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Sunarto Sunarto
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ANALISIS FRAMING: KASUS FEMISIDA DALAM MEDIA MASSA DARING KOMPAS.COM PERIODE JANUARI-OKTOBER 2025 Ridha Ayu Andini; Sunarto Sunarto
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The mass media should be able to apply the guidelines of the journalistic code of ethics and the principle of feminist journalism in their reporting on the issue of femicide. However, in reality, there are still many news reports that are discriminative toward women. This study was conducted with the aim of describing the framing constructed by the online media Kompas.com in its reporting on the issue of femicide. It used descriptive-qualitative approach with critical paradigm and second-level agenda-setting theory, this study also employed Robert M. Entman’s framing analysis model, which involves four elements of analysis: problem definition; diagnosis of causes; moral judgment; and recommendations for solutions. Based on the analysis of 10 news articles on femicide published between January and October 2025, it was found that Kompas.com employed feminist journalism framing only to a limited extent, while predominantly relying on conventional journalism framing, including the use of clickbait tactics to generate sensationalist narration. The results showed that cases of femicide are attributed to emotional issues and conflicts in the romantic relationship between the victim and the perpetrator. However, the perpetrator’s actions tend to be justified as a response to the victim’s behavior, which is perceived as violating gender roles. This is influenced by Kompas.com’s masculine standpoint, meaning that the resulting news coverage remains shaped by patriarchal ideology.
MEMAHAMI PROSES MARKETISASI LEMBAGA PENYIARAN PUBLIK UNTUK MEMPERTAHANKAN EKSISTENSI DI ERA DIGITAL: STUDI KASUS TVRI STASIUN JAWA TENGAH Cathlene Tanty Rahmaika Tambunan Cathlene Tanty Rahmaika Tambunan; Sunarto Sunarto
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The development of the digital era has shifted public media consumption patterns and threatened the existence of broadcasting media in Indonesia, including TVRI as a Public Service Broadcaster. As a public broadcasting institution, TVRI has been mandated to reach all Indonesian citizens under Government Regulation No. 13 of 2005. However, a decline in terrestrial television viewership and the failure to achieve the 2025 Non-Tax State Revenue (PNBP) target have been experienced by TVRI. These conditions have encouraged TVRI Central Java Station to integrate market logic into a non-commercial public institution, a process referred to as marketization. This study was conducted to understand the marketization process undertaken by TVRI Central Java Station in maintaining its existence in the digital era. A qualitative approach with a post-positivist paradigm was employed. Data were collected through in-depth interviews with eight informants, direct observation, and documentation, and were subsequently analyzed using a case study method based on Murschetz's (2017) Extended Structure–Conduct–Performance (SCP) framework. The findings indicate that changes in market structure and government policies have led TVRI Central Java Station to implement marketization through a hybrid institutional logic, in which market logic and public service logic are simultaneously applied. Market logic is manifested through direct marketing, audience segmentation, advertising product diversification, multiplatform distribution, the use of artificial intelligence (AI) to improve production efficiency, and the utilization of commercial opportunities. On the other hand, public service logic is maintained through the production of informational and local cultural content, international to local news programs delivered in regional languages, religious education programs, the application of news framing that prioritizes national unity, and the relay broadcasting of TVRI National and Presidential broadcasts. This study concludes that marketization at TVRI Central Java Station does not represent full commercialization but rather an institutional negotiation between market logic and the public service mandate. The existence of public service broadcasting institutions in the digital era is determined by their ability to build digital visibility while preserving their identity as public media institutions. Therefore, content strategies should be optimized according to the characteristics of each digital platform, human resource capacity should be strengthened, and a more accurate audience measurement system should be developed.
PESAN KETERBUKAAN KOMUNIKASI KELUARGA PADA SANDWICH GENERATION MELALUI FILM “1 KAKAK 7 PONAKAN” Irene Navita Soeparmo; Sunarto Sunarto
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Recently, the phenomenon of the sandwich generation has become increasingly relevant. The reality of family communication in Indonesia, which tend to be more closed, can further intensify the pressures experienced by the sandwich generation. As film served as the representation of reality, this gap is portrayed by a film director, Yandy Laurens, in the film “1 Kakak 7 Ponakan”. This study aims to describe the messages of family communication openness within the sandwich generation as portrayed in the film “1 Kakak 7 Ponakan”, as intended by the story’s writer himself. Employing a qualitative descriptive approach, this research utilizes Schleiermacher’s hermeneutic analysis as its analytical framework. The hermeneutic analysis is conducted through three stages: grammatical analysis, semantic analysis, and textual interpretation. The findings indicate that “1 Kakak 7 Ponakan” conveys messages of family communication openness among the sandwich generation, articulated through the aspects, processes, and impacts of such openness. Communication openness within the family in the film is achieved through the disclosure of personal information ranging from basic to intimate details. This openness, which is exercised within reasonable limits, has a positive impact on the family in the film. These points are represented across eleven selected scenes in the film.
PENGARUH INTENSITAS TERPAAN KAMPANYE ANTI-ROKOK DI AKUN INSTAGRAM @koalisibebas_tar DAN TINGKAT KONFORMITAS TERHADAP TEMAN SEBAYA TERHADAP KEPUTUSAN BERHENTI MEROKOK MAHASISWA Edel Martoma Pardede; Sunarto Sunarto
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The high prevalence of smoking among young people in Indonesia, particularly university students, remains a serious public health concern. This study examines the influence of the intensity of anti-smoking campaign exposure on the Instagram account @koalisibebas_tar and the level of peer conformity on university students' decision to quit smoking. The theoretical framework used is the Elaboration Likelihood Model (ELM) developed by Petty and Cacioppo (1986), which explains that attitude change occurs through two persuasion routes: the central route (deep message processing) and the peripheral route (superficial processing based on external cues). This study employs a quantitative explanatory approach using a survey method. Data were collected through questionnaires distributed to 100 respondents who are students of FISIP Universitas Diponegoro and have consumed content from the @koalisibebas_tar Instagram account. Data were analyzed using hierarchical multiple linear regression. The results show that anti-smoking campaign exposure (X) significantly influences the decision to quit smoking (Y) with a correlation coefficient of R = 0.581 (sig. 0.000). When mediated by peer conformity, the correlation increases to R = 0.640 (sig. 0.002), demonstrating that peer conformity strengthens the relationship between campaign exposure and quit-smoking decisions.
Representasi Kekuasaan Perempuan Maskulinistik dalam Film Eternals Verra Indah Irawati; Sunarto Sunarto
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study analyzes the representation of masculine women's power in the film Eternals (2021) using Sara Mills' critical discourse approach and feminist theoretical frameworks, particularly the concepts of female masculinity and standpoint theory. Directed by Chloé Zhao, the film features four main female characters, Sersi, Ajak, Thena, and Makkari, who access powers conventionally coded as masculine within superhero narratives. The method employed is qualitative film text analysis, focusing on Mills' four levels of analysis: character, fragmentation, focalization, and schemata. The research findings demonstrate that masculine power in Eternals is not adopted directly without modification, but rather processed through negotiation with feminine concepts such as empathy, trauma, relationality, and care ethics. Sersi represents empathy-based leadership; Ajak demonstrates non-coercive spiritual power; Thena combines physical strength with psychological vulnerability; and Makkari presents inclusive female masculinity with disability representation. These representations indicate that women's power does not require sacrificing feminine identity to achieve legitimacy. The study concludes that Eternals does not merely depict women with masculine strength, but dismantles gender dichotomies by presenting power as a hybrid, fluid, contextual entity centered on women's experiences. This research provides a significant contribution to feminist discourse in popular cinema, particularly in critiquing and expanding understandings of power, heroism, and female agency within the superhero genre.