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All Journal JURNAL MANAJEMEN (EDISI ELEKTRONIK) Interdisciplinary Social Studies Mabsya: Jurnal Manajemen Bisnis Syariah Jurnal Inspirasi Binsis dan Manajemen Jurnal Ilmu Multidisplin Journal Research of Social Science, Economics, and Management Indonesian Journal Economic Review (IJER) IIJSE Jurnal Multidisiplin Indonesia
Lis Tatin Hernidatiatin
Universitas Swadaya Gunung Jati
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary

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PENGARUH TINGKAT PENDIDIKAN TERHADAP PRESTASI KERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI INTERVENING Lis Tatin Hernidatiatin; Noveria Susijawati
Jurnal Inspirasi Bisnis dan Manajemen Vol 1, No 1 (2017): JUNI 2017
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (790.187 KB) | DOI: 10.33603/jibm.v1i1.493

Abstract

Abstract. This study is aimed to analyze the direct and indirect effect of educational level on employee performance through work motivation as an intervening variable at PT. Kereta Api (Persero) Regional Operations (DAOP) 3 Cirebon. The method used in this research is associative method and data collection technique used is the field research (observation, interview, questionnaire) and literature study. To determine the size of the sample, the study used the Slovin formula while to analyse data the researchers performed validity, reliability and classical assumption test (normality, multicollinearity, heteroscedasticity and autocorrelation test), path analysis, t hypothesis testing. The results of path analysis showed that the level of education directly impacted to employee performance and indirectly to work motivation (an intervening variable) and finally to employee performance. Due to the fact that the direct correlation coefficient is greater than the indirect correlation coefficient, it can be said that the true relationship is direct correlation.Keywords. Level of education; work motivation; job performance. Abstrak. Penelitian ini bertujuan untuk menganalisis pengaruh langsung tingkat pendidikan terhadap prestasi kerja karyawan dan pengaruh tidak langsung tingkat pendidikan terhadap prestasi kerja karyawan melalui motivasi kerja sebagai variabel intervening pada PT. Kereta Api (Persero) Daerah Operasi (DAOP) 3 Cirebon. Metode yang akan digunakan dalam penelitian ini adalah metode Asosiatif. Tehnik pengumpulan data yang digunakan adalah Riset Lapangan (Observasi, Wawancara, Angket) dan Riset Kepustakaan. Untuk menentukan ukuran sampel menggunakan rumus Slovin. Penelitian ini menggunakan metode analisis data yang terdiri dari Uji validitas, Uji reliabilitas, Uji Asumsi Klasik (Uji Normalitas, Uji Multikolonearitas, Uji Heteroskedastisitas, Uji Autokorelasi), Analisis Jalur, Uji  t Hipotesis. Hasil analisis jalur menunjukkan bahwa tingkat pendidikan dapat berpengaruh langsung ke prestasi kerja karyawan dan dapat juga berpengaruh tidak langsung yaitu dari tingkat pendidikan ke motivasi kerja (sebagai variabel intervening) lalu ke prestasi kerja karyawan. Oleh karena koefisien hubungan langsung lebih besar dari koefisien hubungan tidak langsung, maka dapat dikatakan bahwa hubungan yang sebenarnya adalah langsung.Katakunci. Tingkat, pendidikan; motivasi kerja, prestasi kerja.
The Effect of E-WOM and Consumer Satisfaction on Repurchase Interest in Azarine Sunscreen in Cirebon Shelomita Shelomita; Anita Putri Lianie; Tesya Che Chilia; Lis Tatin Hernidatiatin
Journal Research of Social Science, Economics, and Management Vol. 3 No. 10 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i10.653

Abstract

This study aims to determine the effect of Electronic Word Of Mouth and Consumer Satisfaction on Azarine Sunscreen in Cirebon. This study used descriptive analysis with a quantitative approach. The population in this study is consumers of Azarine Sunscreen in Cirebon with the number of samples used as many as 200 respondents. The sampling method used is nonprobability sampling with sampling techniques using purposive sampling, as well as data collection techniques using questionnaires. The analysis methods used are validity tests and reliability tests, classical assumption tests which include normality tests, multicollinearity tests and heteroscedasticity tests, and hypothesis tests that include linear regression analysis, F tests, t tests, and coefficients of determination (R2) with analytical tools using SPSS29 (Statistical Product and Service Solutions) applications. The results showed that Electronic Word Of Mouth had a significant effect on Azarine Sunscreen Repurchase Interest in Cirebon, Consumer Satisfaction had a significant effect on Azarine Sunscreen Repurchase Interest in Cirebon, and Electronic Word Of Mouth and Consumer Satisfaction variables simultaneously affected Azarine Sunscreen Repurchase Interest in Cirebon.
E-Service Quality at Livin' by Mandiri Users: The Mediating Role of E-Customer Satifaction on E-Customer Loyalty Fitriyah Nurjanah; Ela Anatasya Hutabarat; Lis Tatin Hernidatiatin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6964

Abstract

Currently, the banking world is competing fiercely to provide the best service to customers, especially in the realm of Mobile Banking. The purpose of this study was to determine the effect of e-service quality on e-customer loyalty through e-customer satisfaction as a mediating variable in m-banking users, especially livin' by Mandiri users. This study uses quantitative research methods with sampling techniques using a purposive sampling approach; the samples taken in this research were 400 respondents of livin’ by mandiri users. The data obtained will be processed through Microsoft Excel, and then continued data analysis using Smart-PLS.The results of this study show that e-service quality affects Livin'by Mandiri user e-customer satisfaction, e-service quality affects Livin' by Mandiri user e-customer loyalty, e-customer satisfaction affects Livin'by Mandiri user e-customer loyalty, and e-customer satisfaction mediates the relationship between e-service qualty and the e-customer loyalty of Livin'by Mandiri users.
Impact of Electronic Word of Mouth, Influencers, on Consumer Purchase Intentions on Fashion (Erigo Brand Study) Aolia Ihsan Romadona; Maulana Harbi; Lis Tatin Hernidatiatin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7060

Abstract

This study examines the influence of electronic word of mouth (eWOM) and social media influencers on consumer buying intent, with an emphasis on the Indonesian fashion brand Erigo. The study aims to analyse how eWOM and influencers directly influence consumers’ purchase intention towards Erigo products. Data for this study were gathered using a quantitative methodology. through an online questionnaire from 150 active Users of social media between the ages of 18 and 40 in Cirebon City who are familiar with the Erigo brand. The sampling method followed Roscoe’s Rule of Thumb, while the data was examined using multiple regression analysis. Results indicate that although eWOM contributes to brand perception, It has no discernible impact on the intention to buy. On the other hand, influencers show a strong positive impact on consumer purchase intentions, with their digital presence and credibility contributing significantly to consumer interest. The study found that eWOM and influencers together explained 33.0% of the difference in consumers' purchase intentions, and the remaining 67.0% was due to other factors. The findings contribute to digital marketing theory by highlighting the dominant role of influencers over eWOM in shaping consumer behaviour.
The Influence of Company Reputation and Digital Marketing on Purchasing Decisions in the Tokopedia Marketplace by Cirebon City Consumers Hammam Fadillah Azka; Fahad Rizky Wiguna; Lis Tatin Hernidatiatin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7464

Abstract

The purpose of this study is to analyze the role of company reputation and digital marketing on purchasing decisions of Tokopedia users in Cirebon. The testing method used in this study is Partial Least Square (PLS) based on Structural Equation Modeling (SEM) with primary and quantitative data. The study population is Tokopedia users in Cirebon, with a sample of 70 respondents selected through purposive sampling and online questionnaire distribution. The results of the study conclude that both variables of company reputation and digital marketing have a significant and positive influence on purchasing decisions by the people of Cirebon city on Tokopedia marketplace users. Most Tokopedia users in Cirebon city prefer to access information to assess the reputation of the company they are going to buy from social media and internet search engines as well as the Tokopedia website compared to e-mail when shopping on Tokopedia.
The Influence of Digital Marketing and Product Quality on Rocket Chicken Consumer Satisfaction Cirebon City Albert Faber; Rezaldy Al Rahman; Lis Tatin Hernidatiatin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8150

Abstract

Purpose of this study is to investigate how customer satisfaction at Rocket Chicken in Cirebon City is impacted by digital marketing and product quality. A quantitative research approach was employed, with data collected through an online questionnaire (Google Form) distributed to 349 respondents who had purchased Rocket Chicken products at least twice within the past three months. SPSS 25 software was used to help analyze data using multiple linear regression. Results reveal that: (1) Digital marketing has a significant impact on consumer satisfaction (β = 0.37; p < 0.05), especially through advertising on social media and website optimization, although the inaccuracy of promo information needs to be fixed; (2) Product quality has a more dominant influence (β = 0.59; p <0.05) with the main indicators of freshness, presentation, and consistency of taste; (3) Simultaneously, both variables explain 78% of the variation in consumer satisfaction (R² = 0.78). The practical implications of this study emphasize the need for Rocket Chicken to improve the consistency of product quality through strict operational standards, improve digital information management, and optimize interactions on digital platforms. These findings form the basis of a business strategy to increase consumer loyalty and competitiveness in the culinary industry in Cirebon City.
Pengaruh Brand Trust dan Online Customer Review terhadap Keputusan Pembelian Produk Facetology di Aplikasi Tiktok Tintania Syalsa Zahera; Lis Tatin Hernidatiatin
Jurnal Multidisiplin Indonesia Vol. 5 No. 5 (2026): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v5i5.2717

Abstract

Penelitian ini bertujuan untuk menyelidiki dampak Kepercayaan Merek dan Ulasan Pelanggan Online terhadap Keputusan Pembelian Produk Facetology di dalam Aplikasi Shopee, dengan mengevaluasi setiap faktor secara terpisah melalui uji t serta secara bersama-sama melalui uji f. Populasi penelitian terdiri dari seluruh pengguna Shopee di Cirebon yang telah menemukan, menilai ulasan, atau membeli produk Facetology melalui aplikasi Shopee. Untuk pengambilan sampel, penelitian ini menggunakan metode Purposive Sampling, yang menggunakan kriteria spesifik untuk menghasilkan sampel yang terdiri dari 100 partisipan. Data dikumpulkan melalui kuesioner yang menggunakan skala Likert, dan pendekatan analitis yang diadopsi adalah analisis regresi linier berganda, difasilitasi oleh perangkat lunak IBM SPSS versi 25 untuk Windows. Hasil penelitian menunjukkan bahwa Kepercayaan Merek memberikan pengaruh positif yang cukup besar terhadap Keputusan Pembelian, dibuktikan dengan nilai t-hitung sebesar 4,404 yang melebihi nilai t-tabel sebesar 1,660. Bersamaan dengan itu, Ulasan Pelanggan Online juga menunjukkan dampak positif dan signifikan, seperti yang ditunjukkan oleh nilai t-hitung sebesar 6,324 yang melebihi nilai t-tabel sebesar 1,660. Selain itu, terdapat pengaruh kolektif dari faktor Kepercayaan Merek dan Ulasan Pelanggan Online terhadap Keputusan Pembelian, yang diilustrasikan oleh nilai F hitung sebesar 35,630 yang lebih besar dari nilai F tabel, yaitu 3,09.
The Influence of Green Marketing and Green Consumers on the Interest in Buying Electric Motorcycles in Cirebon City Muchamad Allamin; Lis Tatin Hernidatiatin
Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i3.1086

Abstract

The development of electric motorcycles in Indonesia shows rapid growth until 2023, but has decreased in 2024. This condition indicates that there is a gap between increasing public environmental awareness and the realization of buying interest in environmentally friendly vehicles. One of the factors that is suspected to affect the buying interest is the implementation of Green Marketing by the company and the characteristics of Green Consumer in consumers. This research aims to analyze the influence of Green Marketing and Green Consumer on the Interest in Buying Electric Motorcycles in the community in Cirebon City, both partially and simultaneously. This research uses a quantitative approach with the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS). Data were collected through a Likert scale questionnaire to 115 respondents who were selected using purposive sampling techniques. The results of the study show that Green Marketing has a positive and significant effect on the Buying Interest of electric motorcycles, as well as Green Consumers which also have a positive and significant effect. Simultaneously, Green Marketing and Green Consumer were able to explain 69.6% of the variation in Buying Interest, with Green Marketing having a more dominant influence. The results of this study show that an effective green marketing strategy, supported by consumer environmental awareness, plays an important role in increasing buying interest in electric motorcycles.
The Influence of Live Streaming and Online Customer Reviews on Purchase Decisions on Tiktok Shop Andien Muhzianareva; Lis Tatin Hernidatiatin
Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i3.1092

Abstract

The development of social media–based e-commerce is driving changes in customer behavior when shopping. One example is TikTok Shop, which relies on live streaming and online customer reviews. However, differences remain in the level of consumer confidence when making purchasing decisions. Therefore, this study aims to analyze the influence of Live Streaming and Online Customer Reviews on Purchase Decisions on TikTok Shop. This study uses a quantitative approach with the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS). The research sample consisted of 120 respondents who were TikTok Shop users and had purchased products, watched live streams, and read product reviews. SmartPLS was used to analyze data collected through questionnaires using a Likert scale. The results of the study show that Live Streaming has a positive and significant effect on purchase decisions, with a coefficient of 0.572. In addition, Online Customer Reviews have a positive and significant effect, with a coefficient of 0.370 on purchase decisions. Both variables simultaneously account for 78.8% of the variation in purchase decisions. The results indicate that the interactive experience provided through live streaming and the information derived from consumer reviews are important factors in purchase decisions on TikTok Shop. This study is expected to help businesses and platform developers improve their digital marketing strategies, particularly by managing consumer reviews and optimizing live-streaming features.
Pengaruh Content Marketing dan Brand Image terhadap Keputusan Pembelian Produk Liptint Wardah Iona Shabihah; Lis Tatin Hernidatiatin
Jurnal Ilmu Multidisiplin Vol. 5 No. 1 (2026): Jurnal Ilmu Multidisplin (April - Mei 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v5i1.1950

Abstract

Penelitian ini bertujuan untuk mengetahui peran content marketing dan brand image dalam memprediksi keputusan pembelian produk liptint Wardah. Populasi penelitian ini adalah konsumen yang telah melakukan pembelian Wardah Moist Dew Tint secara online maupun offline. Teknik sampling yang diterapkan adalah non probability sampling dengan pemilihan berdasarkan sasaran. Untuk mengumpulkan data dalam studi ini, digunakan survei yang dilengkapi dengan kuesioner, dan analisis data dilakukan dengan regresi linear berganda. Hasil penelitian ini menunjukkan bahwa kedua variabel prediktor di atas yakni content marketing dan brand image secara individual memiliki hubungan yang positif dan signifikan dengan keputusan pembelian. Selanjutnya, secara simultan kedua variabel prediktor itu saling berhubungan dengan keputusan pembelian. Penelitian ini mendiskusikan implikasi pada akhir paper ini.
Co-Authors Albert Faber Aldo Aldiansyah Andien Muhzianareva Anita Putri Lianie Aolia Ihsan Romadona Ela Anatasya Hutabarat Fahad Rizky Wiguna Fardan Walidina Fifi Firdayanti Fitriyah Nurjanah Hammam Fadillah Azka Iona Shabihah Maulana Harbi Mayla Azahra Melinda Affrina Saputri Muchamad Allamin Nadia Salsabila Nina Mulyasari Noveria Susijawati Novi Amaria Telaumbanua Rezaldy Al Rahman Shelomita Shelomita Shiti Aminah Tesya Che Chilia Tintania Syalsa Zahera