Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Pendidikan Ekonomi (JURKAMI)

EFFECT OF E-COMMERCE INNOVATION AND E-SERVICE QUALITY ON TOKOPEDIA CUSTOMER SATISFACTION AND LOYALTY IN SURABAYA Wibowo, Felix Arvinto; Trisnawati, Juliani Dyah; Megawati, Veny
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 9, No 1 (2024): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v9i1.3065

Abstract

Recent developments have encouraged changes in people's shopping styles, from conventional to online. The online shopping style that society continues to adopt also influences the basis of people's decisions in determining which e-commerce to choose to fulfill people's online shopping activities. This research will analyze the influence of e-commerce innovation, e-service quality, customer satisfaction, and loyalty on Tokopedia customers in Surabaya. This research uses a quantitative approach with primary data in the form of a questionnaire, which is distributed and analyzed using the Structural Equation Modeling (SEM) method with the help of SmartPLS 4.0 software. The results of this research found that e-commerce innovation has a positive impact on customer satisfaction and customer loyalty. E-service quality has a positive impact on customer satisfaction but not a significant impact on customer loyalty. Customer satisfaction has a positive impact on customer loyalty. Customer satisfaction mediates the development of e-commerce innovation and e-service quality on customer loyalty. A thorough understanding of the factors that influence customer satisfaction is essential in gaining customer loyalty for e-commerce companies in Indonesia. Companies must be able to adapt the innovations and the quality of electronic services provided to the factors that influence customer satisfaction.
ANALISIS MOTIVASI DAN MINAT WISATAWAN MENGUNJUNGI WISATA DARK TOURISM GUNUNG MERAPI Effendy, Graciela Meira; Rahayu, Siti; Trisnawati, Juliani Dyah
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 1 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i1.4357

Abstract

Dark tourism, involve visiting sites linked with tragedy or death, has gained significant academic and practical interest. This study investigates the factors influencing tourists’ intentions to visit Mount Merapi, a dark tourism destination in Indonesia, using the Theory of Planned Behavior (TPB). It explores the impact of motivations such as dark experience, engaging entertainment, unique learning experience, and casual interest on attitudes and subjective norms. A quantitative approach was employed, with data collected from 300 respondents through online surveys. Results reveal that unique learning experiences and casual interest significantly influence attitudes and perceptions, while dark experience and engaging entertainment show limited effects. Tourists’ attitudes and subjective norms significantly shape their intentions to visit. The findings suggest that promoting educational and experiential elements can enhance Mount Merapi’s attractiveness. Recommendations include designing programs that offer unique learning experiences and fostering positive perceptions to engage more visitors.