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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Tabungan Unit Usaha Syariah Bank Jambi Susilawati Susilawati; Pupu Sopini
J-MAS (Jurnal Manajemen dan Sains) Vol 6, No 2 (2021): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v6i2.303

The purpose of this study is to analyze the quality of service and satisfaction levels of savings customers of Bank Jambi's Sharia Business Unit and analyze the effect of service quality on the satisfaction of savings customers of Bank Jambi's Sharia Business Unit both simultaneously and partially. The selection of Bank Jambi Sharia Business Unit as an object of research because Bank Jambi is a regional bank that should host in its own area, but in its business operations must still prioritize service to customers in the face of many competitors in Jambi City, including Islamic banking. The research method used is a quantitative descriptive anaisis with a population of all savings customers of Bank Jambi's Sharia Business Unit in 2020 which amounted to 23,220 accounts (people). The sample withdrawal method uses the Slovin Formula with the results of calculations as many as 100 respondents. Based on the results of primary data research for service quality free variables, service quality variables produced the highest score on compliance variables of 449.5. This shows that the management of Bank Jambi's Sharia Business Unit is able to meet Islamic law and operate under the principles of Islamic economics and banking in serving its customers. While the lowest score of 419.25 is in the Reliability variable, but this score is still in the scale range with a very good category. As for the customer satisfaction variable, the average score of 442.75 from the respondents' responses with categories was very satisfied. Based on the results of the hypothesis test, from the results of data processing it is known that sig value. 0.000 < 0.05 (significance level) which means that simultaneously the free variable has a significant effect on customer satisfaction of Bank Jambi's Sharia Business Unit. The regression coefficient value of the six free variables used is known that the empathy variable has the largest regression coefficient which is 0.335. This shows that the empathy variable has the most influence on customer satisfaction savings of Bank Jambi's Sharia Business Unit. While the physical proof variable has the smallest regression coefficient of - 0.128. This means that physical facilities are not the dominant factor in determining the level of customer satisfaction in using banking services at Bank Jambi's Sharia Business Unit.

Persepsi Konsumen terhadap Kualitas Pelayanan di My Beauty Spa Jambi Pupu Sopini
J-MAS (Jurnal Manajemen dan Sains) Vol 3, No 1 (2018): April
Publisher : Universitas Batanghari

This research aims to know the consumer's perception of the quality of service at My Beauty Spa Jambi. A good quality of service will improve the quality of a company in the eyes of consumers. When the quality provided is in compliance with the wishes and expectations of consumers then this will increase the level of consumer satisfaction toward services. The methods used are ex post facto research. that is examining the events that have happened and then meruntut into the back to find out the factors that can lead to the onset of an event. The results showed consumers ' perception of the quality of service at My Baeuty Spa overall are on a very good category with an average score of 430.2, meaning that the dimension of responsiveness, assurance and empathy are each giving a score an average of 441, 455.25 and 475, with 72 categories very well. While the dimensions of the intangibles and the reliability of each of the stated score average is 380 and 399 respondents said criteria, that is good for the dimension. These dimensions will affect on the level of customer satisfaction in My Beauty Spa, the more satisfied consumers in the given service it will increase the number of customers. Keywords: Consumer perceptions of service quality,

ANALISIS SUMBER DAN PENGGUNAAN MODAL KERJA PADA MINI MARKET PELANGI JAMBI Pupu Sopini; Chairani Yuli Trifani
Ekonomis: Journal of Economics and Business Vol 1, No 1 (2017): September
Publisher : Universitas Batanghari Jambi

The working capital having nature of flexible, big or small working capital can be added or reduced in accordance with need company. Control working capital that will exactly ensure of continuity the operations firm efficien and economical. The objective of analyze sources and use working capital to how working capital used. Research objectives: 1) to know the sources and the use of capital work At Mini Market Pelangi Period 2012-2016. 2) to analyze the use of capital work At Mini Market Pelangi Period 2012-2016was accurate. The data be used based on secondary data Mini Market Pelangi Period 2012–2016. The method of analysis the data used descriptive quantitative by means analysis trend horizontal and analysis change working capital. The results of the study sources and use of working capital at Mini Market Pelangi Period 2012-2016, others 1) Period 2012-2013 increased by 25,08 percent indicated excess working capital 2013 of Rp. 106.897.235,-. 2) Period 2013-2014 increased by 96,06 percent indicated excess working capital 2014 of Rp. 306.741.930,-. 3) Period 2014-2015 decreased by 1.513,66 percent indicated indicated working capital 2014 of Rp. 190.648.412,-. 4) Period 2015-2016 increased by 124,65 percent indicated excess working capital 2016 of Rp. 253.348.728,-. The use of capital work at Mini Market Pelangi Period 2012-2016, others: 1) use of working capital the period 2012-2013 was accurate. 2) use of working capital the period 2013-2014 was accurate. 3) use of working capital the period 2014-2015 was inaccurate. 4) use of working capital the period 2015-2016 was accurate.Keyword : Source Working Capital, Use Working Capital.

PENGARUH LABA AKUNTANSI DAN ARUS KAS TERHADAP RETURN SAHAM Pupu Sopini
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7, No 1 (2016): Mei
Publisher : Universitas Batanghari Jambi

The existence of information accounting profit and cash flow and its components became the main indicators noted investors who will infuse capital in shares. The existence of positive sentiment on investor will make stock prices go up, so it is believed to return shares surged anyway. The purpose of this research is to know the influence of the accounting profit and the total cash flow changes along with its components which include changes in operating cash flow, investment cash flow changes and changes in cash flow partially funding and simultaneous against return of shares.The type of research that is done is causal research, while the sample of this research are companies incorporated in stock LQ45 period 2005-2015. The data used are secondary data analysis using regression models and linear compounds. The results of this study indicate, changes accounting profit (∆ LAK) and changes in total cash flow (∆ TAK) simultaneously and does not give partial influence on stock return. This is because the model return gives only a weak explanation in testing the content of information of accounting data, in addition to basic accrual accounting profit on that doesn't have a better capability in estimating cash flows in the future.Keywords: accounting profit, cash flow, and total return stock.

PENGARUH EARNING PER SHARE (EPS), PRICE EARNING RATIO (PER), DEBT TO ASSET RATIO (DAR) DAN RETURN ON EQUITY (ROE) TERHADAP HARGA SAHAM PADA PT. ASTRA AGRO LESTARI Tbk PERIODE 2006-2015 Ummi Sarliva; Atikah Atikah; Pupu Sopini
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8, No 1 (2017): Mei
Publisher : Universitas Batanghari Jambi

Based on F statiscal test, prove EPS, PER, DAR and ROE simultaneously have the significant effect on the prices of the stock of the sampled PT Astra Agro Lestari Tbk period 2005-2015, but based on the result of the t statistical test, proved that the variable EPS and PER variable partially has significant effect, while the variable DAR and ROE has no effect on the prices of the stock of the sampled PT Astra Agro Lestari Tbk period 2006-2015.Keyword: earning per share, price earning ratio, debt to asset ratio, return on equity

PENGARUH CURRENT RATIO DAN QUICK RATIO TERHADAP PROFIT MARGIN PADA PT. INDOSAT, Tbk PERIODE 2005-20014 Pupu Sopini
Jurnal Ilmiah Dikdaya Vol 6, No 1 (2016): April
Publisher : Universitas Batanghari Jambi

This study aims to determine the development of the Current Ratio, Quick Ratio and its influence toward the Gross Profit margin on PT. Indosat, Tbk period 2005-2014. The method used is quantitative method with data processing using multiple linear regression statistical formula. Current Ratio progressing fluctuating tends to decrease with an average growth of 9.5%. Quick ratio fluctuates progressing tends to decrease with an average growth of 9.3%. Gross Profit Margin progressing fluctuating tends to decrease with an average growth of 20.1%. Current Ratio influences the direction toward the Gross Profit Margin. It means that any change current ratio of 1 percent, the Gross Profit Margin will increase by 4.543%. Quick Ratio has effected opposite toward the Gross Profit Margin. If any changes occur Quick Ratio of 1 percent, the gross profit margin will be decreased by 4.426%. The amount of the coefficient of determination of the regression results of two independent variables (Current Ratio and Quick Ratio) toward the gross profit margin amounted to 0,745, it means that the effect of variable Current Ratio and Quick Ratio of Gross Profit Margin at PT. Indosat Tbk is 74.5% and the remaining 25.5% is influenced by other variables. Keywords: Current Ratio, Quick Ratio, Profit Margin

Pengaruh Promosi terhadap Keputusan Menggunakan Grabfood (Studi Kasus pada Mahasiswa Universitas Batanghari) Riko Mappadeceng; Pupu Sopini; David Gionola
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14, No 1 (2023): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v14i1.365

In an effort to influence the market to make purchasing decisions, promotional activities (promotional mix) are a better strategy combination, and are entirely planned to achieve sales objectives. Promotion is a form of direct persuasion through the use of various incentives that can be arranged to stimulate immediate purchase or increase the number of goods or use of services by customers or consumers. The research method used in this research is descriptive and quantitative methods. The student population is all Unbari University students, totaling 4,888 people and a sample of 98 people. Based on the results of the research, an overview of promotions, including gifts given, gets the attention or interest of consumers, meaning that sales promotions in the form of gifts are important and one of the things that can influence the decision to use GrabFood. At GrabFood, these prizes can be in the form of promo vouchers and so on. As for the description of the decision to use GrabFood, consumers are interested in buying back in the future which is included in the individual commitment indicator. Furthermore, the results of the study indicate that the results of the t test produce a significance value of 0.000. The coefficient of determination test obtains an Adjusted R Square value of and the results of a simple regression test produce the following regression equation: Y = 23,492 + 0,313 X So it can be concluded that the results obtained indicate that the promotion of GrabFood has a significant positive influence on the decision to use GrabFood for students at Batanghari University Jambi.

PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN IMPULSE BUYING PADA TRONA SUPERMARKET JAMBI TOWNSQUARE (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS BATANGHARI) Sopini, Pupu; Irwansyah Siregar, Akhmad; Zebua, Sadarman
Jurnal Ilmu Manajemen Terapan Vol. 2 No. 6 (2021): Jurnal Ilmu Manajemen Terapan (Juli 2021)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v2i6.656

Promosi penjualan adalah bentuk persuasi langsung melalui penggunaan berbagai insentif yang dapat diatur untuk merangsang pembelian produk secara langsung dan/atau meningkatkan jumlah barang yang dibeli oleh pelanggan. Pembelian impulsif dapat diartikan sebagai bagian dari suatu kondisi yang disebut “pembelian yang tidak direncanakan”. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh promosi penjualan terhadap Impulse Buying mahasiswa Fakultas Ekonomi Universitas Batanghari pelanggan Trona Supermarket Jambi Town Square Penelitian ini merupakan penelitian lapangan (Field Research) dengan menggunakan metode analisis kualitatif dan Analisis kuantitatif. Teknik pengumpulan data dalam penelitian ini menggunakan angket dan dokumentasi. Sampel penelitian adalah 113 mahasiswa Fakultas Ekonomi Universitas Batanghari Jambi secara purposive sampling. Metode analisis data dengan metode Analisis Regresi Sederhana, Koefisien Determinasi (R2), dan uji-t. Hasil penelitian menunjukkan bahwa: terdapat pengaruh yang signifikan antara variabel kualitas produk (X) terhadap keputusan pembelian impulsif (Y) Supermarket Trona Jambi Town Square pada mahasiswa Fakultas Ekonomi Universitas Batanghari Jambi yang dibuktikan dengan nilai thitung sebesar 8,982, nilai thitung ini akan dibandingkan dengan nilai ttabel. (8,982 > 1,981) dan nilai R Square adalah 0,421.

Pengaruh Viral Marketing dan Brand Awareness terhadap Keputusan Pembelian Produk Skincare Ms Glow (Studi Kasus pada Masyarakat Kec. Muara Sabak Timur Kab. Tanjabtim Provinsi Jambi) Sopini, Pupu; Susanti, Eka
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 2 (2024): November
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i2.476

The aim of the research is to determine viral marketing, brand awareness and purchasing decisions for MS Glow Skincare Products. In discussing this problem the author uses a qualitative descriptive method by looking for information about symptoms, clearly establishing the goals to be achieved, collecting data as material for conducting research. Ms Glow was founded in 2013, founded by two strong women, namely Shandy Purnamasari and Maharani Kemala. The name Ms Glow is said to be an abbreviation of the names Shandy and Maharani Kemala. Ms Glow is also an abbreviation of the brand motto, namely Magic For Skin. The population in this study were users of MS Glow Skincare products. The sample was determined using the judgment sampling method with 100 consumers as respondents regarding viral marketing, brand awareness and purchasing decisions. The hypothesis was tested using the T test and F test. Based on the results of the linear analysis, the equation Y = 5.814 + 0.676 + 1.100 + e was obtained. The value of the F test calculation (X1 and X2) was 149.011 and the R square value was 0.754 or 75.4%, while the remaining 26.6% was influenced by other factors. The conclusion of this research is that viral marketing and brand awareness have a positive and significant influence, both simultaneously and partially, on purchasing decisions.

Pengaruh Experiential Marketing, Brand Image dan Brand Loyalty terhadap Keputusan Pembelian Mcdonald’s Sipin Kota Jambi (Studi Kasus pada Mahasiswa Universitas Batanghari Jambi) Sopini, Pupu; Iskandar, Fadil; Abdi, Gading Winara
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 16, No 1 (2025): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v16i1.525

Customer purchasing decisions are influenced by various considerations from multiple aspects. Understanding these aspects helps companies design effective marketing strategies and increase the likelihood of product selection. Several factors considered in purchasing decisions include Experiential Marketing, Brand Image, and Brand Loyalty. The aims of this study are: 1) To find out the description of Experiential Marketing, Brand Image, Brand Loyalty, and purchasing decisions at McD Sipin Kota Jambi among Universitas Batanghari students; 2) To analyze the effect of experiental marketing, Brand Image, dan Brand Loyalty simultanly on consumer decisions at Mcd Sipin Kota Jambi at McD Sipin Kota Jambi among Universitas Batanghari students; and 3) To analyze the effect of experiental marketing, Brand Image, dan Brand Loyalty partially on consumer decisions at Mcd Sipin Kota Jambi at McD Sipin Kota Jambi among Universitas Batanghari students. The research method used in this research is a quantitative descriptive method. The research data is in the form of primary data and secondary data. Data collection methods are carried out through observation and questionnaires. The sampling technique used purposive sampling method with the Slovin formula obtained 97 samples. Data analysis with Descriptive Analysis and Multiple Regression Analysis. The results showed: 1) the effect of xperiential Marketing, Brand Image, and Brand Loyalty simultaneously influence consumer purchasing decisions at McD Sipin Kota Jambi among Universitas Batanghari students; (2) The t-test results show that Experiential Marketing, Brand Image, and Brand Loyalty have a positive and significant effect on purchasing decisions, with t-values of 2.514 (Experiential Marketing), 3.905 (Brand Image), and 4.035 (Brand Loyalty), all exceeding the critical t-table value of 1.66088; and (3) The F-test results confirm that Experiential Marketing, Brand Image, and Brand Loyalty significantly affect purchasing decisions, with an F-value of 62.077, surpassing the critical F-table value of 3.09. The coefficient of determination (R²) is 65.6%, indicating that thesethree variables influence purchasing decisions, while the remaining 34.4% is affected by other factors.

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