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All Journal Interdisciplinary Social Studies Jurnal Inspirasi Binsis dan Manajemen Indonesian Journal Economic Review (IJER)
Lis Tatin Hernidatiatin
Universitas Swadaya Gunung Jati
Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENGARUH TINGKAT PENDIDIKAN TERHADAP PRESTASI KERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI INTERVENING Lis Tatin Hernidatiatin; Noveria Susijawati
Jurnal Inspirasi Bisnis dan Manajemen Vol 1, No 1 (2017): JUNI 2017
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (790.187 KB) | DOI: 10.33603/jibm.v1i1.493

Abstract

Abstract. This study is aimed to analyze the direct and indirect effect of educational level on employee performance through work motivation as an intervening variable at PT. Kereta Api (Persero) Regional Operations (DAOP) 3 Cirebon. The method used in this research is associative method and data collection technique used is the field research (observation, interview, questionnaire) and literature study. To determine the size of the sample, the study used the Slovin formula while to analyse data the researchers performed validity, reliability and classical assumption test (normality, multicollinearity, heteroscedasticity and autocorrelation test), path analysis, t hypothesis testing. The results of path analysis showed that the level of education directly impacted to employee performance and indirectly to work motivation (an intervening variable) and finally to employee performance. Due to the fact that the direct correlation coefficient is greater than the indirect correlation coefficient, it can be said that the true relationship is direct correlation.Keywords. Level of education; work motivation; job performance. Abstrak. Penelitian ini bertujuan untuk menganalisis pengaruh langsung tingkat pendidikan terhadap prestasi kerja karyawan dan pengaruh tidak langsung tingkat pendidikan terhadap prestasi kerja karyawan melalui motivasi kerja sebagai variabel intervening pada PT. Kereta Api (Persero) Daerah Operasi (DAOP) 3 Cirebon. Metode yang akan digunakan dalam penelitian ini adalah metode Asosiatif. Tehnik pengumpulan data yang digunakan adalah Riset Lapangan (Observasi, Wawancara, Angket) dan Riset Kepustakaan. Untuk menentukan ukuran sampel menggunakan rumus Slovin. Penelitian ini menggunakan metode analisis data yang terdiri dari Uji validitas, Uji reliabilitas, Uji Asumsi Klasik (Uji Normalitas, Uji Multikolonearitas, Uji Heteroskedastisitas, Uji Autokorelasi), Analisis Jalur, Uji  t Hipotesis. Hasil analisis jalur menunjukkan bahwa tingkat pendidikan dapat berpengaruh langsung ke prestasi kerja karyawan dan dapat juga berpengaruh tidak langsung yaitu dari tingkat pendidikan ke motivasi kerja (sebagai variabel intervening) lalu ke prestasi kerja karyawan. Oleh karena koefisien hubungan langsung lebih besar dari koefisien hubungan tidak langsung, maka dapat dikatakan bahwa hubungan yang sebenarnya adalah langsung.Katakunci. Tingkat, pendidikan; motivasi kerja, prestasi kerja.
The Influence of Live Streaming and Online Customer Reviews on Purchase Decisions on Tiktok Shop Andien Muhzianareva; Lis Tatin Hernidatiatin
Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i3.1092

Abstract

The development of social media–based e-commerce is driving changes in customer behavior when shopping. One example is TikTok Shop, which relies on live streaming and online customer reviews. However, differences remain in the level of consumer confidence when making purchasing decisions. Therefore, this study aims to analyze the influence of Live Streaming and Online Customer Reviews on Purchase Decisions on TikTok Shop. This study uses a quantitative approach with the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS). The research sample consisted of 120 respondents who were TikTok Shop users and had purchased products, watched live streams, and read product reviews. SmartPLS was used to analyze data collected through questionnaires using a Likert scale. The results of the study show that Live Streaming has a positive and significant effect on purchase decisions, with a coefficient of 0.572. In addition, Online Customer Reviews have a positive and significant effect, with a coefficient of 0.370 on purchase decisions. Both variables simultaneously account for 78.8% of the variation in purchase decisions. The results indicate that the interactive experience provided through live streaming and the information derived from consumer reviews are important factors in purchase decisions on TikTok Shop. This study is expected to help businesses and platform developers improve their digital marketing strategies, particularly by managing consumer reviews and optimizing live-streaming features.
The Influence of Brand Image and Brand Awareness on the Decision to Purchase an iPhone in Cirebon Fardan Walidina; Lis Tatin Hernidatiatin
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.821

Abstract

This study examines the influence of brand image and brand awareness on the decision to purchase an iPhone in the city of Cirebon. The issue addressed is the shift in consumer behavior, where consumers no longer consider price alone but also psychological factors such as brand image and brand awareness when making purchasing decisions. The objective of this study is to determine the influence of brand image and brand awareness, both individually and collectively, on purchasing decisions. The method used is a quantitative approach with an explanatory research design, employing data collection via a questionnaire administered to 394 iPhone users, and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that brand image and brand awareness significantly influence purchasing decisions, both partially and simultaneously, with an R-square value of 62.2%, indicating a strong influence. The implications of this study highlight the importance for companies to enhance brand image and brand awareness through effective marketing strategies to drive consumer purchasing decisions, particularly in the premium smartphone market in the Cirebon region.
The Role of Influencer Marketing and E-Word of Mouth on Raecca's Product Purchase Decisions Mayla Azahra; Lis Tatin Hernidatiatin
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1138

Abstract

The development of digital marketing encourages companies to utilize Influencer Marketing and Electronic Word of Mouth (E-WOM) strategies to influence consumer purchasing decisions. This study aims to analyze the influence of Influencer Marketing and E-WOM on Raecca product purchase decisions. This study uses a quantitative approach with a survey method. Data was collected through the distribution of questionnaires to 143 respondents who were consumers of Raecca products and met the research criteria. Data analysis was performed using multiple linear regression with the help of SPSS software. The results of the study show that Influencer Marketing has a positive and significant effect on the purchase decision of Raecca products. Meanwhile, Electronic Word of Mouth (E-WOM) also has a positive effect on Purchase Decisions, even though the level of significance is at the tolerance limit. Simultaneously, Influencer Marketing and E-WOM have been proven to have a significant influence on Purchase Decisions. The value of the determination coefficient showed that both independent variables were able to explain most of the variation in the Purchase Decision, while the rest were influenced by other factors outside the research model. The findings of this study confirm the importance of the role of Influencer Marketing and E-WOM as digital marketing strategies in shaping consumer purchasing decisions. The results of the research are expected to make a theoretical contribution to the development of marketing science and become practical considerations for companies in designing more effective digital marketing strategies.
Co-Authors Andien Muhzianareva Fardan Walidina Mayla Azahra Noveria Susijawati