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Mira Maulida
Swiss German University
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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The Moderating Role of Data Privacy and Protection Security on Service Quality, Brand Equity, and Tariff Towards Firm Performance Radito Maulana Putra; Mira Maulida; Moch Riyadh Rizki
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

Indonesia had more than 200 million cyber-attacks. Due to its poor cybersecurity system, the country is subject to frequent attacks. As an illustration, in one week in January Indonesia experienced 1.35 million website attacks. The most recent major cyber-attacks in Indonesia happened during the ‘WannaCry’ ransomware attack in May 2017. 12 institutions in Indonesia were attacked, including plantation and manufacturing companies as well as universities. With 355 million telecom subscribers in total as of June 2019 (fourth-largest cellular market in the world) Indonesia still has extremely low awareness of the essentials of data privacy and protection security while few of the major telecom operators that offer prime data privacy and protection are a major distinguishing factor of service quality excellence. The Journal will have as main objective the evaluation of the Data Privacy and Security Protection of mobile telecommunications perceived by the clients towards its brand Equity and firm performance. The relationship and impact between data privacy and protection security as a moderating role with other 5 dependent variables were tested in different periods of telecom professionals and enthusiasts from different regions. This study applied quantitative analysis with data received from 215 high level telecom professionals from major operators and vendors who had extensive experience and knowledge within the Telecom Industry.
The Impact of Innovation Capability on Product Innovation Performance (Case Study of Manufacturing Industry in Indonesia) Agatha Hintama; Mira Maulida; Yosman Bustaman
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

Manufacturing industry contributes the highest to Indonesian’s GDP, but it continues to slide from 2015-2018 due to low number of new products and low diversification products. Thus, this study focuses on the capability in enhancing product innovation performance. Capabilities relate to RBV (resource-based view) of a firm. It explains how firms renew their competencies in order to adapt to the changing environment. In analysing the relation between innovation capability and product innovation performance, this study also considers the role of R&D performance. Many studies mentioned that innovation capability impacts R&D performance and product innovation performance. But there is still limited study that explores innovation capability as a moderating role towards R&D performance and product innovation performance. This study uses Structural Equation Method (SEM) which consist of 100 respondents of senior management in the manufacturing industry in Indonesia. Our study shows that innovation capability enhances product innovation performance better through R&D performance; rather than direct relation. But innovation capability has no moderating role towards the relation of R&D performance and product innovation performance.
Co-Authors Agatha Hintama Moch Riyadh Rizki Radito Maulana Putra Yosman Bustaman