Garuda - Garba Rujukan Digital

Peran key opinion leader dalam pemasaran film bertema kekerasan seksual Nurulita, Fadliyya Syifa; Primadini, Intan
Jurnal Komunikasi Profesional Vol 5 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Violence against women does not only occur in the private sphere, but also in the public sphere, for example in the workplace and educational institutions.Â Bombshell, a based on true story movie raises the issue of violence against women in the workplace. Promoting movies on violence against women theme in a country that still adheres to a patriarchal system is not easy. However, in Indonesia, it turned out that this movie not only attracted a large audience, but also received positive reviews from various parties. That success can be achieved due to the Marketing Public Relations strategy carried out by Cinema XXI as its distributor. This study aims to find out the Marketing Public Relations strategy of Cinema XXI in promotingÂ Bombshell. This study is a qualitative research and data is obtained through in-depth interviews. Based on the result of this study, it is known that in order to get positive coverage,Â Bombshellâ€™sÂ marketing campaign also aimed to shape perceptions as well as to educate the audience regarding the issue of violence against women in the workplace. Furthermore, there was a significant role of Key Opinion Leaders in creating awareness about the raised issues as well as inviting audiences to watch the movie.Â Keywords: BombshellÂ Â ; Key Opinion Leader; Marketing Public Relations; Violence against Women.

Strategi komunikasi komunitas manusaya dalam melaksanakan program sosial: Studi Kasus Program Sosial Titik Balik dan Kelas Pemenang Lie, Valerie; Primadini, Intan
Soetomo Communication and Humanities Vol. 2 No. 1 (2021)
Publisher : Universitas Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (742.117 KB)

All things about the lack of humanity are proven by violence cases and negative stigma in the society. The research aims to find out and analyze communication strategy applied to Manusaya in the effort to #MemanusiakanManusia through their social proggrame. Concept in this research reffering to Planning and Management concept by Cutlip, Center, and Broom that has stages Defining PR Problems, Planning and Programming, Taking Action and Communicating, and Evaluating the Program. This qualitative descriptive research used study case method. Primary data obtained by researchers is through in-depth interviews with four persons who responsible to be a interviewees. The result of this research shows that the strategy and tactic that Manusaya used was already following the concept. The campaign used online media and collaborated with external communities in the development of the program. The evaluation is carried out through two stages routine evaluation and whole evaluation. The suggestion of this research is that communication by Manusaya could be more varied and ensure the information can be understood properly by stakeholders.Keyword: Campaign; Communications Strategy; Social Proggrame.

Peran Komunikasi Korporat dari PT Angkasa Pura I dalam mengimplementasikan Strategi Media Relations Pradana, Nicholas Jevan; Primadini, Intan
Soetomo Communication and Humanities Vol. 2 No. 2 (2021)
Publisher : Universitas Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.34 KB)

The airport is no longer just a place for planes to land and depart, but has also become a destination. Yogyakarta International Airport is a new airport that replaces Adisutjipto International Airport. At the beginning of construction, Yogyakarta International Airport was opposed by both the local community who felt that the land was taken to be used as an airport, as well as the people of Yogyakarta who were used to going to Adi Sutjipto airport which is very close (ten to fifteen minutes away) compared to the new airport in Kulon Progo which requires an hour or an hour and a half to reach the destination. To overcome the problem, Corporate Communication PT. Angkasa Pura I implemented a media relations strategy, which involved journalists and the media, to restore its image. The concept used is Iriantara's media relations strategy which consists of managing relationships, developing relationship strategies, and developing networks. This research uses a post-positivistic paradigm and a qualitative approach, with a case study method. The results obtained in this research are that PT Angkasa Pura I has implemented a media relations strategy with the media, the media community and media organizations. The media relations strategy was carried out by distributing press releases, conducting media gatherings, media visits, media tours and media monitoring.

Peran key opinion leader dalam pemasaran film bertema kekerasan seksual Nurulita, Fadliyya Syifa; Primadini, Intan
Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Violence against women does not only occur in the private sphere, but also in the public sphere, for example in the workplace and educational institutions.Â Bombshell, a based on true story movie raises the issue of violence against women in the workplace. Promoting movies on violence against women theme in a country that still adheres to a patriarchal system is not easy. However, in Indonesia, it turned out that this movie not only attracted a large audience, but also received positive reviews from various parties. That success can be achieved due to the Marketing Public Relations strategy carried out by Cinema XXI as its distributor. This study aims to find out the Marketing Public Relations strategy of Cinema XXI in promotingÂ Bombshell. This study is a qualitative research and data is obtained through in-depth interviews. Based on the result of this study, it is known that in order to get positive coverage,Â Bombshellâ€™sÂ marketing campaign also aimed to shape perceptions as well as to educate the audience regarding the issue of violence against women in the workplace. Furthermore, there was a significant role of Key Opinion Leaders in creating awareness about the raised issues as well as inviting audiences to watch the movie.Â Keywords: BombshellÂ Â ; Key Opinion Leader; Marketing Public Relations; Violence against Women.

ANALISIS PENGAMBILAN KEPUTUSAN MAHASISWA DALAM MEMILIH PERGURUAN TINGGI SWASTA: (Studi Pada Mahasiswa Universitas Multimedia Nusantara Angkatan 2018) Intan Primadini; Cendera Rizky Anugrah Bangun
Kinesik Vol. 6 No. 2 (2019): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v6i2.78

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keputusan mahasiswa dalam memilih Perguruan Tinggi Swasta (PTS) untuk melanjutkan pendidikannya. Penelitian ini merupakan penelitian kuantitatif yang bersifat eksplanatif. Teori yang digunakan adalah teori Consumer Behavior di mana pengambilan keputusan dipengaruhi oleh faktor internal dan faktor eksternal. Pengumpulan data dilakukan dengan menggunakan metode survei melalui kuesioner. Populasi penelitian ini adalah mahasiswa Program Studi Ilmu Komunikasi UMN angkatan 2018. Hasil penelitian menunjukkan bahwa pada faktor internal, pilihan mahasiswa paling banyak ditentukan oleh tersedianya program studi yang mereka minati. Selain itu, nama besar Kompas Gramedia Group yang merupakan grup UMN menjadi alasan utama mahasiwa memilih UMN. Sementara dari faktor eksternal, adanya beasiswa membuat mahasiswa tertarik untuk menjadi mahasiswa UMN. Hasil lain, orang tua merupakan merupakan kelompok rujukan yang paling didengarkan oleh calon responden dalam memilih perguruan tinggi. Dan pameran pendidikan merupakan metode komunikasi pemasaran yang paling menentukan pilihan mereka dalam memilih UMN.

Pengaruh Advertorial mengenai CSR dalam Pembentukan Citra Merek Intan Primadini
Ultimacomm: Jurnal Ilmu Komunikasi Vol 8 No 2 (2016): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

This research aims to examine the influence of the advertorial credibility level toward public perception on advertorial. The advertorial selected for this research is Lifebuoy’s corporate social responsibility program. The study seeks to assess the influence of public perception on the CSR in Lifebuoy brand image and to identify the different perception between Lifebuoy users and non-users on its CSR and brand image. The study uses a positivist paradigm with explanative approach. Data were obtained through survey using questionnaires. The population of this research were students of the extension program of the Faculty of Social and Political Science, Universitas Indonesia. Sixty samples were elected through random sampling method. It can be concluded that the advertorial credibility rate has a significant influence on the public perception of CSR, while CSR also brings a significant influence on the Lifebuoy brand image. However, there is no significant difference between perception of the Lifebuoy users and non-users concerning CSR and brand image. Keywords: Advertorial, brand image, corporate social responsibility, Lifebuoy, marketing public relations

Relasi Self-Esteem dan Body Image dalam Terpaan Media Sosial Instagram Michelia Martanatasha; Intan Primadini
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

This research is motivated by the ‘social media detox’ phenomenon, which is being carried out by many people to avoid the negative effect of social media. The high number of Instagram user, which is 80% of 150 billion active users in Indonesia can make people vulnerable to mental health problems as a result of the excessive use of social media Instagram. These problems are related to the perception of body image and the serious impact of self-esteem. The purpose of this research is to find out the impact of social media Instagram exposure on self-esteem levels through the perception of body image levels. This research used social comparison theory with the concepts of media exposure, body image, and self-esteem. The methodology of this research is quantitative with explanatory research. The respondents of this research were 400 respondents using non-probability purposive sampling technique by distributing online questionnaire. This research also used path analysis test to determine the indirect influence between the three variables. The result of this research shown that there is an indirect influence of social media Instagram exposure on self-esteem levels through the perception of body image levels. Also, there is a significant influence between social media Instagram exposure on the perception of body image levels by 7,6% and the perception of body image levels on self-esteem levels by 68,3%. However, between social media Instagram exposure and self-esteem levels do not have a significant effect. These results prove that the use of social media Instagram can influence the perception of their body image that also influence their self-esteem. Keywords: Body image, Instagram, Social Media, Self-esteem, Social Comparison Theory

Covid-19 and Cinemas: The Importance of Creating the Engagement with Customers through Social Media Ramadhan Maulana Putra; Intan Primadini
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1994

The Covid-19 pandemic has resulted in one of the largest cinema companies in Indonesia, Cinema XXI, to temporarily close their business. Despite the closing, Cinema XXI is still trying to build the engagement with their customers on social media by carrying out marketing activities through the Instagram @Cinema.21. Therefore, the aim of this study is to find out how Cinemas utilizing social media in creating customer engagement during Covid-19. This study is a quantitative research and data is obtained through survey using questionnaire. This research questionnaire was distributed to 400 respondents. Based on the result of this study, it is known that Read Dimension has the highest influence on Engagement. Furthermore, Social Media Marketing was found to significantly influence Customer Engagement. Keywords: Covid-19, Cinema XXI, Social Media, Social Media Marketing, Customer Engagement.

DEVELOPING PUBLIC SPEAKING AND JOB INTERVIEW SKILLS FOR HOSPITALITY STUDENTS Septi Fahmi Choirisa; Ringkar Situmorang; Yoanita Alexandra; Intan Primadini
Jurnal Sinergitas PKM & CSR Vol 6, No 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6155

The main issues this article tries to address are vocational students' self-development skills. As a part of the tourism and hospitality industry, vocational schools and university students and lecturers are working on how the next generations contribute to supporting the government's aim to have sustainable business growth. Many vocational schools cover hard skills with low attention to students’ soft skills development. There is a massive gap between their self-preparations and their capabilities in technical management. This reality makes students less motivated and confident to compete in the workforce. This method employed pre-evaluations, workshops, a coaching clinic, and post-event evaluation to ensure the fulfilment of students’ needs. From the first to the second quarter of 2022, this program was made to develop students at Public Vocational School 7 Tangerang, Indonesia. With a total of 110 students with teachers involved, the workshop fulfilled students’ needs in the pre-evaluation questionnaire. Most of the students were satisfied and rated that this workshop supported their preparation before join to the hotel industry. This article contributes to hotel vocational school literature, especially in soft skill development. Moreover, issues addressed in this article can be an insight for vocational school management.

Peran public relations di perguruan tinggi: teknis atau manajerial? Intan Primadini; Angelia Heriyanto; Naomi Tehillah; Kadek Tri Anggraeni S. C. P; Chininta Rizka Angelia
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.727 KB)

Educational institutions, especially higher education, have long been aware of the role of Public Relations practitioners to perform structured communication activities. However, there are still many university leaders, even public relations practitioners themselves who do not understand their role in helping organizations achieve their goals. In general, the role of Public Relations practitioners is divided into two, namely technical and managerial. This study aims to analyze the role of Public Relations practitioners in higher education institution, especially Universitas Indonesia, using The Five-Factor Dimension Model. This is a descriptive qualitative research and the data is obtained through in-depth interviews with six participants. The results of the study show that Public Relations practitioners at Universitas Indonesia has ideally implemented both technical and managerial roles. However, their role is still dominated by technical role rather than managerial role.

Title

Found 33 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 33 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 33 Documents
Search