Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen
Abul Hasan Asyari
Sekolah Tinggi Ilmu Ekonomi Pancasetia Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kualitas Produk, Price fairness, Citra Merek dan Kepercayaan Merek Terhadap Kepuasan Pelanggan Handphone Merek Samsung di Banjarmasin Abul Hasan Asy’ari; Anthonius Junianto Karsudjono
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 8, No 1 (2021): Januari : Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v8i1.4154

Abstract

This study aims to determine the effect of Product Quality, Price Fairness, Brand Image, and Brand Trust variables on Customer Satisfaction of Samsung brand mobile phones. This research is a correlational study with the population is all people who own and use Samsung mobile phones that meet the requirements for respondents. The sample in this study was 125 respondents. The results showed that (1). Simultaneously the Product Quality, Price Fairness, Brand Image and Brand Trust variables significantly influence Customer Satisfaction (2). Partially, Product Quality and Price Fairness variables have no significant effect on Customer Satisfaction. Whereas the Brand Image variable, Brand Trust has a significant effect on Customer Satisfaction.
Analisis Segmen Pasar Produk Handphone Berbasis Android di Lingkungan Mahasiswa di Banjarmasin Abul Hasan Asyari; Arief Noviarakhman Zagladi
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol 4, No 1 (2020): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.569 KB) | DOI: 10.35130/jrimk.v4i1.73

Abstract

This study aims to determine and analyze the market segment of android-based mobile users on college students in Banjarmasin. Sample used are 140 college Student. The variables used as a basis for segmentation are product attribute variables including indicators of quality, price, performance, durability, reliability, brand image, features, design, model, specifications, capacity, warranty and aesthetics. The analytical tool used is the K-Mean Cluster Analysis. The results showed that Cluster 1 is respondents who are concerned with price, performance, durability, features, specifications and warranty attributes. This cluster is named "Performance Cluster". Cluster 2 is the respondent who is concerned with all the attributes except the guarantee. This cluster is named "Product Cluster". Cluster 3 is respondents who are concerned with the attributes of features, models, capacities. This cluster is named "Cluster of Excellence". Keywords : market segment, quality, price, performance, durability, reliability, brand image, features, design, model, specifications, capacity, warranty and aesthetics  Penelitian ini bertujuan untuk mengetahui dan menganalisis segmen pasar pengguna ponsel berbasis android pada mahasiswa di Banjarmasin. Sampel yang digunakan sebanyak 140 mahasiswa. Variabel-variabel yang digunakan sebagai dasar segementasi adalah variabel atribut produk meliputi indikator kualitas, harga, kinerja, daya tahan, kehandalan, citra merek, fitur, desain, model, spesifikasi, kapasitas, garansi dan estetika. Alat analisis yang digunakan adalah Analisis K- Mean Cluster. Hasil penelitian menunjukkan bahwa Klaster 1 adalah responden yang mementingkan atribut harga, kinerja, daya tahan, fitur, spesifikasi, dan garansi. Klaster ini  diberi nama “Klaster Kinerja”. Klaster 2 adalah responden yang mementingkan semua atribut kecuali garansi. Klaster ini  diberi nama “Klaster Produk”. Klaster 3 adalah responden yang mementingkan atribut fitur, model, kapasitas. Klaster ini  diberi nama “Klaster Keunggulan” Kata Kunci : segmen pasar, kualitas, harga, kinerja, daya tahan, kehandalan, citra merek, fitur, desain, model, spesifikasi, kapasitas, garansi, estetika
Co-Authors Arief Noviarakhman Zagladi Karsudjono, Anthonius