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Baiq Handayani Rinuastuti
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HOMESTAY START-UP MODELTO SUPPORT SUSTAINABLE TOURISM IN LOMBOK, INDONESIA Akhmad Saufi; Baiq Handayani Rinuastuti; Agusdin Agusdin; Lalu M. Furkan
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 2 (2019): JMM Juni 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.324 KB) | DOI: 10.29303/jmm.v8i2.432

Abstract

Despite the important roleof local entrepreneurs for sustainable tourism, the process of starting up small tourism enterprises remains unclear. The current study is aimed at constructing a start-up model of small tourism enteprise, particularly homestay.Qualitative method was adopted. Data was collected using semi-structured interviews, observation, and documentary. Interviews were made with 6 homestay owners in three tourist destinations in West Lombok Regency. Data was recorded and then analysed using content analysis. The study constructs a start-up model consisting of two phases, orientation and starting phases. The orientation phase elaborates the process of entrepreneurial opportunity recognition, business capital preparation, and  starting preparation. The starting phase describestrial and error process regarding product creation, resource allocations, finance management, and marketing strategies. In the starting phase entrepreneurs have todeal with business competition and business uncertainties. The succes in undertaking the starting phase can lead an entrepreneur into a further business development. But,the fail in going through the starting phase can lead into bankruptcy and/or the situation in which the entrepreneurs have to re-start their business again from the beginning. The study results provide reference for community empowerment, bring theoretical and managerial impacts, and create gap for a further research. Keywords : homestay start-up, orientation phase, starting phase, tourism industry, Lombok
PENGARUH POSITIF PARIWISATA TERHADAP KEPUASAN HIDUP DAN NILAI CO CREATION PADA KOMUNITAS DI LINGKAR KEK MANDALIKA Baiq Handayani Rinuastuti; Akhmad Saufi; Thatok Asmony
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.959 KB) | DOI: 10.29303/jmm.v8i3.444

Abstract

Understanding community behavior related to the impact of tourism as well as the consequences of these impacts is an important matter to be studied in the effort to develop tourism in the future. The purpose of this study is to analyze the positive impact of tourism felt by residents in the Mandalika Special Economic Zone which can affect their life satisfaction and the willingness of the population to create co-creation values with tourists. The results showed that the positive effects of tourism activities and life satisfaction significantly affected the value of Co Creation, but the positive impact of tourism had a not significant effect on life satisfaction. The results of this study are expected to contribute to the development of theory, especially tourism marketing from the perspective of local residents. In addition, it can be used as a basis for consideration of policy makers in the development and marketing of tourism in the Mandalika Special Economic area.Keywords : Positive tourism impacts, life satisfaction, co-creation value, Mandalika SEZ
ANALISIS PENGARUH SIKAP TERHADAP MINAT BELI ONLINE MELALUI DROPSHIPPER PADA MEDIA E-COMMERCE Nursakdah Nursakdah; Akhmad Saufi; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 3 (2021): JMM September 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (985.564 KB) | DOI: 10.29303/jmm.v10i3.664

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh sikap kognitif, afektif, dan konatif terhadap minat beli online melalui dropshipper pada media e-commerce. Populasi dalam penelitian ini adalah individu/masyarakat NTB yang berminat untuk berbelanja online melalui dropshiper. Teknik penentuan sampel yang digunakan pada penelitian ini adalah non-probability sampling dengan metode convenience sampling. Dengan metode convenience sampling, responden yang berhak mengisi kuesioner tergantung sepenuhnya kepada kemudahan penelitian. Analisis yang digunakan dalam penelitian ini adalah analisis PLS. Hasil penelitian membuktikan bahwa sikap berpengaruh terhadap minat beli online melalui dropshipper.  Kata Kunci: Sikap Kognitif, Afektif, Konatif dan Minat Beli
PENGEMBANGAN MODEL KNOWLEDGE SHARING PADA ORGANISASI PEMBELAJAR (LEARNING ORGANIZATION : KAJIAN PADA PERGURUAN TINGGI NEGERI & SWASTA DI PULAU LOMBOK) Hermanto; Agusdin; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 2 (2022): JMM Mei 2022
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (904.775 KB)

Abstract

This study aims to explain and examine the direct influence of organizational culture and transformational leadership on knowledge sharing among lecturers at universities in West Nusa Tenggara, Indonesia. A quantitative approach in which data is collected based on a survey method. The data analysis technique used in this research is Partial Least Square (PLS). The population of this research is the teaching staff who are involved as a research unit where 200 lecturers are used as research respondents, but only 193 questionnaires that meet the requirements to be used as research data. The results showed that there was a positive and significant direct effect on knowledge sharing and a positive and significant direct influence of culture between transformational leadership on knowledge sharing. The results also show that organizational culture has a positive and significant direct effect on knowledge sharing. This shows that the stronger the organizational culture, the better the implementation of perceived knowledge sharing. In addition, the results of the study show that transformational leadership has a positive and significant effect on knowledge sharing. That is, the more effective the transformational leadership, the better the implementation of knowledge sharing with lecturers at the university. Key Words: transformational leadership. Organizational culture, and knowledge sharing
Co-Authors Agusdin Akhmad Saufi Hermanto Lalu M. Furkan Nursakdah Nursakdah Thatok Asmony