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All Journal Jurnal Ilmiah Ekonomi Islam BASKARA: Journal of Business and Entrepreneurship
Winda Anggraini
STAI Ma’Arif Waykanan Lampung
Economics, Econometrics & Finance Social Sciences Other

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The Effect of Life Style and Islamic Branding on Consumer Decisions in Buying Muslim Gamis Fashion Products in Bandar Lampung Winda Anggraini; Heni Noviarita
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.1.29-36

Abstract

Fashion is considered not only as clothing industry but also shows a person's lifestyle in appearance and becomes part of the identity of a group of people. "Gamis" is the trend among Indonesian women especially in Bandar Lampung, in recent years, is an encouraging phenomenon. The fashion industry is supported by various technological advances and the development of sophisticated civilization then it produces several products for its users. This is supported by several sides, both in terms of local designers who are increasingly capable of improving economic levels to the retail sector which is growing significantly. Indonesia has the potential to develop and even become a center for Muslim fashion in the world. This study aims to examine whether Life Style and Islamic Branding can influence purchasing decisions in Muslim fashion. The type of research is field research, and the nature of the research is quantitative descriptive analysis. The sample is consumers who use Muslim clothing products using the Solvin formula totalling 100 people. The data is analyzed using the SPSS version 21 application. The results, variable X1 or Life Style have a significant number below 0.05, which is equal to 0.000, so the hypothesis is accepted. The conclusion is the independent variable, namely Life Style, has a positive effect on the dependent variable, namely Purchase Decision (Y). This is in line with previous research and also the study of the theory of lifestyle on consumer decisions. The results of the research Variable X2 or Islamic Branding has a significant number below 0.05, which is equal to 0.003, so the hypothesis is accepted with the conclusion that the independent variable, namely Islamic branding (X2) has a positive effect on the dependent variable, namely, Purchase Decision (Y). The result is in line with previous research and also with the study of Islamic Branding theory.
Hubungan Dinamis Arus Modal Asing, Nilai Tukar Rupiah dan Pergerakan Indeks JII 30 dengan Metode Pendekatan Vector Autoregressive (VAR) pada Masa Pandemi Covid 19 Muhammad Suhaidi; Winda Anggraini; Hendra Novian; M. Nasor; Nina Ayu Puspita Sari
Jurnal Ilmiah Ekonomi Islam Vol 8, No 2 (2022): JIEI
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i2.5756

Abstract

This study was conducted to determine the dynamic relationship of foreign capital flows, the rupiah exchange rate and the movement of the JII 30 index. The type of research used is quantitative research with the Autoregressive vector analysis (VAR) method using daily time series data for the period March-December 2019 to March-December. 2020 with the help of the eviews 9. Data collection was carried out using secondary data in the form of published reports from websites related to research. The population of this study are companies listed in the Jakarta Islamic Index (JII). The sampling technique used in this research is the saturated sample technique. The number of companies that were sampled in this study were 30 companies. Granger causality test results show that the variable of foreign capital flows has a one-way relationship with the rupiah exchange rate, where foreign capital flows affect the rupiah exchange rate in Indonesia. Then the variable of foreign capital flows also has a one-way relationship with the JII 30 movement index. Where foreign capital flows affect the JII 30 movement index, as well as the rupiah exchange rate variable has a one-way relationship with the JII 30 movement index. Where the JII 30 index affects the exchange rate. rupiah. The results of another study using the cointegration test show that the variables of foreign capital flows, the rupiah exchange rate and the JII 30 movement index have a long-term equilibrium relationship. Foreign capital flows and the rupiah exchange rate before and before covid 19 did not affect each other, while the rupiah exchange rate before and before covid 19 affected the JII 30 index.
Co-Authors Heni Noviarita M. Nasor Muhammad Suhaidi Novian, Hendra Sari, Nina Ayu Puspita