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All Journal SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Abdi Insani DEDIKASI PKM Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Horizon: Indonesian Journal of Multidisciplinary Dinamis: Jurnal Pengabdian Kepada Masyarakat
MONIKA TIARAWATI
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PELATIHAN PENYUSUNAN LAPORAN KEUANGAN USAHA BERBASIS MICROSOFT EXCEL PADA PELAKU UMKM, DESA MOJODESO, BOJONEGORO Untarini, Nindria; Asandimitra, Nadia; Frianto, Agus; Tiarawati, Monika
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1419

Abstract

Financial statements are crucial for owners of Micro, Small, and Medium Enterprises (MSMEs) as they serve as evidence that the MSMEs exhibit sound financial performance and reliability, thereby enhancing the confidence of banks in extending business credit or capital to them. However, approximately 72 % of MSMEs in Indonesia still lack access to capital from both banks and non-bank financial institutions. The obstacle lies in the inability of MSMEs to manage their finances in an organized and periodic manner. Hence, there is a need for education and introductions on how to prepare financial statements that are easy and effective for MSME practitioners. The objective of this Community Service Program (PKM) is to provide education and training on the preparation of financial statements based on Ms Excel for MSME practitioners in the food and beverage sector affiliated with the Creative Economy Center (CEC) community in Mojodeso village, Kapas district, Bojonegoro regency. The activity took place at the Mojodeso Village Hall in Bojonegoro, with a total of 15 MSME participants. The stages of this activity include planning, implementation, and evaluation. Data were analyzed descriptively using percentage techniques. The results of the activity indicate that the training on the preparation of financial statements based on Ms Excel has enhanced the understanding and skills of MSME practitioners in recording financial statements. Monitoring and evaluation activities were conducted to ensure that participants could correctly and regularly practice recording business financial statements MS Excel, as evidenced by the submission of soft copies of financial statements in Ms Excel format to the PKM team. The conclusion of this PKM is that the training activity effectively improved the understanding and skills in the practical creation of business financial statements based on MsExcel.
Pengaruh Kesadaran Merek, E-Wom, dan Citra Merek Terhadap Niat Beli Sarung Atlas Sabil, Akhmad; Tiarawati, Monika
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6621

Abstract

Purchase interest is influenced by various factors, including brand awareness, electronic word of mouth (e-wom), and brand image. This study aims to examine the effect of brand awareness, e-wom, and brand image on consumer buying interest in sarong atlas. The approach used is quantitative, with non-probability sampling techniques with a judgmental sampling strategy. Data collection was carried out on 250 respondents who had experience or knowledge of the atlas sarong, using an online questionnaire distributed via google forms. The instrument was structured using a five-point Likert scale to measure all variables. Data analysis was carried out using multiple linear regression with spss 26, preceded by classical assumption tests including normality, multicollinearity, and heteroscedasticity tests to ensure the validity of the regression model. The results showed that brand image, e-wom, and brand image have a significant positive effect on purchase intention, both partially and simultaneously. Among the three variables, e-wom has the strongest influence, followed by brand image and brand awareness. The findings imply that companies should strengthen their branding strategies, effectively utilize digital platforms for e-wom, and maintain a positive brand image to increase consumer purchase intention. This research contributes to the understanding of consumer behavior in the context of traditional clothing products.
Co-Authors Agus Frianto Anik Lestari Andjarwati Aprilia Dwi Arista imany, wulan sukma Indarwati , Tias Andarini Marzata, Dera Nadia Asandimitra Haryono Nindria Untarini Pramesti, Niken Ayu Sabil, Akhmad WIDYASTUTI Widyastuti Widyastuti Widyastuti Widyastuti Yessy Artanti