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All Journal SEIKO : Journal of Management & Business JURNAL ILMU MANAJEMEN SABURAI (JIMS) Journal of Business Studies and Management Review
Lady Lady
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Faktor yang Mempengaruhi untuk Menggunakan Mobile Banking dari Internet Banking Terhadap Penggunaan Konsumen Perbankan di Indonesia Jonathan Patrik; Lady Lady
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1575

Abstract

Abstrak Saat ini teknologi adalah metode yang telah tumbuh dengan sangat pesat serta mutakhir. Digital banking yang dikembangkan secara terus menerus demi pelaksanaan akses bertransaksi semakin terdepan dengan memakai media aplikasi yaitu Mobile Banking sehingga implementasi terhadap broadband dan infrastruktur pada penggunaan transaksi perbankan jauh lebih unggul daripada internet banking. Sampel penelitian ini sebanyak 257 responden yang merupakan konsumen pengguna internet banking dan mobile banking pada 10 bank performa mobile banking terbaik di Indonesia. Data diolah menggunakan aplikasi SPSS versi 26 untuk mendapatkan hasil yang signifikan dengan metode analisis uji regresi linier berganda yang menunjukan bahwa variabel independen mempengaruhi variabel dependen dengan berdasarkan hasil dari persamaan regresi dan nilai adjusted R square. Setelah uji data bahwa pengaruh positif secara signifikan antara perceived ease of use, perceived usefulness, attitude dan service quality terhadap actual behavior of using mobile banking. Kata Kunci: perceived ease of use, perceived usefulness, attitude, service quality, actual behavior of using mobile banking Abstract Currently technology is a method that has grown very rapidly and is up to date. Digital banking which is developed continuously for the sake of implementing access to transactions is getting more advanced by using the application media, namely Mobile Banking so that the implementation of broadband and infrastructure in the use of banking transactions is far superior to internet banking. The sample of this research is 257 respondents who are consumers of internet banking and mobile banking users at the 10 best mobile banking performance banks in Indonesia. The data was processed using the SPSS version 26 application to get significant results with the multiple linear regression analysis method which shows that the independent variabel affects the dependent variabel based on the results of the regression equation and the adjusted R square value. After testing the data, there is a significant positive effect between perceived ease of use, perceived usefulness, attitude and service quality on the actual behavior of using mobile banking. Keywords: perceived ease of use, perceived usefulness, attitude, service quality, actual behavior of using mobile banking
THE EFFECT OF COMMUNICATION AND CONFLICT HANDLING ON BANK CUSTOMER LOYALTY THROUGH SATISFACTION AS MEDIATING VARIABLE IN RIAU ISLAND PROVINCE INDONESIA Suyono Saputra; Lady Lady
Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.514 KB) | DOI: 10.22437/jbsmr.v2i1.6454

Abstract

This study aims to investigate the mediating role of customers' satisfaction on the effect of communication and conflict handling on long-term customers' loyalty in the banking sector in Riau Island Province. As part of the implementation of Customer Relationship Management (CRM), this study supports that there is a significant role between communication and conflict handling, satisfaction, and customer loyalty. The model developed in this study to measure customer loyalty through the implementation of customer relationship management (CRM) strategy of the banking services industry in Riau Island Province. The conclusion could be recommended for bank management in implementing the proper CRM strategy and maintaining the longtime relationship with the prime customers.
PENGAPLIKASIAN ALAT PEMASARAN DIGITAL TERHADAP UMKM NURUTO Antony Sentoso; Lady Lady; Julia Christini; Novi Sandra; Felicia Clarissa; Tina Tina; Weni Vivianti
JURNAL ILMU MANAJEMEN SABURAI Vol 9, No 1 (2023): JURNAL ILMU MANAJEMEN SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jims.v9i1.2278

Abstract

Pemasaran digital telah mengubah cara bisnis beroperasi dengan perubahan perilaku konsumen yang semakin menuju ranah digital. Bagi Usaha Mikro, Kecil, dan Menengah (UMKM) yang memiliki keterbatasan sumber daya, pemasaran digital menjadi kunci untuk memperluas jangkauan pasar. Di Indonesia, UMKM merupakan mayoritas bisnis, berkontribusi signifikan terhadap pertumbuhan ekonomi dan penciptaan lapangan kerja. UMKM juga berperan dalam mengurangi disparitas sosial dan ekonomi dengan memberikan peluang bagi individu yang kurang beruntung. Namun, UMKM menghadapi tantangan berupa sumber daya terbatas, anggaran pemasaran yang terbatas, akses pasar yang terbatas, persaingan dengan perusahaan besar, dan pemahaman yang tepat tentang target audiens. Dalam menghadapi tantangan tersebut, strategi inovatif dan pemasaran digital menjadi solusi efektif untuk mencapai kesuksesan. Dengan memanfaatkan teknologi digital, UMKM dapat meningkatkan visibilitas, menjangkau lebih banyak konsumen, dan memperkuat kehadiran mereka di pasar yang semakin digital.
Co-Authors Antony Sentoso Felicia Clarissa Jonathan Patrik Julia Christini Novi Sandra Suyono Saputra Tina Tina Weni Vivianti