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All Journal Agrimansion: Agribusiness Management & Extension
Azka Iklilah alhudzaifah
Universitas Mataram
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMSI BUAH-BUAHAN PADA SKALA RUMAH TANGGA DI KOTA MATARAM Azka Iklilah alhudzaifah; Anwar Anwar; Sri Maryati
JURNAL AGRIMANSION Vol 22 No 2 (2021): Jurnal Agrimansion Agustus 2021
Publisher : Department of Agricultural Social Economics Faculty of Agriculture University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v22i2.621

Abstract

This research aim to analyze the quantities of melon, factors that affect the demand of melon in Mataram City and the elasticity of demand for melons due to changes in price and income. This research was conducted by purposive sampling in Mandalika Market and Cakranegara Fruit Arena. The determination of respondents are divided into two categories were melon traders and consumers of melon, for melon traders to set the entire melon trades, while for consumers of melon was conducted by in quota sampling as much as 30 people. The results of this study showed: 1) The quantities of demand for melons per household in Mataram city in February was an average of 64.75 kg. 2) Factors that influence to the quantities of demand for melon in Mataram city was the price of melons. 3) Price elasticity to demand for melons in Mataram city was 1,295 (Eh > 1) (elastic) and this causes a rise in demand for melons as much as 1.295 kg if the price goes down by 1%, while the price elasticity of revenues was 0.343 (Ep < 1) (inelastic) and this causes a rise in demand for fruit melon as much as 0.343 kg if income rises by 1%.
Co-Authors Anwar Anwar Sri Maryati