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All Journal SEIKO : Journal of Management & Business BASKARA: Journal of Business and Entrepreneurship JURNAL ILMU MANAJEMEN SABURAI (JIMS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review
Lady Lady
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Faktor yang Mempengaruhi untuk Menggunakan Mobile Banking dari Internet Banking Terhadap Penggunaan Konsumen Perbankan di Indonesia Jonathan Patrik; Lady Lady
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1575

Abstract

Abstrak Saat ini teknologi adalah metode yang telah tumbuh dengan sangat pesat serta mutakhir. Digital banking yang dikembangkan secara terus menerus demi pelaksanaan akses bertransaksi semakin terdepan dengan memakai media aplikasi yaitu Mobile Banking sehingga implementasi terhadap broadband dan infrastruktur pada penggunaan transaksi perbankan jauh lebih unggul daripada internet banking. Sampel penelitian ini sebanyak 257 responden yang merupakan konsumen pengguna internet banking dan mobile banking pada 10 bank performa mobile banking terbaik di Indonesia. Data diolah menggunakan aplikasi SPSS versi 26 untuk mendapatkan hasil yang signifikan dengan metode analisis uji regresi linier berganda yang menunjukan bahwa variabel independen mempengaruhi variabel dependen dengan berdasarkan hasil dari persamaan regresi dan nilai adjusted R square. Setelah uji data bahwa pengaruh positif secara signifikan antara perceived ease of use, perceived usefulness, attitude dan service quality terhadap actual behavior of using mobile banking. Kata Kunci: perceived ease of use, perceived usefulness, attitude, service quality, actual behavior of using mobile banking Abstract Currently technology is a method that has grown very rapidly and is up to date. Digital banking which is developed continuously for the sake of implementing access to transactions is getting more advanced by using the application media, namely Mobile Banking so that the implementation of broadband and infrastructure in the use of banking transactions is far superior to internet banking. The sample of this research is 257 respondents who are consumers of internet banking and mobile banking users at the 10 best mobile banking performance banks in Indonesia. The data was processed using the SPSS version 26 application to get significant results with the multiple linear regression analysis method which shows that the independent variabel affects the dependent variabel based on the results of the regression equation and the adjusted R square value. After testing the data, there is a significant positive effect between perceived ease of use, perceived usefulness, attitude and service quality on the actual behavior of using mobile banking. Keywords: perceived ease of use, perceived usefulness, attitude, service quality, actual behavior of using mobile banking
THE EFFECT OF COMMUNICATION AND CONFLICT HANDLING ON BANK CUSTOMER LOYALTY THROUGH SATISFACTION AS MEDIATING VARIABLE IN RIAU ISLAND PROVINCE INDONESIA Suyono Saputra; Lady Lady
Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.514 KB) | DOI: 10.22437/jbsmr.v2i1.6454

Abstract

This study aims to investigate the mediating role of customers' satisfaction on the effect of communication and conflict handling on long-term customers' loyalty in the banking sector in Riau Island Province. As part of the implementation of Customer Relationship Management (CRM), this study supports that there is a significant role between communication and conflict handling, satisfaction, and customer loyalty. The model developed in this study to measure customer loyalty through the implementation of customer relationship management (CRM) strategy of the banking services industry in Riau Island Province. The conclusion could be recommended for bank management in implementing the proper CRM strategy and maintaining the longtime relationship with the prime customers.
PENGAPLIKASIAN ALAT PEMASARAN DIGITAL TERHADAP UMKM NURUTO Antony Sentoso; Lady Lady; Julia Christini; Novi Sandra; Felicia Clarissa; Tina Tina; Weni Vivianti
JURNAL ILMU MANAJEMEN SABURAI Vol 9, No 1 (2023): JURNAL ILMU MANAJEMEN SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jims.v9i1.2278

Abstract

Pemasaran digital telah mengubah cara bisnis beroperasi dengan perubahan perilaku konsumen yang semakin menuju ranah digital. Bagi Usaha Mikro, Kecil, dan Menengah (UMKM) yang memiliki keterbatasan sumber daya, pemasaran digital menjadi kunci untuk memperluas jangkauan pasar. Di Indonesia, UMKM merupakan mayoritas bisnis, berkontribusi signifikan terhadap pertumbuhan ekonomi dan penciptaan lapangan kerja. UMKM juga berperan dalam mengurangi disparitas sosial dan ekonomi dengan memberikan peluang bagi individu yang kurang beruntung. Namun, UMKM menghadapi tantangan berupa sumber daya terbatas, anggaran pemasaran yang terbatas, akses pasar yang terbatas, persaingan dengan perusahaan besar, dan pemahaman yang tepat tentang target audiens. Dalam menghadapi tantangan tersebut, strategi inovatif dan pemasaran digital menjadi solusi efektif untuk mencapai kesuksesan. Dengan memanfaatkan teknologi digital, UMKM dapat meningkatkan visibilitas, menjangkau lebih banyak konsumen, dan memperkuat kehadiran mereka di pasar yang semakin digital.
PERBEDAAN NIAT BELI KONSUMEN FAST FASHION BERDASARKAN GENDER DI INDONESIA Aprilia Astuti; Candy Candy; Lady Lady
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7017

Abstract

Penelitian ini dilakukan untuk mengkaji bagaimana brand image, perceived usefulness, perceived service quality, dan perceived value mempengaruhi purchase intention konsumen fast fashion internasional di Indonesia, serta mengeksplorasi perbedaan pengaruh tersebut berdasarkan gender. Konsumen di Indonesia, yang dipengaruhi oleh nilai-nilai budaya lokal, cenderung memiliki persepsi positif terhadap merek yang selaras dengan nilai tersebut sehingga mendorong niat pembelian yang lebih tinggi. Analisis menggunakan PLS-SEM (SmartPLS 3.0) dilakukan terhadap 400 responden pengguna fast fashion di Indonesia. Temuan penelitian mengindikasikan bahwa brand image serta perceived value mempengaruh positif dan signifikan dalam menentukan purchase intention pada semua kelompok responden. Perceived service quality hanya berpengaruh signifikan pada pria, sedangkan perceived usefulness tidak memberikan pengaruh signifikan pada seluruh kelompok. Temuan ini menegaskan bahwa persepsi merek dan nilai produk menjadi elemen krusial yang membentuk kecenderungan konsumen membeli. Selain itu, strategi pemasaran perlu disesuaikan dengan perbedaan gender, khususnya terkait aspek kualitas layanan. Penelitian ini berkontribusi penting terhadap pemahaman perilaku konsumen fast fashion di Indonesia dan pengembangan studi pemasaran lintas gender.
Trust Mediates The Factors That Influence Purchase Intention For Co-Branded Local Cosmetics Alissya Maidha Fitri; Lady Lady
BASKARA : Journal of Business and Entrepreneurship Vol. 6 No. 2 (2024): BASKARA : Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i2.20889

Abstract

In the pursuit of enlightenment, this scholarly investigation unfolded through the distribution of meticulously crafted questionnaires and rigorous data computation. Consequently, the yielded results transcend mere numbers, including quantitative and qualitative elements. This analytical inspection aims to uncover the deep implications of things such as brand awareness, social media marketing, brand image, e-WoM (electronic word of mouth), brand equity, and trust. These elements, seen as potential mediators, hold the potential to exert influence on the purchase intention of co-branded local cosmetics products. The data employed in this scholarly inquiry were gathered through the dissemination of questionnaires among consumers who had previously acquired Co-Branded local cosmetics within the confines of Batam City in Indonesia. The collected responses underwent meticulous analysis, facilitated by the technological prowess of SmartPLS. The distribution of the questionnaires was executed via Google Forms, skillfully designed to adhere to specific terms and conditions. The outreach strategy encompassed both online and offline channels, ensuring a comprehensive and diverse participant pool. In the contemporary landscape, research on local cosmetics has emerged as a popular and pertinent topic. Notwithstanding, prevailing studies in this domain have predominantly concentrated on generic cosmetic sales strategies. Consequently, a noticeable research gap exists. This prompted the conception of the present analysis, aimed at enriching our understanding of marketing dynamics achieved through collaborative efforts between distinct brands. The specific focus is on exploring the ramifications of co-branding and its intrinsic impact on purchase intention, thereby contributing valuable insights to the current body of knowledge in this domain.
Co-Authors Alissya Maidha Fitri Aprilia Astuti Candy Candy Felicia Clarissa Jonathan Patrik Julia Christini Novi Sandra Sentoso, Antony Suyono Saputra Tina Tina Weni Vivianti