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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Lalu Adi Permadi
Faculty of Economics and Business, Mataram University
Humanities Education Social Sciences Other

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PENGARUH e-WOM DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI KE PANTAI SENGGIGI DI TENGAH WABAH COVID-19 Lalu Adi Permadi; Layla Vidatul Ula; Dwi Putra Buana Sakti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 2 (2020): JMM Juni 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (732.013 KB) | DOI: 10.29303/jmm.v9i2.550

Abstract

This study aims to determine the effect of the Electronic Word of Mouth variable and destination image on the interest of tourists visiting Senggigi beach. This type of research is an associative research with a quantitative approach. The population in this study is archipelago tourists who have visited Senggigi beach with a total sample of 100 respondents. The analysis showed that the Electronic Word of Mouth variable (EWOM) influenced the interest of tourists visiting Senggigi Beach and the destination image variable influenced the interest of tourists visiting Senggigi Beach.Keywords:Electronic Word of Mouth (EWOM), Destination Image, Revisiting Interest.
THE INFLUENCE OF ATTRACTION, LOCATION, AND SERVICE QUALITY ON REVISIT INTENTION TO SESAOT RURAL TOURISM Nouria Rahmawati; Lalu Adi Permadi; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 1A (2021): JMM Januari 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1138.59 KB) | DOI: 10.29303/jmm.v10i1A.636

Abstract

This study aims to determine Attraction, Location, and Service Quality influence on Revisit Intention to Sesaot Rural Tourism Area, Narmada District, West Lombok Regency, and West Nusa Tenggara. The respondents were tourists who had visited Sesaot Rural Tourism. The data collection method is a survey sample with sampling techniques using purposive sampling with a total sample of 100 people—data collection techniques using questionnaires with data collection tools using questionnaires that tested validity and reliability. The analytical technique used is multiple linear regression. The results showed that the Attraction variable does not affect Revisit Intention. As for location variables also do not affect Revisit Intention. On the other side, service quality affects Revisit Intention. Keywords:Attraction, Location, Service Quality, Revisit Intention
KRITERIA HOMESTAY DI DESA WISATA YANG MEMENUHI PRINSIP-PRINSIP WISATA HALAL : SEBUAH KAJIAN TEORI Lalu Adi Permadi; Muttaqillah Muttaqillah; Weni Retnowati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 3 (2021): JMM September 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (804.851 KB) | DOI: 10.29303/jmm.v10i3.667

Abstract

This theoretical review aimed to discuss about homestay criteria that has been accepting halal tourism principles that can be implemented in the rural tourism. This because the need of adjustment in the pandemic era and the industry must adopt the current condition. The criteria will be useful for the researcher and the assesors for the feasibility of homestay as a halal homestay in this pandemic era and after.Keywords:Homestay, halal, tourism, rural, principles
Co-Authors Baiq Handayani Rinuastuti Dwi Putra Buana Sakti Layla Vidatul Ula Muttaqillah Muttaqillah Nouria Rahmawati Weni Retnowati