbit ADM Bengkulu

This study aims to determine the effect of price (X1), product design (X2) Honda Beat motorcycles on purchasing decisions (Y) at Honda Dealer PT. PAS Sudirman Bengkulu City. This type of research is descriptive quantitative research, using Random Sampling technique. The data analysis techniques used are Normalization Test, Validity Test, Multicorlinearity Test, Reliability Test, T Test, F test, Multiple Linear Regression, Multiple Correlation Analysis (R), Determination Analysis (R2), using the SPSS program for windows 23.00 . The number of samples is 75 respondents. The results show that it is known from the multiple linear regression equation, Y = 29.391 + 0.083 (X1) + 0.396 (X2) where Y is the purchase decision, the beta coefficient (B) is 29.391, which means that if there are no price and product design variables, the decision purchases amounted to 29,391. The regression coefficient for the price variable (X1) is 0.083, meaning that if the product design has a fixed value and the price increases by 1, the purchase decision will increase by 0.083. The coefficient is positive, meaning that there is a positive relationship between price and purchase decisions, the higher the store price, the higher the purchase decision. The value of the product design coefficient (X2) is 0.396, which means that if the other independent variable (price) remains constant and the product design increases by 1%, the purchase decision (Y) will increase by 0.396. The positive coefficient means that there is a positive relationship between product design and purchase decisions, the better the product design, the greater the chances of consumers in deciding to buy/shop..

Analysis of Performance Measurement with the Balanced Score Card Approach at the Regional Water Company (PDAM) Tirta Dharma Bengkulu City Echa Gunawan; Oni Yulianti; Wagini Wagini
Journal of Indonesian Management (JIM) Vol. 1 No. 2 (2021): June
Publisher : Penerbit ADM Bengkulu

This study aims to conduct and see the overall organizational picture of the Bengkulu City Water Supply Company (PDAM) performance appraisal using the Balanced Scorecard approach. seen from four perspectives, namely: financial perspective, customer perspective, internal business perspective, and learning and growth perspective. From the results of research on the Performance Measurement of Regional Drinking Water Companies (PDAMs) Bengkulu City using the Balanced Scorecard approach from a financial perspective through current ratios, profit margins, operation ratios, return on investment shows that the company's financial performance is in good condition. For performance measurement based on customer perspective from customer acquistion, customer retention, customer satisfaction, customer satisfaction can be said to be good. Furthermore, the relationship / coleration of performance based on the perspective of internal business processes on the variables of motivation, alignment power, has a level of influence of 50.9% with a significance level of <5% or 0%, but for trainings it has a significance level of below 5% or equal to 0%. Whereas for performance based on the perspective of learning and growth on employee satisfaction, employee retention, productivity makes a positive contribution to the improvement of the company's economy.

The Effect of Motivation and Human Resources Development on Employee Performance at Dukcapil Agency of Central Bengkulu Regency Oni Susanti; Oni Yulianti; Nurzam Nurzam
Journal of Indonesian Management (JIM) Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit ADM Bengkulu

The purpose of the study was to determine the effect of motivation and Human Resource Development together on the performance of employees at the Dukcapil Agency of Central Bengkulu Regency. The sample in this study was 42 employees. The data collection method used a questionnaire and the analytical method used was Spearman rank correlation and hypothesis testing. Motivation has a strong influence on employee performance at the Dukcapil Agency of Central Bengkulu Regency with a correlation value of 0.754, it means that the higher the motivation, the higher the level of employee performance at the Dukcapil Agency. This result is strengthened by the results of hypothesis testing that tcount is greater than ttable (7.264 > 1.683). Thus the results of the hypothesis are H01 is rejected and Ha1 is accepted. This means that motivation has a significant influence on employee performance at Dukcapil Agency. HR development has a strong influence on employee performance with a correlation value of 0.662, it means that the higher the level of HR development, the higher the level of employee performance. These results are reinforced by the results of hypothesis testing that tcount is greater than ttable (5,585>1,683). Thus the results of the hypothesis are H02 is rejected and Ha2 is accepted. This means that the development of human resources has a significant influence on the performance of employees at the Dukcapil Agency of Central Bengkulu Regency.

Effect of Recruitment and Placement on Employee Performance at PT. Revelation of Septyan Bengkulu Ripi Pitriyanti; Oni Yulianti; Nia Indriasari
Journal of Indonesian Management (JIM) Vol. 1 No. 4 (2021): December
Publisher : Penerbit ADM Bengkulu

The purpose of this study was to determine the effect of recruitment and job placement on employee performance at PT. Wahyu Septyan Bengkulu. The sample in this study were 84 outsourced employees at PT. Wahyu Septyan Bengkulu. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression indicate that there is a positive influence between recruitment and placement on employee performance at PT. Wahyu Septyan Bengkulu because the direction of the regression has a positive direction, namely Y = 10,471+ 0,316X1 + 0,305X2 + e. Recruitment has a significant effect on employee performance at PT. Wahyu Septyan Bengkulu, because the significant value of 0.000 is smaller than 0.05. This means that the increasing attention to recruitment will increase the performance of employees of PT. Wahyu Septyan Bengkulu. This illustrates that with good recruitment between employees and leaders and between employees and other employees, performance can be improved. Placement has a significant effect on employee performance at PT. Wahyu Septyan Bengkulu because the significant value of 0.002 is smaller than 0.05. This illustrates that the more precise the placement of employees, the performance will also increase. Recruitment and placement have a significant effect together on employee performance at PT. Wahyu Septyan Bengkulu, thus the initial hypothesis proposed is proven (Ha is accepted). That is, there is a significant influence between recruitment and placement on performance together. The coefficient of determination of R square is 0.304. This means that recruitment and placement affect performance by 30.4% while the rest (100-30.4% = 43.3%) is influenced by other causal factors not examined in this study.

The Effect of Information Technology and Understanding of Government Accounting Standards on the Quality of Financial Reports at the Marine and Fishery Services Bengkulu Province Tia Suriyenti Putri; Oni Yulianti; Herlin Herlin
Journal of Indonesian Management (JIM) Vol. 1 No. 4 (2021): December
Publisher : Penerbit ADM Bengkulu

The purpose of this study was to examine the effect of information technology and understanding of Government Accounting Standards on the quality of financial reports at the Bengkulu Province Marine and Fisheries Service. The sampling procedure used in this study is non-probability with purposive sampling technique, namely employees related to financial statements. Based on these criteria, the sample in this study was 30 employees at the Bengkulu Province Marine and Fisheries Service. Data collection methods using questionnaires and data analysis used is multiple linear regression, coefficient of determination and hypothesis testing. The regression results show a positive influence between information technology and understanding of Government Accounting Standards on the quality of financial reports at the Bengkulu Province Marine and Fisheries Service because the regression direction has a positive direction, namely Y = 2.062 + 0.436X1 + 0.670X2 + 5,504. Information technology has a significant effect on the quality of financial reports at the Bengkulu Province Marine and Fisheries Service, because the significant value of 0.005 is smaller than 0.05. Understanding of Government Accounting Standards has a significant influence on the quality of financial reports at the Bengkulu Province Marine and Fisheries Service because the significant value of 0.000 is smaller than 0.05. Information technology and understanding of Government Accounting Standards jointly have a significant effect on the quality of financial reports at the Bengkulu Province Marine and Fisheries Service because the significant value of 0.000 is smaller than 0.05. The coefficient of determination of R square is 0.603. This means that information technology and understanding of Government Accounting Standards affect the quality of financial reports by 60.3% while the rest (100-60.3% = 43.3%) is influenced by other causal factors not examined in this study..

Analysis of Raw Material Inventory Control in the Mas Min Mie Pangsit Business in Tebeng, Bengkulu City Try Saputra; Oni Yulianti; Ermy Wijaya
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 1 (2021): JUNI
Publisher : Penerbit ADM Bengkulu

The objective of the Economic Order Quantiity (EOQ) method in the Mie Pangsit Mas Min in Tebeng, Bengkulu City is to answer how to determine the right amount of inventory in the company so that the smooth production process is guaranteed without increasing storage costs and ordering costs. Data collection methods used in this study are EOQ (Economic Order Quantity), which is an analysis based on the calculation of the EOQ method as a basis or reference for determining the quantity of economical raw material orders. The result of this research is that according to company policy, the average purchase of wheat flour is 575 kg, while according to the EOQ method, the optimal purchase amount of starch is 158.1 kg. According to company policy the total inventory cost is Rp. 5,837,625, whereas calculated according to the EOQ method the total cost of inventory is Rp. 2,416,117. The frequency of the company's previous orders is 2 times the order in 6 months, whereas it is calculated by the EOQ method the more efficient ordering is 6 times the order in 6 months. The amount of safety stock required by Mas Min's dumpling noodle business is 158.1 kg. The re-order point that must be done by Mas Min's dumpling noodle business according to the EOQ method is when the raw materials are only 170,736 kg.

Factors Affecting Purchase Decisions at the Equator Store Bengkulu City Nurjana Nurjana; Oni Yulianti; Ermy Wijaya
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2843

The purpose of this study was to determine the effect of location, image, price, service quality and product quality on purchasing decisions at the Equator Shop in Bengkulu City. The type of research used is a quantitative approach. The data analysis method used is multiple linear regression. The results of our study accept the hypothesis that there is a significant influence between the variables Location (X1), Image (X2), Price (X3), Quality of Service (X4) on Purchase Decisions (Y). It is known that the simultaneous test results show that the value of Fcount > Ftable is 12.877 > 2.22. When tested individually, all independent variables (Location, Image, Price, Quality of Service affect the Purchase Decision (Y).

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