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PELAKSANAAN PROGRAM KKN TEMATIK MEMBANGUN DESA MEMBANGUN INDONESIA DI KELURAHAN SEI BILAH Bambang Suwarno; Muhammad Wasito
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16405

Abstract

Daerah pesisir memiliki tingkat kemiskinan yang tinggi akibat ketidakpastian ekonomi saat nelayan tidak melaut akibat cuaca buruk, dan sebagian besar hanya bergantung pada penangkapan ikan di laut. Hal ini menjadi tantangan dan permasalahan yang harus dicarikan solusinya oleh pemerintah desa yang wilayahnya berbatasan dengan pantai untuk meningkatkan pendapatan nelayan. Kegiatan Kuliah Kerja Nyata Tematik ini dilaksanakan selama tiga bulan berkat kerjasama Universitas Pembangunan Panca Budi dan Kelurahan Sei Bilah Timur. Program KKNT bertujuan untuk mengatasi permasalahan ekonomi, kesehatan, dan UMKM di masyarakat. Metode pelaksanaannya adalah Pendidikan, Pelatihan, dan Advokasi Masyarakat. Pelaksanaan program KKNT (a) Mengedukasi masyarakat tentang pentingnya pencegahan stunting dan mencegah pernikahan dini, (b) Pelatihan teknik printing dan makeup, (c) Advokasi strategi branding produk UMKM. Hasil kegiatan memberikan dampak bagi masyarakat sehingga mereka memahami bahwa banyak kegiatan yang dapat dilakukan untuk meningkatkan pendapatan keluarga selain dari pekerjaan utama mereka sebagai nelayan, seperti menjual produk UMKM dan jasa sablon dan tata rias. Pemahaman masyarakat tentang pencegahan stunting secara tidak langsung meningkatkan ekonomi keluarga. KKNT sebagai program kegiatan membangun desa membangun Indonesia memberikan solusi baru bagi masyarakat untuk pendidikan kesehatan dan UMKM yang secara langsung akan meningkatkan manfaat ekonomi bagi masyarakat pesisir.
Pelatihan Bahasa Inggris dengan Altissia untuk Meningkatkan Daya Jual Agrowisata di Kawasan Desa Wisata Lembang Bandung Jawa Barat Yulian Purnama; Bambang Suwarno
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 5 (2023): Sabajaya: Jurnal Pengabdian kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

English Language Training with Altisia to Increase the Selling Power of Agrotourism in the Lembang Village Area Bandung is a new breakthrough in offering valuable assets that can be utilized by the village government in accelerating the welfare of the village community. The utilization of these assets cannot be separated from English communication competence. This competency has an impact on the quality of tourist services, especially foreign tourists. This service activity aims to help increase the selling power of agro-tourism in the Lembang Bandung Village area and awareness of the essence of hospitality from the Meler village tourism actors totaling 20 people. The service was carried out in the traditional house of Meler village and the tourist lodge of Meler tourist village for four months (March - June 2023), once a week. The methods used to achieve these objectives were lectures, questions and answers, discussions, role plays, demonstrations and personal presentations. The results showed that the trainees understood the role of hospitality in tourism services and improved fluency in tourism English communication.
Memorable Tourism Experience: Building Satisfaction and Loyalty of Tourists (Case Study of Medan City, Indonesia) Elfitra Desy Surya Surya; Bambang Suwarno
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.3055

Abstract

This study examines the effect of memorable tourism experience on tourist loyalty mediated by tourist satisfaction in visiting the city of Medan. The research design was built using a causal-descriptive approach and supported by the PLS-SEM 2.8 quantitative method implemented to validate the hypothesis empirically. Survey questionnaires were used to collect data. The sample consisted of 210 tourists who visited the city of Medan, both local and national tourists. The results of the R-square test show a robust model, as seen from the percentage value of the tourist loyalty variable of 0.796, influenced by memorable tourism experience and mediated by tourists of 0.463. Besides that. From the research results, all variables, namely memorable tourism experience, traveler satisfaction, and traveler loyalty, have a significant effect. Traveler satisfaction as a mediating variable has a statistically substantial mediating role, from memorable tourism experiences to building tourist loyalty to tourist destinations in Medan City. These findings will be helpful for the local government and tourism industry players in the city of Medan in developing their goals and increasing tourist visits to the city of Medan and other stakeholders.