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All Journal Dinasti International Journal of Digital Business Management UPI YPTK Journal of Business and Economics Manageable
Sitti Rizki Mulyani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Coaching Strategy-based for Raw Sweet Potato’s Small Medium Enterprise to be Leading in Payakumbuh Hadi Irfani; Rina Mariana; Sitti Rizki Mulyani
UPI YPTK Journal of Business and Economics Vol. 1 No. 1 (2016): May 2016
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v1i1.3

Abstract

The purpose of this study is to observe, interviews and collecting questionnaires regarding the provision of Small Medium Enterprise(SME) development strategy which can be made from Raw sweet potatoes SMEs in Payakumbuh.The method used in this study is a qualitative research method with a descriptive design, in which the data obtained in the form of words written or spoken of the people and observed behavior. The amount of sample 24 entrepreneurs, where sampling using purposive sampling technique. The research result is analyzed using SWOT analysis.The results showed that raw sweet potato entrepreneurs for SMEs in Payakumbuh city which is built on the service industry employers and trade provincial, district or city, able to be a driving force in the economic growth and development of the Payakumbuhcity. Judging from the characteristics of entrepreneurs based i.e.(1) Competence and commitment employers showed that employers have been trying to realize SMEs and superior quality, but has not been able to expand its business for the better because it is constrained by the lack of competence of the entrepreneurs themselves;(2) The aspects of coaching is based on the performance of the builder and the expectations of employers showed that employers expect to develop SME. Being an excellent business, but is not supported by the builder for a better performance in improving SMEs in all aspects.
Determination of Price and Service Quality on Purchasing Decisions in the Jurnal Ilmu Multidisiplin Ridwan, Muhammad; Sitti Rizki Mulyani
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1776

Abstract

This research discusses determination of price and service quality on purchasing decisions in the jurnal ilmu multidisiplin. Where the price in a journal is reasonable and can be found in a journal. The quality of service in journals includes the responsiveness of journal managers, journal admins so that the review process. This research uses quantitative methods, with a population of 90 authors and a sample of 40 authors who have published their articles in multidisciplinary science journals. The sampling method uses simple random sampling and processes primary data using SPSS version 27. The measurement scale uses a likert scale of one to five. The tests carried out are t-test, f-test and coefficient of determination test. The results of this study are: 1) Price affects the Purchasing Decision in the Journal of Multidisciplinary Science partially; 2) Service Quality affects Purchasing Decisions in Multidisciplinary Science Journals partially; and 3) Price and Quality of Service affect purchasing decisions in multidisciplinary science journals simultaneously.
PENGARUH SUASANA CAFE DAN PERSEPSI KUALITAS PRODUK CAFE TERHADAP KEPUTUSANAN PEMBELI PADA CAFE TREND GUNUNG PANGILUN DI KOTA PADANG Rahmat Fauzi; Nani; Sri Devy; Sitti Rizki Mulyani; Bayu Putra, Ramdani
Manageable Vol 4 No 2 (2025): Jurnal Manageable
Publisher : PT Kimshafi Alung Cipta

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Abstract

Penelitian ini dilakukan untuk mengetahui suasana Café,kualitas Produk dan Keputusan Pembelian, pada salah satu pelaku usaha cafe yaitu Café Trend yang berada di jalan gajah mada no. 3 gunung pangilun,simp.depan MAN 2 pdg. Kec. Padang utara,padang, sumatra barat 25173. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan deskriptif. Berdasarkan hasil penelitian didapati bahwa interior atau suasana dalam café tersebut juga mempengaruhi Pelanggan ( konsumen ) dalam minat beli  atau berbelanja dan kualitas produk juga mempengaruhi bisnis minuman boba ini, baik dalam segi kemasan, keaman dan lain-lainnya, dan ini dapat juga menjadi keputusan dalm pembeli  di café trend, sehingga masih banyak yang perlu diterapkan nilai-nilai yang meningkatkan pada Cafe ini, terutama pada keputusan pembeli pada café trend.
Co-Authors Hadi Irfani Muhammad Ridwan Nani Rahmat Fauzi Ramdani Bayu Putra Rina Mariana Sri Devy