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Hegemony and Regionalism: Brazil’s Subordination of Argentina through the Formation of Mercosur Aditya Pratama
Jurnal Sentris Vol. 1 No. 1 (2019): Regionalism
Publisher : Kelompok Studi Mahasiswa Pengkaji Masalah Internasional Unpar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sentris.v1i1.4161.1-21

Abstract

Rivalitas strategis antara Brazil dan Argentina di masa Perang Dingin membuat kawasan Amerika Latin relatif tidak kohesif dan tidak terintegrasi. Ketidakbersatuan ini dimanfaatkan oleh Amerika Serikat (AS) dalam rangka mengimplementasikan doktrin Monroe-nya di mana AS perlu fokus atas situasi di Amerika Latin. Sehingga AS pada masa itu dapat membangun hegemoninya di kawasan tersebut misalnya dengan adanya otoritas moral AS atas junta-junta militer di Brazil, Argentina, dan Bolivia. Namun demikian, pasca Perang Dingin AS disibukkan dengan situasi di Timur-Tengah dan Indo-Pasifik, oleh sebab itu prioritasnya terhadap Amerika Latin relatif berkurang. Peristiwa ini dimanfaatkan oleh Brazil dalam rangka mengaktualisasikan keinginannya menjadi kekuatan regional di kawasan tersebut melalui pendirian Mercosur dan memarginalkan kekuatan regional berpotensi lainnya seperti Meksiko dari sebuah kawasan baru yang bernama Amerika Selatan. Penelitian ini berpendapat bahwa tujuan Brazil dibalik pendirian Mercosur adalah tidak hanya untuk kepentingan ekonomi tetapi juga guna menenangkan Argentina dan memasukkan Argentina ke dalam hegemoninya. Dengan menggunakan metode kualitatif, tulisan ini menganalisis upaya-upaya Brazil melalui perspektif sub-sistem regional di mana harus terdapat sebuah pemimpin kawasan dalam proses membangun suatu kawasan baru.
Daya Tarik Linguistik dalam Promosi Kuliner: Analisis Pragmatik Multimodal pada Penamaan Menu Unik Aditya Pratama; Isnaniah; Aisha Nadya; Aziz Fauzi; Aksara Ciptaning Tahta; Cantika Sari Wahyuni
Paedagogie Vol 21 No 2 (2026): In Progress
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/707wap97

Abstract

In the increasingly competitive culinary industry, promotional strategies focus not only on product quality but also on the use of language as a means of persuasive communication. Unique menu naming is one linguistic strategy that can build an image, attract attention, and influence consumer decisions. This study aims to analyze the linguistic appeal in culinary promotions through menu naming using a multimodal pragmatic approach, which focuses on the function of speech acts and the role of multimodal elements in constructing meaning. This study uses a qualitative approach with a descriptive-exploratory design. Data in the form of menu names obtained from Instagram social media through documentation and screenshot techniques, then analyzed using speech act theory and a multimodal approach. The results of the study indicate five main categories of menu naming: the use of foreign languages, local languages, a combination of both, extreme terms, and power terms. Pragmatically, the dominant function of speech acts is directives that implicitly encourage consumption actions. Multimodally, meaning and appeal are built through the integration of text with visual elements such as color, typography, and illustrations. Thus, menu naming is an effective persuasive communication strategy through the synergy of linguistic and multimodal aspects in influencing consumer perceptions and decisions.
Novel Adaptation of Ancika: Dia yang Bersamaku 1995 Into Film and Its Implications for Indonesian Language Learning in Senior High School Dimas Dwi Pramudia; Muhammad Fuad; Aditya Pratama; Munaris Munaris
LinguaScopes: International Journal of Language Education Vol. 3 No. 1 (2026): LinguaScopes: International Journal of Language Education
Publisher : Madiha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe the adaptation process of the novel Ancika: Dia yang Bersamaku 1995 into its film version and to explain its implications for Indonesian language learning in Senior High School (SMA). The adaptation of a novel into a film is a process that not only transfers the story but also involves structural and narrative transformations due to differences in the characteristics of each medium. This research employs a descriptive qualitative method. The data sources consist of the novel Ancika: Dia yang Bersamaku 1995 and its film adaptation. The data were analyzed by comparing the intrinsic elements of the novel and the film namely plot, characters, and setting based on adaptation theory, which includes reduction, addition, and variation changes. The results show that reduction is carried out by omitting certain narrative details to achieve dramatic effectiveness; additions are made to strengthen conflicts and clarify relationships between characters; and variation changes occur through modifications in the presentation of events without eliminating the core of the story. The findings of this study have implications for Indonesian language learning in Senior High School, particularly in drama text material for Phase F Grade XI of the Merdeka Curriculum, as contextual teaching material that supports the development of students’ critical, analytical, and creative thinking skills.