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Pelatihan Desain Kemasan Produk dan Media Pemasaran Online UMKM di Kelurahan Kukusan, Kota Depok Soni Trison; Shafira Nurfadhila; Achmad Ali Badjrai; Adefia Fahira; Muhammad Adil Mutaqqin; Muzdhalifah Razalina; Sheva Rezki Ramadhan; Muhammad Naufal Shidqi; Axelshan Zaki Shahputra; Widya Purnama Sari; Ragita Diaz Astiza
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 2 No. Khusus 2 (2021): April 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.12 KB)

Abstract

The coronavirus pandemic (COVID-19) is a problem that is being faced by more than 200countries around the world. Depok City is one of the cities in Indonesia that has been the worstaffected by COVID-19. The impact of this pandemic is not only on the health and social sectorsbut also in the economic sector of the community, especially for owners of Micro, Small andMedium Enterprises (MSMEs). Thematic-Based Service Learning Program (SLP????T) IPB helpedMSMEs in Kukusan Village, Depok City, which were affected by the pandemic, to increase salesof MSME products by holding training on product packaging design and online marketing.Training on the theme of "Appropriate Use of Packaging", "Packaging Design", and "OnlineMarketing Strategy" was held with an online approach through the Whatsapp Group applicationand an offline approach with interviews and direct practice with selected MSMEs. Overall,Kukusan MSMEs already has good product quality, it just requires stronger branding to increasesales. With this training, MSME players can increase the attractiveness of their packaging andexpand product marketing. The training that has been carried out has provided benefits to MSMEsin Kukusan Village. Keywords: MSMEs, training, design, packaging, marketing
Liquid Smoke from Coconut Shell Pyrolysis Process on Palm Surfactant Based Liquid Hand Soap Shafira Nurfadhila; Erliza Hambali
International Journal of Oil Palm Vol. 5 No. 2 (2022)
Publisher : Indonesian Oil Palm Society /IOPS (Masyarakat Perkelapa-sawitan Indonesia /MAKSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35876/ijop.v5i2.71

Abstract

The use of synthetic antibacterial liquid hand soap such as triclosan has begun to be avoided. Therefore it is necessary to find an antibacterial alternative that is safe for the skin and friendly to the environment. One of the environmentally friendly antibacterial alternatives is liquid smoke resulting from the pyrolysis process from coconut shells. The purpose of this study was to obtain the right concentration of liquid smoke for liquid hand soap made from palm MES surfactants and glycerol. The stages of the research were raw material analysis, liquid soap formulation (surfactant methyl ester sulfonate 7.5%, surfactant diethanolamide 5%, palm glycerol 9%, sodium chloride 1%, liquid smoke grade I, and distilled water). The treatments in this study were the addition of 1, 3, and 5% grade I liquid smoke. The next stage is an analysis of the physicochemical properties of the resulting liquid soap product, quality test was carried out based on SNI 2588: 2017, and a product effectiveness test. Liquid soap with the addition of 1% liquid smoke showed the best results with a density value of 1.037 g cm-3, specific gravity 1.04, viscosity 11,560 cP, surface tension 29.08 dyne cm-1, pH 7.2, free fatty acids 0.27%, ingredients insoluble in ethanol 0.14%, the total active ingredient is 12.52%, the number of plates is 990 CFU g-1, the colony reduction is 61.13%, and has the minimal pungent aroma.