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All Journal Kawanua International Journal of Multicultural Studies
Hopizal Wadi
State Islamic University of Sunan Kalijaga Yogyakarta, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Political Communication of Ulama on Social Media: Discourse Analysis of Ustadz Abdul Somad Lecture on YouTube in the 2019 Presidential Election Hopizal Wadi; Laesa Diniaty; Fahrurrazi Fahrurrazi
Kawanua International Journal of Multicultural Studies Vol 2 No 1 (2021)
Publisher : State Islamic Institute of Manado (IAIN) Manado, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.766 KB) | DOI: 10.30984/kijms.v2i1.15

Abstract

Da'wah and technological advances are inseparable, but this is a foothold in the concept of contemporary da'wah that is easily accepted by today's society. The presence of new media is utilized by everyone who has political interests, from politicians, party people even to clerics to convey a politically weighted message. One of them is ustad Abdul Somad's discourse that uses new media to preach and package symbolically politically charged messages. In analyzing ustad Abdul Somad's political discourse on social media, especially YouTube, the author used the knife of norman fairclough's critical discourse analysis theory to dismantle the practice of lecture discourse. The results of this study show that the discourse of Ustadz Abdul Somad lectures has a political content that is discussed in a symbolic way. The clarity of the symbol is part of the message of political communication, because political communication is not only in verbal language but can be packaged with nonverbal language. Ustadz Abdul Somad on the political stage has the legitimacy to give a message that persuades the public of his choice, because Ustadz Abdul Somad is not just a da'i but not apart from social status that easily approaches and mobilizes the community. Therefore, the representation of symbols will form an identity, then the symbolic message delivered will be believed to be a political message because it is spoken in an election year. The discourse of Ustadz Abdul Somad's lectures could not be separated from the political content to influence the community packed with symbolic messages in his lectures.
Religion and Politics: Symbolization of Religion in the contestation of legislative elections 2019 Amar Muhyi Dinis Sipa; Hopizal Wadi; Fahrurrazi Fahrurrazi
Kawanua International Journal of Multicultural Studies Vol 2 No 2 (2021)
Publisher : State Islamic Institute of Manado (IAIN) Manado, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.419 KB) | DOI: 10.30984/kijms.v2i2.63

Abstract

Politics and religion have become inseparable these days. Politicians or political parties' piety and religiosity have become a necessity. A Strong religion as a doctrine, even politics, requires religion as a tool of legitimacy to achieve existence, power and attract votes and sympathy from the masses. Finally, spirituality and religious symbols become political products and domains that become the identity of politicians and political parties and are then introduced to the public, known as political marketing. This article aims to understand further political discourse with religious symbolic packaging on PKS candidate posters used as campaign tools to influence public choice. The approach in this article uses semiotic analysis to analyze the symbols in the political campaign posters of candidates on social media. So, Semiotics tries to dismantle signs that have meaning in social life and political life. The method used in this article is a qualitative method that is descriptive-analytical, with a data collection technique analyzing campaign posters on Instagram social media on the @pkstangerang account. The result of this article is that religious politics exists because of the role of religion that can touch the emotional side of humans. In the account @pkstangerang, most of his posts are inseparable from religious spirituality and religious doctrine elements. While campaigning in legislative elections also can not be separated from religious symbols and narratives or symbols of piety, for example, candidates who wear peci, koko clothes, and hold the book of fiqh. For this reason, the term religious politics in politics or legislative elections is a religious campaign term that describes religiosity in politics as a way of political marketing.
Co-Authors Amar Muhyi Dinis Sipa Fahrurrazi Fahrurrazi Fahrurrazi Fahrurrazi Laesa Diniaty