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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Business and Entrepreneurial Review
Faadiyah Nisa
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Decision Sciences, Operations Research & Management

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KONTRIBUSI INFLUENCER PADA PURCHASE INTENTION DENGAN SIKAP TERHADAP INFLUENCER SEBAGAI VARIABEL MEDIASI Faadiyah Nisa; Robert Kristaung
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.298 KB) | DOI: 10.34308/eqien.v11i1.869

Abstract

This study was conducted to analyze the effect of influencers' contributions on purchase intention with attitudes toward influencers as a mediating variable in the investment industry in Indonesia. This study used a questionnaire from 200 respondents distributed using purposive sampling technique. Hypothesis analysis was carried out using the partial least squares (PLS) test, which is one of the structural equation modeling (SEM) approaches. The results showed that the contribution of influencers consisting of perceived credibility, trust, perceived behavioral control, subjective norms, and perceived expertise had a positive effect on attitudes towards influencers. However, perceived congruence does not have a positive effect on attitudes towards influencers. In addition, attitudes towards influencers have a positive effect on purchase intention.
Service Quality, Satisfaction, and Loyalty of BNI Mobile Banking E-Customer Brigitta Heidy; Kurniawati; Anniza Bellarisi Cantika; Faadiyah Nisa; Miranti Anggorodhiyu Lokantari
Business and Entrepreneurial Review Vol. 22 No. 1 (2022): APRIL 2022
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.785 KB) | DOI: 10.25105/ber.v22i1.13696

Abstract

Many banks institution have implemented mobile banking as a successful e-commerce application to give the combined benefits of increased customer service and cost reduction. Service quality is a comprehensive customer evaluation of a particular service and meets customer expectations and provides satisfaction. Objective: to assess whether service quality has a strong association to customers loyalty of BNI mobile banking users of FKG USAKTI professional students. Method: The data analyzed comes from BNI M-banking consumers, FKG professional students, who have been using BNI m-banking for a long time. The number of samples is about 150 people. Descriptive data analysis presented each item of the research questionnaire. Result: user friendliness and efficiency are determined to have a positive and considerable impact on customer satisfaction, whereas customer satisfaction has a significant and positive impact on customer loyalty.
Co-Authors Anniza Bellarisi Cantika Brigitta Heidy Kurniawati Miranti Anggorodhiyu Lokantari Robert Kristaung