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Pengaruh Kualitas Produk terhadap Keputusan Pembelian Handphone Merek Oppo di Tanjung Jabung Barat Jambi Riko Mappadeceng
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12, No 2 (2021): November
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v12i2.263

The nature of consumers who are more careful in choosing and buying a product shows that the products offered by a company may not necessarily meet the needs and desires of its consumers. Product quality is a potential strategic weapon to beat competitors. So only companies with the best product quality will grow rapidly, and in the long run these companies will be more successful than other companies. The research method used in this research is descriptive and quantitative methods. With a population of students at SMA Negeri 9 Tanjung Jabung Barat Jambi Province and a sample of 83 students.Based on the results of the study, it was obtained that the product quality based on the average overall score was included in the good category. Students choose Oppo cellphones becauseproduct technology compared to other products is very good, but for the design and product variants compared to other products it is not very good. Then regarding purchasing decisions, according to respondents, the ease of obtaining information about the products purchased is very good. While individual interest in following technological developments is included in the good category. The results obtained indicate that there is a significant positive effect between product quality on the purchase decision of Oppo Mobile at SMA Negeri 9 Tanjung Jabung Barat.

Pengaruh Citra Merek terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Arthess PT. Lingga Harapan Jambi (Studi Kasus Di Kelurahan Tanjung Pinang Jambi Timur) Riko Mappadeceng; Nur Fhaikhoh
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13, No 1 (2022): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v13i1.296

PT. Lingga Harapan Jambi is a company engaged in bottled drinking water. PT. Lingga Harapan produces two well-known brands, namely Arthess and Citra which have been labeled Halal MUI and have been registered with SNI and BPOM. The research methodology used is, the research uses a design using descriptive methods and quantitative methodes. The population in this study is the community in Tanjung Pinang Village, Jambi Timur, based on the survey results it is known that the number of people in Tanjung Pinang Jambi Timur Village is 13,209 population. Which consists of 6,703 men and 6,506 women. Simple regression analysis, hypothesis testing so that the determinant coefficient and t test. The object of this research is the community in Tanjung Pinang Village, Jambi Timur. Based on the results of the coefficient of determination, it can be seen that brand image has an influence on purchasing decisions of 65.7% while the remaining 34.3% is influenced by other variables not examined. Based on the results of the t-test regression, it can be seen that the t-count value 13,709 > 1,984 t table, which means that brand image has a positive and significant effect on purchasing decisions.

Analisis Bauran Promosi Terhadap Keputusan Pembelian Pada Pusat Oleh-Oleh Khas Jambi (Studi Kasus Outlet Temphoyac) Riko Mappadeceng; Muhammad Amali
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11, No 2 (2020): November
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v11i2.199

This research aims to identify marketing mix factors and find out the current promotional strategy of Temphoyac Outlets, Identify influential factors in, develop a Temphoyac Outlet promotion strategy and Analyze more appropriate promotional strategies for Temphoyac Outlets and provide appropriate alternative recommendations for Temphoyac Outlets. This research activity is limited by the field of promotion. This research looks at the company's side, how the company executes its promotional strategy, and discusses the selection of the most effective promotional programs that can be considered based on the factors that influence the selection of promotional programs that can be found from interview results and questionnaires. The respondents selected are parties involved in the promotion activities of Temphoyac Outlets and consumers in Temphoyac Outlets, This study was analyzed using multiple linear regressions.with results Y = 6,906 + 0.515 , marketing mix factors consisting of product quality, promotion and distribution channels, each had a significant positive influence, and together had a positive and significant influence on the purchasing behavior of a product/item.

Pengaruh People dan Physical Evidence terhadap Kepuasan Pasien Rawat Inap pada RSUD Ahmad Ripin Muaro Jambi Riko Mappadeceng; Fadil Iskandar; Delia Rustiela
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13, No 2 (2022): November
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v13i2.327

Hospitals have a very strategic role in the effort to accelerate the improvement of human health status. Health problems have become a basic need for the community, several empirical studies on people's satisfaction and physical evidence give inconsistent results where some studies show that people and physical evidence have no significant effect on satisfaction, but on the other hand there are also studies that show different things. Based on this explanation, the researcher is interested in submitting the research title "the influence of people and physical evidence on the satisfaction of inpatients at the Ahmad Ripin Hospital, Kab. Muaro Jambi. The purpose of this study was to determine the effect of people and physical evidence on inpatient satisfaction at Ahmad Ripin Hospital, Muaro Jambi Regency. The object of this study was hospitalized patients, while the variables studied were related to the community and physical evidence of patient satisfaction. The population in this study were inpatients at RSUD Ahmad Ripin Kab. Muaro Jambi with a total sample of 89 people. The data analysis technique used is multiple linear regression, classical assumption test and hypothesis testing.The results showed that people did not have a significant positive effect on satisfaction at Ahmad Ripin Hospital, Muaro Jambi Regency, while physical evidence had a significant positive effect on satisfaction at Ahmad Ripin Hospital, Muaro Jambi Regency.

Pengaruh Promosi terhadap Keputusan Menggunakan Grabfood (Studi Kasus pada Mahasiswa Universitas Batanghari) Riko Mappadeceng; Pupu Sopini; David Gionola
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14, No 1 (2023): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v14i1.365

In an effort to influence the market to make purchasing decisions, promotional activities (promotional mix) are a better strategy combination, and are entirely planned to achieve sales objectives. Promotion is a form of direct persuasion through the use of various incentives that can be arranged to stimulate immediate purchase or increase the number of goods or use of services by customers or consumers. The research method used in this research is descriptive and quantitative methods. The student population is all Unbari University students, totaling 4,888 people and a sample of 98 people. Based on the results of the research, an overview of promotions, including gifts given, gets the attention or interest of consumers, meaning that sales promotions in the form of gifts are important and one of the things that can influence the decision to use GrabFood. At GrabFood, these prizes can be in the form of promo vouchers and so on. As for the description of the decision to use GrabFood, consumers are interested in buying back in the future which is included in the individual commitment indicator. Furthermore, the results of the study indicate that the results of the t test produce a significance value of 0.000. The coefficient of determination test obtains an Adjusted R Square value of and the results of a simple regression test produce the following regression equation: Y = 23,492 + 0,313 X So it can be concluded that the results obtained indicate that the promotion of GrabFood has a significant positive influence on the decision to use GrabFood for students at Batanghari University Jambi.

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