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All Journal Jurnal Sains dan Teknologi Journal of Business Studies and Management Review
Lilis Suryani
Universitas Jambi
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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THE EFFECT OF SOCIAL MEDIA ORIENTATION ON MARKETING PERFORMANCE THROUGH VILCHIC BRAND IMAGE Lilis Suryani; Syahmardi Yacob; Musnaini Musnaini
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.965 KB) | DOI: 10.22437/jbsmr.v5i1.16656

Abstract

This study aims to determine the influence of Social Media Orientation, Marketing Performance, and Brand Image. This research uses a quantitative descriptive method with Partial Least Square (PLS) Professional analysis tool. The subjects of this research are consumers who use vilchic masks in Jambi and outside the city of Jambi. The sampling technique used is purposive sampling. The number of samples used in this study amounted to 125. The results of this study indicate that social media orientation does not affect the marketing performance of vilchic companies. Social media has a significant impact on brand image, and brand image can affect the marketing performance of vilchic companies. The brand image variable in this study can influence or mediate between the marketing performance variables and the social media orientation, meaning that this research is full mediation. The findings of this study contribute that Brand Image is an essential factor in seeing the sales performance of vilchic companies.
Penilaian dan Prediksi Indeks Kualitas Air Sungai Asam, Kota Jambi Lailal Gusri; Lilis Suryani; Shally Yanova; Bambang Irawan; M. Nuklirullah
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 3 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i3.5133

Abstract

The water quality of rivers can deteriorate due to the large amount of pollutants entering the river. Water quality assessments provide an overview of the actual state of water quality. The WQI can provide valuable information about the water quality of rivers. The calculation of the water quality index is carried out because there is a high probability that other parameters also exceed the quality standards, which are not considered when calculating the water quality index. Therefore, it is very important to assess the water quality of the river. The objective of this study was to assess the water quality of the Asam River, Jambi City. The research methodology involved collecting water samples from the Asam River at locations I (upstream), II (middle) and III (downstream) and testing the samples in the laboratory. Indices were analyzed using WQI for the following variables: temperature, total suspended solids (TSS), pH, BOD, COD, nitrate, total phosphate, dissolved oxygen and fecal coliforms. The method using WQI to determine water quality classification values ​​can serve as a reference for problem solving and evaluation of water pollution management. The results based on the calculations resulted in a WQI value of 96,27 at location II (middle); 70,95 at location I (upstream) and 186,01 at location III (downstream). The results of the study on the water quality of the Asam River are as follows: 1) very low water quality, 2) low quality water and 3) unfit for drinking water, posing a risk to aquatic life and human health.
Co-Authors Bambang Irawan Gusri, Lailal M. Nuklirullah Musnaini Musnaini Syahmardi Yacob Yanova, Shally