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Adi Nugroho
Prodi S1 Ilmu Komunikasi
Library & Information Science Social Sciences

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PENGARUH TINGKAT KETERLIBATAN PEMAIN DAN TINGKAT KETERLIBATAN KOMUNITAS ONLINE TERHADAP LOYALITAS PEMAIN GAME GACHA HONKAI: STAR RAIL DI INDONESIA Angwar Venus Aurelia; Adi Nugroho
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Gacha monetization strategies in mobile games have sparked debates regarding their similarities to gambling practices, the risk of addiction, and potential financial, psychological, and social losses. Despite these controversies, gacha games are capable of creating long-term play commitments among a massive global player base. This phenomenon reflects gacha player loyalty, which can be influenced by the interactions between players and the game, as well as with other players. This study aims to determine the extent of the influence of player engagement level and online community engagement level on player loyalty among Honkai: Star Rail gacha players in Indonesia. Drawing on Social Exchange Theory and Social Identity Theory, this study analyzed 398 respondents selected through purposive sampling and analyzed using simple linear regression via SPSS 25. This study found that the level of player engagement has a significant influence on gacha player loyalty, contributing 43.5% with an effect size of 0.498. This indicates that the higher the level of player engagement, the higher the loyalty of gacha game players. Furthermore, the level of online community engagement also significantly influences gacha player loyalty, contributing 17.5% with an effect size of 0.255. This shows that higher online community engagement leads to higher player loyalty. The author suggests that companies should design more varied in-game events and interactive online community ecosystems to maintain and increase player loyalty for Honkai: Star Rail in Indonesia.
PENGARUH BRAND REPUTATION DAN ONLINE CUSTOMER REVIEW PADA MEDIA SOSIAL TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN MS GLOW PADA MAHASISWA Risna Salsa Sabila; Adi Nugroho
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The issue of the MS Glow split has become a hot topic on social media, particularly TikTok,potentially influencing consumer perceptions of brand reputation and product purchasingdecisions. Furthermore, consumer reviews shared on these digital platforms are often usedas primary sources of information before consumers make purchasing decisions. This studyaims to determine the influence of brand reputation and online customer reviews on TikTokon purchasing decisions for MS Glow beauty products among college students. The studyemployed a quantitative explanatory approach with a survey method by distributingquestionnaires to 101 TikTok-using student respondents who had purchased MS Glowproducts, selected using a purposive sampling technique. This study employed consumerbehavior theory and data analysis techniques were conducted through validity tests,reliability tests, and simple linear regression using SPSS software. The results showed thatbrand reputation had a positive and significant effect on purchasing decisions. Meanwhile,online customer reviews were also shown to have a positive and significant effect onpurchasing decisions with a significant value.
KAMPANYE PENINGKATAN PENGETAHUAN MAHASISWA UNDIP, UDINUS, DAN UNIKA SOEGIJAPRANATA TERHADAP BUS WISATA KOTA SEMARANG SEBAGAI ALTERNATIF STRESS RELIEF DALAM PERSPEKTIF MEDIA PLANNER, LOGISTIK, DAN VIDEOGRAFER Aliyyanda Bulan putri; Adi Nugroho
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to analyze the effectiveness of the Bus Wisata Kota Semarang program as an alternative stress relief for university students. The research focuses on strategiesemployed by the media planner, logistics/production team, and videographer to enhancestudent awareness and engagement. Data were collected through surveys, social mediaanalytics, and direct observation of events such as Roadshow to Campus, Car Free Day preevents,special holiday events, and theTreasure Hunt main event.Findings show that integrated offlineand online communication strategies, including collaboration with media partners,Instagram Ads, and Key Opinion Leaders (KOLs), successfully increased student knowledgeand participation. Specifically, 84.2% of students answered mini-game questions correctlyduring campus roadshows, while social media engagement grew with 28 content posts,follower increase from 2,718 to 3,806, reach of 99,142, and an engagement rate rise from4.41% to 5.89%. The results indicate that a structured, consistent, and multimedia-basedcampaign can effectively promote the Bus Wisata Kota Semarang program, supportingstudents’ stress relief while strengthening public awareness of local tourism.
Co-Authors Agus Naryoso Alisya Lingga Maghfira Aliyyanda Bulan putri Angwar Venus Aurelia Arlina Satiti Mugi Laras Khalwah Nabilah Ustushfia M. Ikhlasul Amal Mochammad Imron Awalludin Muhammad Bayu Widagdo Nevi Aulia Agatha Rasjid Nurist Surayya Ulfa Nurul Hasfi Nurwijayanti Rahna Awal Permata Lades Rahna Awal Permata Lades Risna Salsa Sabila Thalenta Salsabila Triyono Lukmantoro Winda Novianti