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Signifying the signs of virtues, vices, and supernatural in Raksasa Penjaga Gunung Merapi and The Legend Of Sleepy Hollow Pramugita, Khoirotun Dwi; Silalahi, Pininta Veronika
Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies Vol. 3 No. 1 (2024): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND CULTURAL STUDIES
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/uncollcs.v3i1.4640

Abstract

This study aims to investigate the signs of virtues, vices, and supernatural that are contained in folktales Raksasa Penjaga Gunung Merapi and The Legend of Sleepy Hollow. Using Pierce's semiotics technique, the study selected two folktales Raksasa Penjaga Gunung Merapi from Indonesia and The Legend of Sleepy Hollow, from America—to complete it by means of their indications of virtue, vices, and supernatural. In this paper, from these two folktales, the semiotic events of signs of virtues, vices, and supernatural from a qualitative perspective. This paper investigates virtues and vices using Aristotle's theory. Furthermore examines the supernatural applying Jonathan C. Smith's thesis. According to the investigation, qualities were split into nine categories: courage, temperance, generous, humility, patience, truthfulness, clever, friendliness, and modesty. There are seven varieties of vices: fear, insensible, stingy, lack of spirit, understatement, surly, and shyness. At last, the supernatural is split into six: telekinesis, extrasensory perception (telepathy, clairvoyance, and precognition), psychokinesis, mediumship, astrology and fortune telling.
Empowerment in Seven Selected American Songs: The Ideational and Interpersonal Meaning Title Rohmah, Desi Lailatul; Silalahi, Pininta Veronika
Cultural Narratives Vol. 1 No. 1 (2023): August
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/cn.v1i1.443

Abstract

The recent study aims to analyse the ideational and interpersonal meaning in seven selected empowerment songs’ lyrics. The objectives of the study are to describe the characteristics and types of interpersonal meaning: mood and modality; and the types of transitivity processes. The research design applied in this study is descriptive qualitative. The data is the lyrics of seven selected songs: Brave by Sara Barelies; Fireworks, and Roar by Katy Perry; Who Says by Selena Gomez; Love Myself by Hailee Steinfeld; Fight Song by Rachel Platten; and I love Me by Demi Lovato. The finding shows the dominant mood of all the lyrics is declarative mood; and the modality are: “can” in song 1; “wouldn’t” and “would” in song 2; “don’t have to”, “cannot”, and “could” in song 3; “can’t” in song 5; “can”, “might”, and “will” in song 6; “can’t” and “should” in song 7. Further, the analysis showed that all the transitivity process found in the lyrics include: material, mental, relational, behavioural, verbal, and existential.
Fashion Brands Identity Through the Use of Slogans: A Stylistics Analysis Nurhadi, Muizzu; Silalahi, Pininta Veronika; Arsa, Shabrina Dwi; Bramantyo, Agiel
Cultural Narratives Vol. 1 No. 2 (2023): December
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/cn.v1i2.621

Abstract

This research discusses how style has a role in enlivening each word and sentence in the slogan of a brand product in the sphere of advertising from time to time. Through the qualitative descriptive analysis, this research analyses ten slogans from several brand classes, especially on products that have class categorization with stylistic devices to find out the identity function embedded in each word or sentence. The research results show that stylistic devices, especially through lexical features such as vocabulary selection, parts of speech, and metaphor, as well as understanding the deep context of each slogan can show their brand images in advertising. In this way, these stylistic devices sharpen the meaning and reflection of the identity desired by fashion brands to consumers.