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All Journal DIGEST MARKETING Jurnal Manajemen Terapan dan Keuangan Ekonomi Bisnis Journal of Educational, Health and Community Psychology JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Universitas Batanghari Jambi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal Publicuho Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Terapan (JIMT) International Journal of Social Science Studi Ilmu Manajemen dan Organisasi Studium: Jurnal Pengabdian Kepada Masyarakat ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Majority Science Journal International Journal of Economic Research and Financial Accounting Jurnal Media Akademik (JMA) JUAN: Jurnal Pengabdian Nusantara IPSSJ International Journal of Applied Management and Business Nomico Journal of Shariah Economics

Syahmardi Yacob

Department Of Management, Faculty Of Economics And Business, Universitas Jambi, Indonesia

Author-ID : 2916179

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH KINERJA LAYANAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PEMASANG IKLAN Rd. Muhammad Ridho; Syahmardi Yacob
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6674.608 KB)

The aim of this study is to analyze the influence of service performance and brand image on customer satisfaction partially and simultaneously. The population consists of 350 customers (advertisers) while sample size is 78 units. Methods of data collection used survey which is followed by statistical examination to test the hypothesis, used multiple linear regressions. The results showed that service performance and brand image have positive and significant influence on customer satisfaction, where brand image has a more dominant influence when compared to service performance variables.

ORIENTASI KEWIRAUSAHAAN, INOVASI PRODUK, DAN MEDIA SOSIAL TERHADAP KINERJA PEMASARAN DENGAN KEUNGGULAN BERSAING SEBAGAI INTERVENING PADA UKM DI KOTA JAMBI Yosi Fadhillah; Syahmardi Yacob; Tona Aurora Lubis
Jurnal Manajemen Terapan dan Keuangan Vol. 10 No. 01 (2021): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v10i01.12175

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui pengaruh orientasi kewirausahaan, inovasi produk, dan media sosial terhadap kinerja pemasaran melalui keunggulan bersaing pada UKM di Kota Jambi. Pengumpulan data dilakukan dengan survei menggunakan kuesioner yang diberikan kepada 100 UKM di Kota Jambi. Alat analisis yang digunakan adalah Smart PLS 3. Hasil penelitian menunjukkan bahwa pengaruh langsung, Orientasi Kewirausahaan tidak berpengaruh terhadap keunggulan bersaing, inovasi produk berpengaruh terhadap keunggulan bersaing, media sosial berpengaruh terhadap keunggulan bersaing, orientasi kewirausahaan berpengaruh terhadap kinerja pemasaran, keunggulan bersaing berpengaruh terhadap kinerja pemasaran, Media Sosial berpengaruh terhadap Kinerja Pemasaran pada UKM di Kota Jambi dan kesimpulan dari pengaruh mediasi penelitian ini adalah keunggulan bersaing memiliki pengaruh mediasi terhadap variabel inovasi produk dan media sosial, sedangkan untuk variabel orientasi kewirausahaan tidak terdapat pengaruh mediasi. Kata kunci : Orientasi Kewirausahaan; Inovasi Produk; Media Sosial; Keunggulan Kompetitif; dan Kinerja Pemasaran ABSTRACT The purpose of this study was to determine the effect of entrepreneurial orientation, product innovation, and social media on marketing performance through competitive advantage in SMEs in Jambi City. Data collection was carried out by survey using a questionnaire given to 100 SMEs in Jambi City. The analytical tool used is Smart PLS 3.The results show that direct influence, entrepreneurial orientation has no effect on competitive advantage, product innovation affects competitive advantage, social media affects competitive advantage, entrepreneurial orientation affects marketing performance, competitive advantage affects performance Marketing, Social Media has an effect on Marketing Performance in SMEs in Jambi City and the conclusion of the mediation effect of this study is that competitive advantage has a mediating effect on product innovation and social media variables, while for entrepreneurial orientation variables there is no mediation effect Keywords : Entrepreneurship Orientation; Product Innovation; Social Media; Competitive Advantage; and Marketing Performanc

PEMBENTUKAN BRAND ATTACHMENT TERHADAP E-WOM SOCIAL COMMERCE INSTAGRAM PADA AKUN PRODUK ONLINE MAKANAN RINGAN DI KOTA JAMBI Zuhratul Aulia; Syahmardi Yacob; Tona Aurora Lubis
Jurnal Manajemen Terapan dan Keuangan Vol. 9 No. 03 (2020): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v9i03.12177

ABSTRACT The development of internet technology now makes the spread of word of mouth not only limited to face-to-face communication, but has changed its form to electronic word of mouth. One form of E-WOM (electronic Word of Mouth) marketing is social media like Instagram. The purpose of this study was to analyze the effect of Brand Attachment on Instagram Social Commerce E-Wom on Snack Products Online Accounts in Jambi City. The population in this study is the people of Jambi City who use Instagram social media accounts. The sampling technique in this study uses purposive sampling by taking 95 respondents based on criteria. Data collection methods using field studies in the form of online questionnaires. The analytical tool in this study uses multiple linear regression. Brand Satisfaction and Brand Trust have a significant influence on Brand Attachment. Brand Satisfaction and Brand Trust through Brand Attachment have a significant influence on the mediation of E-WOM Instagram social commerce. Keywords: Brand Satisfaction, Brand Trust, Brand Attacment, and Instagram Social Commerce E-Wom. ABSTRAK Perkembangan teknologi internet saat ini membuat penyebaran word of mouth tidak hanya terbatas pada komunikasi tatap muka, tetapi sudah berubah bentuk menjadi electronic word of mouth. Salah satu bentuk dari E-WOM (electronic Word of Mouth) marketing adalah media sosial seperti Instagram. Populasi dalam penelitian ini adalah masyarakat Kota Jambi yang menggunakan akun social Media Instagram,Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling dengan mengambil 95 responden berdasarkan kriteria. Metode pengumpulan data menggunakan studi lapangan dalam bentuk kuesioner online. Alat analisis dalam Penelitian ini menggunakan regresi linier berganda. HaSil penelitian menunjukkan bahwa Brand Satisfaction,Brand Trust memberikan pengaruh yang signifikan terhadap E-wom social commerce Instagram, Brand Satisfaction dan Brand Trust memberikan pengaruh yang signifikan terhadap Brand Attachment .Brand Satisfaction dan Brand Trust melalui Brand Attachment memberikan pengaruh yang signifikan terhadap mediasi dari E-WOM social commerce Instagram. Kata kunci: Brand Satisfaction, Brand Trust, Brand Attacment, dan E-Wom Social Commerce Instagram.

EFEKTIVITAS PENERAPAN SISTEM INFORMASI MANAJEMEN DAERAH (SIMDA) KEUANGAN DALAM PENYUSUNAN LAPORAN KEUANGAN DI DINAS ENERGI DAN SUMBER DAYA MINERAL (ESDM) PROVINSI JAMBI Ridha Eka Putri; Syahmardi Yacob
Jurnal Manajemen Terapan dan Keuangan Vol. 10 No. 02 (2021): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v10i02.13161

Penelitian ini difokuskan pada efektivitas penerapan SIMDA Keuangan, serta faktor pendukung dan faktor penghambat efektivitas penerapan SIMDA Keuangan. Penelitian ini merupakan penelitian kualitatif dengan metode deskriptif. Penelitian ini dilakukan di Dinas ESDM Provinsi Jambi. Informan penelitian ditentukan dengan teknik Purposive. Data dalam penelitian ini dikumpulkan melalui wawancara, observasi dan studi dokumentasi. Hasil penelitian menunjukkan bahwa penerapan SIMDA Keuangan dalam penyusunan laporan keuangan di Dinas ESDM Provinsi Jambi dapat dinyatakan cukup efektif, meskipun terdapat beberapa kendala atau faktor penghambat dalam penerapan SIMDA Keuangan, seperti; jaringan server yang tidak stabil, belum adanya sistem backup otomatis, tidak adanya pemeliharan (maintenance) pada komputer dan perangkat SIMDA lainnya, kurangnya program pelatihan untuk peningkatan kualitas SDM, dan kurangnya komitmen pimpinan untuk memperhatikan perkembangan SIMDA Keuangan

SYSTEMATIC LITERATURE REVIEW: HUBUNGAN VARIABEL DIGITAL MARKETING TERHADAP KINERJA PEMASARAN Vivi Herlina; Syahmardi Yacob
Journal Publicuho Vol 5, No 1 (2022): February - April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/jpu.v5i1.23801

The advancement of information technology requires a business to utilize it; one of the utilizing of information technology to maximize marketing is using digital marketing. This study aims to answer the research question; what is the role of digital marketing in affecting marketing performance. The method was Systematic Literature Review by searching papers or proceedings published between 2015-2021. The result shows that most data analyzing methods are Structural Equation Modelling and multiple regression. From the papers is known that e-marketing digital marketing capabilities variables affect marketing performance.

Dampak Kabut Asap terhadap Kinerja Usaha Pedagang Pasar di Kota Rengat Kabupaten Indragiri Hulu Provinsi Riau Ivalaina Astarina; Syahmardi Yacob; Febblina Daryanes; Khusnul Fikri; Ahmad Ramadhan
J-MAS (Jurnal Manajemen dan Sains) Vol 5, No 1 (2020): April
Publisher : Universitas Batanghari

The purpose of the research in IIS to know and analyze the impact of the haze on the performance of business traders market. This research belongs to the type of descriptive research. Descriptive research that aims to describe, describe and analyse existing events and aims to obtain information about the impact of haze in accordance with existing theories. Data collection method through dissemination of questionnaires and questions answered. The population in this study is the market merchant of Rengat City. Determination of sample count of 100 respondents/market trader. The data analysis technique used to analyze this research data is to be descriptively used statistical analysis in the form of a percentage formula because its purpose is to see the trend of the indicators of each variable and the research is only aimed to describe the reality in the field is not to be seen relations or comparisons. In this study, researchers used Likert measurement scales. The Likert scale relates to a statement about a person's attitude toward something. The results of this study can be concluded that: (1) The health of the market traders of the city of Rengat is interrupted because of the thick haze that affects the trading activity itself. (2) The income of market traders in the city of Rengat is decreasing due to declining people's desire to shop in the market due to the worry of being exposed to haze which can cause ISPA disease and other health disorders. (3) The market environment of the Rengat is affected by the smoke of the daily Trader's life. Usually traders have already held their trades starting from the beginning of the morning, because the haze of most traders often come late to the market (overdo). (3) The education of students from the family of market traders in the city of Rengat is also affected by the haze so that it must be dissolved until normal weather conditions are back. Because of this, students have a lot of missed material and have to force themselves to pursue the lag by adding hours and learning tasks that are much beyond the student's thinking capacity.

Model Tata Kelola dan Perilaku Bisnis Stand/Booth Container di Provinsi Jambi Tona Aurora Lubis; Syahmardi Yacob; Firmansyah Firmansyah
J-MAS (Jurnal Manajemen dan Sains) Vol 6, No 2 (2021): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v6i2.293

Street food business phenomenon gives a new touch in the culinary industry of Jambi Province because of the unique way of selling that does not use stalls or tents, but uses a knock down cart in the form of a box shaped like a container, so it is known as stand /Booth Container. The ultimate goal of this research is to formulate a model of governance and business behavior of stand/booth containers in Jambi Province. This study used mixed methods (qualitative and quantitative methods) using the type of Sequal Exploratory Design. The result conluded that the business behavior of food outlets/containers in Jambi Province which is reflected by efficiency, innovation, creativity, and creativity affects business performance which is reflected by capital growth, profit growth, and sales growth. In contrast, governance as reflected by modern, partnership and systematic does not affect business performance which is reflected by capital growth, profit growth and sales growth.

Pengaruh Kepemimpinan Transformasional dan Program Pelatihan dan Pengembangan Terhadap Kinerja Karyawan Melalui Kompetensi Di Petrochina Internasional Jabung Ltd Gajianto Pangarso Hari Kuncoro; Sihol Situngkir; Syahmardi Yacob
J-MAS (Jurnal Manajemen dan Sains) Vol 6, No 1 (2021): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v6i1.225

This study aims to examine whether there is an influence of transformational leadership and training and development programs on employee performance with the mediation variable, namely competence. Primary data source using a questionnaire taken on the research object at PetroChina International Jabung Ltd with a total sample of 144 respondents. The study uses quantitative descriptive analysis and data processed with SPSS 24 namely regression analysis and path analysis. The results showed that there was a positive influence on transformational leadership and training and development programs on employee performance. Transformational leadership and training and development programs affect on employee competencies. Employee competence mediates transformational leadership on employee performance and competence also mediates training and development programs on employee performance. The study recommends that the leaders of the PetroChina International Jabung Ltd Office need toreview the policies of improving the implementation of training and development programs and employee competencies so that employees can contribute more productively to the Office.

Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism Syahmardi Yacob; Johannes Johannes; Nor Qomariyah
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 3 No. 2, June 2019
Publisher : Faculty of Economics, Universitas Sriwijaya

The purpose of this study is to investigate the effect of destination attractiveness and image on visiting intention in Indonesia rural tourism. Data were collected from tourist are visiting rural tourism in Kerinci district, Jambi Province (Indonesia). This study used the three variables important factors to develop tourism destination where one of potential object existed, meanwhile destination image from the tourism influenced their interest to visit. The research finding is the significant impact of destination attractiveness through destination image towards development of visiting intention. A main reason destination attractiveness is one of key factors to attract tourist what they want and need. Secondly, an important to create nature tourism achievement perspective between local people and government. Third, also to increase a public awareness of their effort an environment protecting and preserving it as economic value thru rural tourism.

THE EFFECT OF FINANCIAL AND NON-FINANCIAL PERFORMANCE ON REGIONAL COMPETITIVENESS OF BUNGO DISTRICT WITH CAPITAL EXPENDITURE AND BUDGET GOVERNANCE AS INTERVENING Herawati; Syamsurijal Tan; Sri Rahayu; Syahmardi Yacob
International Journal of Social Science Vol. 1 No. 4: December 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i4.713

This study aims to determine the effect of financial and non-financial performance, capital expenditure, budget management on regional competitiveness. Second, this study also determines the impact of financial and non-financial performance on regional competitiveness through capital expenditures and budget management in the Bungo Regency. Primary data were collected through direct interviews with respondents with predetermined criteria and processed using Structural Equation Model analysis with PLS. The results study found only financial and non-financial performance and budget management had a significant effect on regional competitiveness, while capital expenditure had no effect. This study also found that financial and non-financial performance affects regional competitiveness through budget management, but it had no effect if capital expenditures were intervening.

Co-Authors Abror Ade Octavia Ade Perdana Siregar Ade Titi Nifita Ade Titi Nifita Adetia, Mayang salva Agus Solikhin, Agus Ahmad Ramadhan Akhmad Fuad AKHMAD IRWANSYAH SIREGAR Alya Ananda Riel Amaliatul Mar’atus Sholekhah Amri Amir Andang Fazri Anggia Agustini Saputri anita febrianti Arvelita, Alya Diandra Astarina, Ivalaina Bambang Sutejo, Bambang Budi Susanto Dahmiri Dara Sonia Dede Suleman Dewi , Erwita Diandri, Azkar Edward Elsa Miranda.R F. Husni Hasbullah, F. Husni Fahdillah, Yosi Febblina Daryanes Ferry Satria Ferry Satria Fikri, Khusnul Firmansyah Firmansyah Futri Rezki Indah Gajianto Pangarso Hari Kuncoro Haryadi Haryadi Haryadi Haryadi Hendriyaldi Herawati Herawati Idham Khalik Ikhsan, Feyza Muhammad Johannes Johannes Johannes Johannes johannes johannes Johannes Johannes Johni Paul Karolus Pasaribu Junaidi Junaidi Junaidi Junaidi Kartika, Yulia Dwi Laras Sabrina, Hanan Levie Nia Lidya Pusparina Sirait Lilis Suryani Listi, Sella Afrian Lucky Enggrani Fitri Mastuti HS Melisa Sebtiani Milasari, Roza Mira Gustiana Pangestu Muhammad Nopbrima Musnaini musnaini musnaini Musnaini Musnaini Nabila Aufa Nadya Nofrans Eka Saputra, Nofrans Eka Nor Qomariyah Normalasari Normalasari NOVITA EKASARI Novita Sari Novita Sari Oktaviani, Singki Puspita Sari Putri Wariani Raja Sarah Fatricia Ratih Kusumastuti Rd. Muhammad Ridho Ridha Eka Putri Rika Lidyah Rika Nurjihan Rike Setiawati Rista Aldilla Syafri Rizkullah, Dzaki Achmad Rosadi, Ichsan Rum, Muhammad Saputri, Anggia Agustini Saryono Saryono Satria Rahman Selvia, Levi Septia Nur Larasati Shelli Safitri Shofia Amin Sihol Situngkir Siregar , Ade Perdana Sri Rahayu SRI RAHAYU Sry Rosita Susianto, Budi Suyatno, Andri Syafri, Rista Aldilla syahmardi yacob Syamsurijal Tan Tassya, Tassya Fitri Ramadhani Tona Aurora Lubis Tona Aurora Lubis Try Syeftiani Vivi Herlina Wawan Novianto Yenni Yuniarti Yenny Yuniarti Yosi Fadhillah YULHASMIDA YULHASMIDA Zainal Abidin Zuhratul Aulia Zulfina Adriani

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