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All Journal JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Sahnaz Ubud
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI KUALITAS HUBUNGAN MEREK, KOMITMEN, KECINTAAN TERHADAP LOYALITAS MEREK PADA RESTORAN WARALABA Sahnaz Ubud; Suzan Ubud
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.362 KB)

Abstract

Abstract. Based on the theory of brand relationship quality and relationship marketing(RM), the aim of this research is to explore the relationship between strategy of brandrelationship quality, brand commitment, and brand love in achieving brand loyalty forforeign franchise restaurants in Malang City. Brand loyalty can be achieved if arestaurant is able to have a visionary sight on the concept of brand relationship qualitystrategy by enhancing the uniqueness, trust, delight and satisfaction for customers. Thepopulation in this study is all customers of foreign franchise restaurants in the MalangCity with 120 respondents as its sample. The sampling method used is purposivesampling; furthermore, the analysis techniques utilized in this study is PLS (PartialLeast Square). The result of this research is the brand relationship quality strategy willbe significant if it is mediated by the brand commitment and brand love. Thus, thisstudy supports the theory of brand relationship quality and relationship marketingconcepts as well as the criticisms stated by Tsai (2011). Finally, brand loyalty does notonly depend on the brand relationship quality strategy but also brand commitment andbrand love.
CAN MYTHS, RITUALS, AND MAGIC INCREASE SELF-EFFICACY AND CONSUMER BEHAVIOR FOR INCREASING A HEALTHY LIFESTYLE? Ubud, Sahnaz; Santoso, Vina Valencia
Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.16

Abstract

Nowadays, the healthy lifestyle of modern society has increased. However, modern society still considers myths, rituals, and magic to improve their healthy lifestyle. This study aims to discover how myths, rituals, and magic, which are part of the consumer behavior culture, increase self-efficacy and healthy lifestyle behavior in modern society. This research used a qualitative approach based on consumer behavior and self-efficacy in the healthy lifestyle for breastfeeding mothers. In-depth interviews were conducted to determine the self-efficacy among eleven breastfeeding mothers in improving a healthy lifestyle. The coding process for all participants used NVivo to analyze the interviews' results. The interviews indicated that most informants still believe in myths, rituals, and magic about breastfeeding mothers. It indicates that Indonesians having a solid culture, still believe that myths, rituals, and magic could be considered in increasing self-efficacy and healthy lifestyle behavior. So, a healthy lifestyle is currently a significant concern in the community, especially during the Covid-19 pandemic. Covid-19 has changed many routines in ways that no one could anticipate so that it can reduce the community's healthy lifestyle, especially for breastfeeding mothers. Indonesian, who currently live in the millennial era, still consider that culture as one of the considerations in improving healthy living behavior. Further research should consider how the sustainability of healthy lifestyle behavior is seen from social capital through knowledge mechanisms regarding current healthy environmental issues and consumer involvement in the environment. In addition, paying attention to ethics and ethnicity in society is crucial in discussing community culture, especially when considering consumers' healthy lifestyles.
The Effect of Dual Role Conflict and Workload on Female Employee Performance With Job Stress As An Intervening Variable (Study At PT. Bank Rakyat Indonesia, Jayapura Regional Office) Ayu Leonita Kusumaningrum; Anita Maharani; Sahnaz Ubud
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4301

Abstract

Nowadays, women are forced to work as much as men because of the increasing demands to meet basic needs. As a result, the barriers between men and women in workplace positions are gradually being eliminated. Dual role conflict is a term used to describe the two roles played by women who work and have families at the same time. Women must be able to carry out both tasks effectively at the same time. This study has a sample of 230 employees of Bank BRI RO Jayapura. Based on the analysis that has been carried out in the study, it was found that the influence of dual role conflict and workload on employee performance with job stress as an intervening variable (Study at PT. Bank Rakyat Indonesia Regional Office Jayapura) has a positive and significant effect
The Effect of Psychological Well-being and Work-life Balance on Employee Performance with Organizational Commitment as a Mediator in the Directorate General of Protocol and Consular Tams, Nur Fadli; Harsasi, Meirani; Ubud, Sahnaz
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4506

Abstract

This research aims to analyze the influence of psychological well-being and work-life balance on employee performance with organizational commitment as a mediating variable. The background to this research is based on the existence of an evidence gap or inconsistency in findings in previous studies regarding the relationship between psychological well-being and work-life balance on employee performance, as well as the relationship between organizational commitment and employee performance. In addition, this research highlights the importance of managerial commitment as a mediator in the relationship between these variables. The study was conducted on 143 employees within the Directorate General of Protocol and Consular of the Ministry of Foreign Affairs of the Republic of Indonesia. Variable measurements were carried out using a Likert scale, and data analysis was carried out using the Structural Equation Model (SEM) method using the SMART PLS application. The research results show that psychological well-being significantly affects employee performance through organizational commitment with an estimated coefficient of 0.180, a T-statistic of 3.333, and a P-value of 0.001. Furthermore, work-life balance also significantly affects employee performance through organizational commitment with an estimated coefficient of 0.241, T-statistic of 2.805, and P-value of 0.005. These results confirm that organizational commitment mediates the relationship between psychological well-being and work-life balance on employee performance. These findings provide theoretical contributions to understanding the mechanisms of relationships between variables and practical implications for organizations in improving employee performance. Paying attention to employees' psychological well-being and work-life balance and strengthening organizational commitment can increase work effectiveness and productivity.
Peningkatan Keunggulan Bersaing melalui Supply Chain Flexibility beserta Variabel Antecentnta pada Industri Manufaktur di Jawa Timur Ubud, Sahnaz
Jurnal Aplikasi Manajemen Vol. 7 No. 3 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1590.242 KB) | DOI: 10.21776/

Abstract

The objective of this research is to explore the relationship between environmental uncertainly, supply chain flexibility and competitive advantage. The population in this research are all of manufacturing industrial with the big scale in east java. The population have been registered in industrial & trading department (DEPERINDAG) and have used internet to support the supply chain process. So the population are 204 firms. Proportional area random sampling was used to analyze the relationship between environmental uncertainly, supply chain flexibility and competitive advantage. The research has found a positive direct relation between environmental uncertainly and supply chain flexibility, and positive direct relation between supply chain flexibility and competitive advantage. Beside that the research has found a positive indirect relation between environmental uncertainly and competitive advantage through supply chain flexibility. Finally, the results indicate that ability of firm for anticipate environmental uncertainty can enhance competitive advantage if that factors are related to supply chain flexibility.
CUSTOMER PARTICIPATION AND QUALITY OF SERVICE IN IMPROVING LOYALTY VISITORS IN TOURISM PARK UBUD, SAHNAZ
Jurnal Aplikasi Manajemen Vol. 15 No. 3 (2017)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.538 KB) | DOI: 10.21776/ub.jam.2017.015.03.10

Abstract

Agrotourism is one of the government's commitment to further improve the quality of tourism in the region and the agrotourism customers play an important role in the agrotourism destination, in this case, is Mekarsari Fruit Garden in improving loyalty. The purpose of this research is to know the role of customer participation and the quality of service in improving loyalty at Fruit Park Mekarsari, West Java. Respondents from this study were visitors who took part in the Mekarsari Garden Tour Package. Questionnaires were given directly after the respondents participated in following the green land package. The number of samples in this study was 144 respondents. Model and Data Analysis Technique for this research used PLS (Partial Least Square). The results of this study indicate that there is no direct correlation between motivation and loyalty, but there is a significant relationship between motivation and loyalty if we consider Service Quality to improve customer loyalty. This indicates that customer motivation will play an important role in improving customer loyalty if customers also feel the quality of service well.
Co-Authors Anita Maharani Ayu Leonita Kusumaningrum Meirani Harsasi Santoso, Vina Valencia Suzan Ubud Tams, Nur Fadli