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All Journal International Journal of Economics Development Research (IJEDR) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Community Service JURNAL MITRA PRIMA Studi Akuntansi, Keuangan, dan Manajemen International Journal of Science and Environment SABAJAYA Jurnal Pengabdian Kepada Masyarakat
Bambang Suwarno
Universitas Prima Indonesia
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PELAKSANAAN PROGRAM KKN TEMATIK MEMBANGUN DESA MEMBANGUN INDONESIA DI KELURAHAN SEI BILAH Bambang Suwarno; Muhammad Wasito
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16405

Abstract

Daerah pesisir memiliki tingkat kemiskinan yang tinggi akibat ketidakpastian ekonomi saat nelayan tidak melaut akibat cuaca buruk, dan sebagian besar hanya bergantung pada penangkapan ikan di laut. Hal ini menjadi tantangan dan permasalahan yang harus dicarikan solusinya oleh pemerintah desa yang wilayahnya berbatasan dengan pantai untuk meningkatkan pendapatan nelayan. Kegiatan Kuliah Kerja Nyata Tematik ini dilaksanakan selama tiga bulan berkat kerjasama Universitas Pembangunan Panca Budi dan Kelurahan Sei Bilah Timur. Program KKNT bertujuan untuk mengatasi permasalahan ekonomi, kesehatan, dan UMKM di masyarakat. Metode pelaksanaannya adalah Pendidikan, Pelatihan, dan Advokasi Masyarakat. Pelaksanaan program KKNT (a) Mengedukasi masyarakat tentang pentingnya pencegahan stunting dan mencegah pernikahan dini, (b) Pelatihan teknik printing dan makeup, (c) Advokasi strategi branding produk UMKM. Hasil kegiatan memberikan dampak bagi masyarakat sehingga mereka memahami bahwa banyak kegiatan yang dapat dilakukan untuk meningkatkan pendapatan keluarga selain dari pekerjaan utama mereka sebagai nelayan, seperti menjual produk UMKM dan jasa sablon dan tata rias. Pemahaman masyarakat tentang pencegahan stunting secara tidak langsung meningkatkan ekonomi keluarga. KKNT sebagai program kegiatan membangun desa membangun Indonesia memberikan solusi baru bagi masyarakat untuk pendidikan kesehatan dan UMKM yang secara langsung akan meningkatkan manfaat ekonomi bagi masyarakat pesisir.
Pelatihan Bahasa Inggris dengan Altissia untuk Meningkatkan Daya Jual Agrowisata di Kawasan Desa Wisata Lembang Bandung Jawa Barat Yulian Purnama; Bambang Suwarno
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 5 (2023): Sabajaya: Jurnal Pengabdian kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

English Language Training with Altisia to Increase the Selling Power of Agrotourism in the Lembang Village Area Bandung is a new breakthrough in offering valuable assets that can be utilized by the village government in accelerating the welfare of the village community. The utilization of these assets cannot be separated from English communication competence. This competency has an impact on the quality of tourist services, especially foreign tourists. This service activity aims to help increase the selling power of agro-tourism in the Lembang Bandung Village area and awareness of the essence of hospitality from the Meler village tourism actors totaling 20 people. The service was carried out in the traditional house of Meler village and the tourist lodge of Meler tourist village for four months (March - June 2023), once a week. The methods used to achieve these objectives were lectures, questions and answers, discussions, role plays, demonstrations and personal presentations. The results showed that the trainees understood the role of hospitality in tourism services and improved fluency in tourism English communication.
Memorable Tourism Experience: Building Satisfaction and Loyalty of Tourists (Case Study of Medan City, Indonesia) Elfitra Desy Surya Surya; Bambang Suwarno
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.3055

Abstract

This study examines the effect of memorable tourism experience on tourist loyalty mediated by tourist satisfaction in visiting the city of Medan. The research design was built using a causal-descriptive approach and supported by the PLS-SEM 2.8 quantitative method implemented to validate the hypothesis empirically. Survey questionnaires were used to collect data. The sample consisted of 210 tourists who visited the city of Medan, both local and national tourists. The results of the R-square test show a robust model, as seen from the percentage value of the tourist loyalty variable of 0.796, influenced by memorable tourism experience and mediated by tourists of 0.463. Besides that. From the research results, all variables, namely memorable tourism experience, traveler satisfaction, and traveler loyalty, have a significant effect. Traveler satisfaction as a mediating variable has a statistically substantial mediating role, from memorable tourism experiences to building tourist loyalty to tourist destinations in Medan City. These findings will be helpful for the local government and tourism industry players in the city of Medan in developing their goals and increasing tourist visits to the city of Medan and other stakeholders.
A Foreign Language Mastery Training for International Internship Program Students: English Bambang Suwarno; Yolanda Novita Silaban; Nurhamidah Gajah; Natalia Parapat
Jurnal Mitra Prima Vol. 6 No. 2 (2024): JURNAL MITRA PRIMA
Publisher : Mitra prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/mitra_prima.v6i2.5716

Abstract

This foreign language training is conducted on the social sciences and political sciences department campus at the Universitas Muhammadiyah Tapanuli Selatan (UMTS). Foreign language training with the Altissia platform improves students' foreign language skills. The Altissia platform training method has 25 foreign languages ​​using the Common European Framework of Reference for Languages ​​(CEFR) learning method. This foreign language training is used so that students can practice their foreign language skills in preparation for international internships in Asian countries (Malaysia, Singapore) and Europe (England, France, and Germany). Foreign language training with the Altissia platform will determine the ability to write, read, listen, and speak. This language training uses a persuasive method online based on the web, which is applied in the learning process. Before conducting language training, a pre-test is carried out, and after five months of learning, a post-test is carried out. Data collection is carried out based on observations, namely by observing phenomena that occur in the field. The learning training provided to participants includes English training with the Altissia platform method, which involves studying using the platform for at least two hours every day for four days a week. The results from 71 participants, as many as 68 participants, increased their language ability level. Male students are better at English than women
Training and Mentoring on Meta-Product-Based Digital Marketing Strategies to Increase the Competitiveness of School MSMEs Bambang Suwarno; Bernard Ekarisman Ndururu; Feby Yoana Siregar; Okta Jaya Hermaja; Herlin Munthe; Kristi Endah Ndilosa Ginting; Muhammad Fikri Akbar Zuhdi; Puji Syukran; Agung Prabowo
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.1007

Abstract

The purpose of this Community Service activity is to improve the understanding and skills of students in grades X, XI, and XII of SMKN 1 Binjai in implementing digital marketing strategies based on Meta products to support the competitiveness of school MSMEs. The implementation method uses a participatory training approach and direct practical mentoring which includes understanding digital marketing concepts, introducing Meta products, creating promotional content, managing customer communications, and evaluating data-based marketing performance. Success was measured through pre-tests, post-tests, group practice observations, and Likert-scale questionnaires to assess the increase in knowledge, skills, and perceptions of participants regarding the benefits of the training. The results of the activity showed an increase in participants' understanding after participating in the training, especially in the aspect of using Instagram, Facebook, WhatsApp Business, and Meta Business Suite as promotional media for school MSMEs. Participants also demonstrated the ability to compose promotional captions, create digital content designs, manage customer communications, and understand performance indicators such as reach, impressions, engagement, clicks, comments, and incoming messages. The results of this training and mentoring have been proven to help students understand digital marketing in a more applicable, creative, and data-driven way. This activity also strengthens students' digital entrepreneurship skills by utilizing the Meta ecosystem as a learning and promotional medium. The limitation of this activity lies in the evaluation, which still focuses on short-term results through pre-tests, post-tests, and participant perceptions. Contributions: This activity provides practical contributions in the form of a digital marketing training model based on Meta products for vocational school students and theoretical contributions in strengthening digital entrepreneurship in schools.
Strategic Marketing Drivers of Air Conditioner Marketing Performance: Role of Competitive Advantage and Technological Turbulence Bambang Suwarno; Jamaluddin Jamaluddin
Studi Akuntansi, Keuangan, dan Manajemen Vol 6 No 1 (2026): July
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v6i1.6399

Abstract

Purpose: This study examines how strategic marketing drivers influence perceived marketing performance in the air conditioner industry and highlights the roles of competitive advantage and technological turbulence in an emerging-market context. Methodology: This study used a quantitative explanatory approach and analyzed data from 398 air conditioner consumers in Medan City, Indonesia, using SmartPLS. Results: Product differentiation strongly and significantly strengthens competitive advantage, and pricing strategies significantly improve perceived marketing performance. Perceived marketing capabilities also enhance competitive advantage, although they shape performance primarily through indirect pathways. Electronic word?of?mouth, brand reputation, competitive advantage, and technological turbulence do not significantly predict perceived marketing performance directly. These statistically non-significant paths clarify important boundary conditions: middle-income urban consumers who purchase durable goods, such as air conditioners, pay more attention to functional product attributes and value-for-money considerations than to reputational signals, online buzz, or environmental turbulence when they evaluate marketing success. Conclusions: The findings indicate that, in the air conditioner market in emerging urban settings, firms that emphasize product uniqueness and value-based pricing achieve superior perceived marketing performance, while reputational, e-WOM-related, and turbulence-related factors play more selective and context-dependent roles. Limitations: This study focuses on Medan City and perceived marketing performance, which narrows the generalizability of the findings to other regions, segments, and industries. Contributions: This study advances the strategic marketing literature by presenting an integrated model that identifies which strategic marketing drivers most effectively build competitive advantage and perceived marketing performance and by demonstrating when widely cited drivers exert weaker direct effects.
Socialization Of The Business World - The Industrial World As An Implementation Of The Independent Learning Policy - Independent Campus At The Faculty Of Social And Political Sciences, Riau University Bambang Suwarno; Zuhri Ramadhan; Bhakti Alamsyah; Jhon Simon
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.22

Abstract

During the Covid-19 pandemic, the pattern of education has changed. From a face-to-face teaching system to a teaching and learning process carried out remotely by utilizing the internet and information and communication technology. The Merdeka Belajar – Kampus Merdeka policy applied by the government to universities has created interesting dynamics for universities. One of these policies is internship/work practice in the industrial world. It is hoped that universities and their alumni can be independent, and graduates are able to work with the knowledge and skills they have so that they can provide benefits for the community to maintain a work environment in the industry. The purpose of this service is to socialize business world - industrial world to universities within the Faculty of Social and Political Sciences, University of Riau. Community service is carried out in the form of seminars and collaboration in the business world and industry. The method used in the implementation of this service is direct collaboration with distributors of e-learning companies and international work internships at PT. Anugrah Rezeki Sejahtera with its products, namely Altissia (elearning 22 language program), SmartInternz (IT project e-learning program) and Sea Education (cruise ship internship program).
Digital Entrepreneurship Competency Training for Students of SMA Negeri 2 Binjai Ruly Dwi Arista; Bambang Suwarno
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.91

Abstract

  High school students as the nation's future young generation, there needs to be an increase in competence towards the development of digital technology today. Digital technology has become their consumption and can be used to earn a living. However, its use has not been maximized so that it can be used to overcome the nation's current problems, namely the large number of unemployed and the difficulty of getting a job. Digital entrepreneurship training seeks to create a creative and active mental attitude and spirit to try to increase income in every business activity. This community service activity will use the classroom action research method. In this method, students of SMA Negeri 2 Binjai as training participants and UNPAB lecturers will act as speakers and assessors. The method used is the Progressive Differentiation and Integrative Reconciliation Method, which is a method to improve students' understanding as seen from the increase in learning outcomes scores. Also, as a Classroom Action Research Method that will show the results of students' understanding of the use of digital social media as a suggestion to develop and arouse students' entrepreneurial spirit, it is hoped that there will be quality learning that can be applied when working in the business and industrial world. The results of activities in the community at SMA 2 Binjai can be seen from the results of the principle of Progressive Differentiation and Integrative Reconciliation, there is an increase in the score for understanding the use of digital entrepreneurship on Facebook, Instagram and Twitter from an average pre-test score of 48.33% to a post-test result of 92.71 % which is obtained.
Socialization Of The International Certified Internship Program In Support Of The Merdeka Belajar - Kampus Merdeka Policy At The Faculty Of Teacher Training And Education, Santo Thomas Catholic University, Medan Geby Citra Ananda; Zuhri Ramadhan; Bambang Suwarno; Bhakti Alamsyah
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.112

Abstract

The internship program is an activity for students to apply knowledge, attitudes, general and specific skills in the workplace. The duration of this internship is a minimum of 6 months and can be extended according to the provisions or agreement between the original institution and the Internship Workplace. Students must be guided by internal supervisors from lecturers and external supervisors from the Internship Workplace. The purpose of this paper is to find and take an inventory of several businesses as partners in the implementation of student internships at the Faculty of Teacher Training and Education, Santo Thomas Catholic University, Medan. Literature research on ideas was reviewed, various literatures were collected and analyzed descriptively. This study shows that there are several businesses that can be used as student internship partners. Such as multi-language internships in Altissia - Belgium, IT Internships at Smartinternz - Singapore, Hospitality Internships in Hotels in Asia Pacific, Middle East and Australia countries, and Internships on Cruise Ships. This program is to encourage students to be able to master various competencies and this program is expected to enable students to improve the competence of graduates, both soft skills and hard skills, to be ready with the needs of the times and prepare graduates who are superior, moral and ethical.
Self-Introduction Training through Digital Marketing for Entrepreneurial Interest Development Among SMA Methodis Lubuk Pakam Students Bambang Suwarno; Okta Jaya Hermanjaya; Feby Yoana Siregar
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.881

Abstract

This training program titled "Self-Introduction through Digital Marketing for Entrepreneurial Interest Development Among SMA Methodis Lubuk Pakam Students" aims to equip high school students with essential digital marketing skills to foster entrepreneurial interest. In today’s digital era, understanding how to effectively use digital platforms for personal branding and marketing is crucial for young individuals aspiring to start their own businesses. This training covered foundational aspects of digital marketing, including social media management, content creation, and the utilization of digital platforms for entrepreneurship. Participants learned how to build a personal brand, create engaging content, and use e-commerce platforms and social media to promote business ideas. The training not only provided practical knowledge but also boosted the students’ confidence in pursuing entrepreneurship in a digitalized world. The outcomes of the training showed an increase in participants’ digital literacy, creativity, and entrepreneurial mindset, preparing them to explore future business opportunities effectively.
Co-Authors Agung Prabowo Andrew Wijaya Bernard Ekarisman Ndururu Bernard Ekarisman Ndururu Bhakti Alamsyah Devin Lucius Elfitra Desy Surya Feby Yoana Siregar Feby Yoana Siregar Feby Yoana Siregar Geby Citra Ananda Harvani Aprilia Tan Herlin Munthe Jamaluddin Jamaluddin Jhon Simon Jofani Augustine Wijaya Kendy Prayogo Kristi Endah Ndilosa Ginting M. Wasito Muhammad Fikri Akbar Zuhdi Natalia Parapat Nurhamidah Gajah Okta Jaya Harmaja Okta Jaya Hermaja Okta Jaya Hermanjaya Petrus Pardede Puji Syukran Purnama, Yulian Rezky Alamsyah Risna Evelina Sirait Romeo Gary Ruben Siregar Ruby Merrey Tanoro Ruly Dwi Arista Shaista Noor Yohanes Lubis Yolanda Novita Silaban Zuhri Ramadhan