<![CDATA[AbstrakKota Lama Semarang merupakan kawasan wisata warisan budaya yang memiliki nilai historis tinggi dan arsitektur kolonial khas, tetapi kunjungan wisatawan cenderung terkonsentrasi pada beberapa objek di zona inti sehingga menimbulkan ketimpangan pemanfaatan ruang wisata. Penelitian ini bertujuan menganalisis pola persebaran objek wisata dan pola pergerakan wisatawan serta mengidentifikasi objek wisata yang paling diminati di Kawasan Kota Lama Semarang. Penelitian menggunakan pendekatan deskriptif kuantitatif dengan teknik observasi lapangan, wawancara terhadap 30 responden yang dipilih secara accidental sampling, dan studi dokumen. Persebaran sembilan objek wisata dianalisis menggunakan analisis tetangga terdekat (nearest neighbor analysis) berbasis SIG, sedangkan pola pergerakan wisatawan diklasifikasikan berdasarkan tipologi Lau dan McKercher. Hasil penelitian menunjukkan bahwa objek wisata memiliki pola persebaran acak (T = 1,047). Pergerakan wisatawan didominasi pola stopover (60%), diikuti pola single point (27%) dan complex neighborhood (13%). Objek yang paling diminati adalah Semarang Handel Vereeniging Historical Building (53,3%), Museum Kota Lama (50%), dan Gereja Blenduk (50%). Disimpulkan bahwa pergerakan wisatawan dipengaruhi oleh lokasi strategis, keunikan arsitektur, nilai sejarah, dan aksesibilitas objek. Pengelola disarankan mengembangkan rute wisata tematik, peta digital interaktif, serta meningkatkan fasilitas dan promosi objek yang kurang diminati agar kunjungan lebih merata.Kata Kunci: Pola Pergerakan Wisatawan; Pola Persebaran; Analisis Tetangga Terdekat; Wisata Warisan Budaya; Kota Lama SemarangAbstractKota Lama Semarang is a heritage tourism district with high historical value and distinctive colonial architecture, however, tourist visits tend to be concentrated at a few attractions in the core zone, causing uneven use of tourism space. This study aims to analyze the spatial distribution of tourist attractions and tourist movement patterns, and to identify the most preferred attractions in Kota Lama Semarang. This descriptive quantitative study used field observation, interviews with 30 respondents selected through accidental sampling, and document review. The distribution of nine attractions was analyzed using GIS-based nearest neighbor analysis, while tourist movement patterns were classified according to Lau and McKercher's typology. The results show that the attractions are randomly distributed (T = 1.047). Tourist movement is dominated by the stopover pattern (60%), followed by single point (27%) and complex neighborhood (13%). The most preferred attractions are the Semarang Handel Vereeniging Historical Building (53.3%), the Old Town Museum (50%), and Blenduk Church (50%). It is concluded that tourist movement is shaped by strategic location, architectural uniqueness, historical value, and accessibility. Managers are advised to develop thematic routes and interactive digital maps and to improve facilities and promotion at less-visited attractions to distribute visits more evenly.Keywords: Tourist Movement Pattern; Spatial Distribution; Nearest Neighbor Analysis; Heritage Tourism; Kota Lama Semarang]]>
