Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Business and Entrepreneurial Review
Brigitta Heidy
a:1:{s:5:"en_US";s:20:"Universitas Trisakti";}
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Service Quality, Satisfaction, and Loyalty of BNI Mobile Banking E-Customer Brigitta Heidy; Kurniawati; Anniza Bellarisi Cantika; Faadiyah Nisa; Miranti Anggorodhiyu Lokantari
Business and Entrepreneurial Review Vol. 22 No. 1 (2022): APRIL 2022
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.785 KB) | DOI: 10.25105/ber.v22i1.13696

Abstract

Many banks institution have implemented mobile banking as a successful e-commerce application to give the combined benefits of increased customer service and cost reduction. Service quality is a comprehensive customer evaluation of a particular service and meets customer expectations and provides satisfaction. Objective: to assess whether service quality has a strong association to customers loyalty of BNI mobile banking users of FKG USAKTI professional students. Method: The data analyzed comes from BNI M-banking consumers, FKG professional students, who have been using BNI m-banking for a long time. The number of samples is about 150 people. Descriptive data analysis presented each item of the research questionnaire. Result: user friendliness and efficiency are determined to have a positive and considerable impact on customer satisfaction, whereas customer satisfaction has a significant and positive impact on customer loyalty.
Co-Authors Anniza Bellarisi Cantika Faadiyah Nisa Kurniawati Miranti Anggorodhiyu Lokantari