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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora
Dina Ika Sintia
Universitas Islam Negeri Sumatera Utara
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Strategi Komunikasi Pemasaran dalam Peningkatan Pariwisata Melalui Media Sosial di Kabupaten Langkat Dina Ika Sintia; Rani Pahira Saputri; Alhafidzh Alhafidzh; Maulana Andinata Dalimunthe; Hasan Sazali
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 9 No 1 (2022)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v9i1.2573

Abstract

In developing a tourist attraction, it is necessary to have publication and marketing support at the local, national and international level, because the success of development and efforts to improve the quality of tourism depends on the effectiveness of marketing activities and a tourist information center is needed. depending on the seriousness of the Regional Government in marketing tourist objects and public awareness, Seeing the decline in the number of tourists in the last 1 (one) year, it is a matter of marketing communication strategies that are less than optimal, especially on publications on social media so that the goals and objectives cannot be achieved by the Tourism and Culture office Langkat Regency. In an effort to increase the number of tourist visits, especially natural tourism, Bukit Lawang and Tangkahan. There needs to be more improvement in the implementation of effective communication that will support the implementation of the tourism marketing communication strategy of the Department of Tourism and Culture. This study uses descriptive research with a qualitative research approach with data collection techniques, observation. By using this method, it was found that the Department of Tourism and Culture Kab. Langkat has its own marketing communication strategy in increasing tourism in Langkat Regency.
Pola Narasi Moderasi Beragama dalam Pemberitaan di Bidang Jurnalistik (Analisis Pemberitaan di Media Pers Sumatera Utara) Zuhriah Zuhriah; M. Yoserijal Saragih; Muhammad Alfikri; Bintang Zalukhu; Dina Ika Sintia
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 1 (2023): Pebruari, 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i1.2023.227-233

Abstract

Artikel ini bertujuan untuk melihat pemberitaan di bidang jurnalistik pada media-media pers yang ada di Sumatera Utara. Sebagai wilayah yang multikultural, Sumatera Utara memerlukan moderasi beragama untuk menjaga kehidupan yang damai dan toleran di provinsi ini. Penelitian ini merupakan studi analisis dengan teknik pengumpulan data berupa studi kepustakaan (library research). Sumber data berasal dari media-media cetak maupun online yang ada di Sumatera Utara, yaitu: padangkita.co (online), Surat Kabar Waspada, rri.co.id (online), waspada online Medan, Kompas.com regional Sumatera Utara, Tribun News medan, Mimbar Umum, mimbarakyat.co, dan Sumutpos.co. Hasil penelitian menunjukkan bahwa; (1) media-media pers yang ada di Sumatera Utara banyak yang memberitakan tentang moderasi beragama; (2) pola pemberitaan media pers yang ada di Sumatera Utara terkait dengan berita moderasi beragama dilakukan secara pasif dan intens; (3) masyarakat juga dilibatkan di dalam kampanye dan berita tentang moderasi beragama, baik sebagai objek berita ataupun narasumber berita.
Co-Authors Alhafidzh Alhafidzh Bintang Zalukhu Hasan Sazali M. Yoserijal Saragih Maulana Andinata Dalimunthe Muhammad Alfikri Rani Pahira Saputri Zuhriah Zuhriah