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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Niza Utami
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Library & Information Science Social Sciences

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Pengaruh Brand Ambasador Terhadap Keputusan Pembelian pada E-Commerce Tokopedia (Studi Kasus Remaja Kota Medan) Niza Utami; Purnama Ramadani Silalahi; Khairina Tambunan
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Perkembangan dunia periklanan yang semakin maju mengharuskan setiap brand untuk memberikan daya tarik terhadap iklannya dengan memunculkan keunggulan demi menarik minat beli konsumen. Salah satu daya tarik iklan adalah brand ambassador. Tujuan penelitian ini adalah untuk mengetahui pengaruh brand ambassador e-commarce Tokopedia terhadap keputusan pembelian di Kota Medan. Penelitian ini bersifat kuantitatif. Populasi dan sampel dalam penelitian ini adalah remaja berusia 12 tahun sampai 22 tahun yang berdomisili di Kota Medan dengan jumlah sampel 50 responden. Teknik analisis data yang digunakan adalah deskriptif dan regresi linear sederhana. Berdasarkan hasil penelitian yang telah dilakukan mengenai pengaruh brand ambassador terhadap keputusan pembelian pada e-commarece Tokopedia (studi kasus remaja kota Medan), terbukti berpengaruh signifikan. Brand Ambassador berpengaruh secara positif terhadap keputusan pembelian remaja kota Medan pada e-commarce Tokopedia.
Pengaruh Produksi, Harga Internasional, dan Nilai Tukar Rupiah Terhadap Ekspor Kakao di Indonesia Periode Tahun 2012-2021 Niza Utami; Nurlaila Nurlaila; Reni Ria Armayani
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.4642

Abstract

Indonesia is a developing country with an abundance of natural resources. This abundant natural resource wealth is a distinct advantage for Indonesia, this natural wealth produces a variety of commodities that can become a source of state revenue by trading them. The purpose of this study was to determine the effect of cocoa production, international cocoa prices, and the rupiah exchange rate on the value of cocoa exports in Indonesia. The data used in this research is secondary data. Data sources were obtained from various institutions such as the Central Statistics Agency, Bank Indonesia, World Bank, Ministry of Agriculture, International Cocoa Organization and other sources related to this research. This research is explanatory research in nature. In this research, a quantitative approach was used. The data analysis technique uses multiple linear regression tests. The results of the study, namely, cocoa production has no significant effect on the value of cocoa exports in Indonesia. International prices have a significant effect on the value of cocoa exports in Indonesia. The rupiah exchange rate has a significant effect on the value of cocoa exports in Indonesia. Keywords: Production, Internasional Prices, Rupiah Exchange Rate
Co-Authors Nurlaila Nurlaila Purnama Ramadani Silalahi Reni Ria Armayani Tambunan, Khairina