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All Journal Jurnal Kajian Manajemen Bisnis Pendidikan Ekonomi Jurnal Pelangi Menara Ilmu Maker: Jurnal Manajemen Jurnal Inovasi Pendidikan Ekonomi Jurnal Informatika Ekonomi Bisnis AMAR (Andalas Management Review) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) jurnal abdimas saintika Jurnal Informatika Ekonomi Bisnis Jurnal Penelitian dan Pengabdian Masyarakat Community Service Journal Of Economic Education
HAYU YOLANDA UTAMI
Universitas PGRI Sumatera Barat
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Nursing Public Health Social Sciences Veterinary Other

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Journal : community service journal of economic education

 1 
STRATEGI PEMASARAN PADA TOKO BERAS RH DALAM RANGKA MENINGKATKAN PENJUALAN DI MASA PANDEMI COVID 19 Rizky Natassia; Hayu Yolanda Utami
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Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2401/csjee.v1i2.20251

Abstract

Staple food is one of the primary needs of society that is difficult to ignore under any conditions, including the economic crisis. This makes the basic commodities trading business one of the crisis-resistant business sectors. With conditions like this, it will trigger the emergence of similar businesses so that it is likely that this business will mushroom. Therefore, it is necessary to have special abilities from business actors to be able to compete so that they can increase their sales. The purpose of this service is to increase the partner's ability to understand how to implement an effective and efficient marketing strategy. The method used in the implementation of service is in the form of counseling. The results obtained from the implementation of this service are the increased ability of partners in implementing marketing strategies that can be used to win competition in the market.
Strategi Pemasaran Online Pada Martabak Kubang Dalam Rangka Meningkatkan Usaha UMKM Pada Saat New Normal Hayu Yolanda Utami; Syailendra Eka Saputra
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Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2401/csjee.v2i1.22506

Abstract

Online Marketing Strategies such as promotion via website and blogs. With this media traders can sell within 24 hours. On the web, merchants can explain in detail the product and services being sold. Therefore, it is necessary to have special abilities from business actors to be able to compete so that they can increase their sales. The purpose of this community service activity is to overcome partner problem, namely how online marketing strategies can increase sales of Martabak Kubang in Bukittinggi during the new normal era. The method used in the implementation of Online Marketing Strategies is in the form of presentation. The results obtained from the implementation of Online Marketing Strategies in increase sales through online marketing and be able to compete with other small and medium enterprises.
Co-Authors 3Mareta Kemala Sari Arnaldi Arnaldi Arnaldi, M.Si SE Defriko Gusma Putra Dewi, Mike Kusuma Dika Yuliastuti Dina Amaluis Fauzan . Finarizal Munthaha Honghayu Yengki Indra Masrin Indra Rahmat Kartika, Elvirha Dwi LINDA GUSMADARA Maisarowati Maisarowati Meirina, Elsa Mereta Kemala Sari Minggus Riani Putra, Muhammad Fadil Nanda Rahmat, Indra Reni Gusnawati Rigga Satrinol Vadri Rivandi, Muhammad RIZKY NATASSIA Rizky Natassia Rizky Natassia Rizky Natassia Salma Taqwa Saputra, Syailendra Eka Sri M.Pd S,.Pd Wahyuni Sri Wahyuni Syailendra Eka Saputra Umar, Desyani Vivina Eprillison Voni Gusti Kusumah WARNA SUSANTI Wiza Fitri Yeni